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Switched On: The two sides of 3DTV
Each week Ross Rubin contributes Switched On, a column about consumer technology. Without a doubt, 3D was the keystone feature touted by every major TV and Blu-ray player manufacturer at CES 2010. But the 3D technology we'll see this year asks more of consumers than previous reinventions. As with HD, they will need new TVs, new video sources, and optimized content like Avatar to make the experience worthwhile. But consumers will also likely need glasses -- and not particularly fashionable glasses -- to experience the 3D effect. It's a lot to ask customers, given just-completed 10-year transition to digital and high-definition television. Compare that to the roughly 30-year gap that separated the mainstream arrival of color and the first HDTV in the U.S. It also remains to be seen how strong of a marketing push major electronics companies will put behind 3D. The shift to HD was aided by a government mandate that coincided with the shift from over-the-air analog broadcasts to digital broadcasts. And before there was much HD content on television, consumers embraced the dramatic form-factor shift from CRT to flat-panel televisions -- HD often just came along for the ride.
Sony OLED 3D TV eyes-on
Hey! Don't run away just because this here display has 3D in its name -- it's optional don't you know. Sony is showing off its 24.5-inch OLED television here at CES, and we have to admit to being blown away once more by the sheer vibrancy and clarity of the output. The jump from the 15-inch panels that are still very sparsely available in retail channels is most welcome. We can totally envision spending our happily ever after with one of these screens serving all of our visual needs, 3D or otherwise. Sony's reps couldn't tell us when these will make it to market, but the pics below should whet appetites appropriately. %Gallery-82050%
DirecTV 3D broadcasts officially announced, coming in June
Buried in Panasonic's flood of CES 2010 announcements is the official confirmation that DirecTV will be first in the U.S. to offer 3D TV. The three dedicated channels (PPV, DirecTV On Demand and a free 3D sample demo) offered at launch will be "presented by Panasonic" for the first year they're on-air and available to all DirecTV HD customers via a software upgrade. Additional content partners include AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System -- are we the only ones hoping the Mayweather/Pacquiao bout gets pushed back and broadcast in 3D?
Mitsubishi's projection HDTVs get an adapter to deal with Blu-ray 3D
As frustrated as many haters are at the flood of 3D displays announced in the run up to CES, imagine how Mitsubishi must feel since it's been shipping compatible projection TVs for quite some time. The price of being ahead of the curve? Plugging upcoming 3D Blu-ray discs into your 82-inch projection display will require the new 3DC-1000 3D adapter to switch those right/left images to the checkerboard format Mitsubishi uses. Despite reversed polarized lenses in the demo RealD shutter glasses, flipping them upside down for a quick impression revealed 3D with as much smoothness and pop as we've experienced from competing technologies -- when flashing bulbs and jostling crowds weren't throwing off the IR synchronization. With the "easy and affordable" (but no specific price given) adapter due in the spring it should be just in time for that Avatar 3D viewing party, or maybe a bit of footy if that's more your style.
ESPN 3D launches in June with World Cup soccer -- our football to follow later
Need any more proof this is the year of 3D? USA Today is reporting ESPN 3D will start broadcasting this summer with a World Cup soccer match, with additional content coming from the Summer X Games (we won't have to wait for the flick to hit theaters this time) NBA games, and college basketball & football. DirecTV still hasn't confirmed its rumored plans for 3D, but CableLabs CEO Paul Liao is quoted calling the level of engagement 3D sports presents viewers as "unprecedented." More details on exactly how 3D in the home will happen are sure to come throughout the week -- we've already been blown away by 3D sports, it looks like everyone else will have their chance in just a few months.
NXP is bringing the hardware for new ultrawidescreen, 3D HDTVs to CES
If you've been pining over the Philips Cinema 21:9 display that's available everywhere except in the U.S., keep an eye out for any manufacturers who might use NXP's new TV550 platform, which promises built in support for 21:9 "ultrawidescreen" displays. Worried about the extra screen space going to waste while displaying 16:9 formatted television content? No problem, it's also widget-ready to run additional info or VOD menus in the space next to an HD image. Integrating all that into a single chip should also bring costs down, so it'll be even cheaper to bring back family movie night with that one relative who always complains about the black bars. As if that's not enough, there's also the company's other new development, the PNX5130, claimed to be the first video co-processor that handles 3DTV, frame-rate conversion and local dimming backlights all on one chip, for 120Hz and 240Hz displays. NXP chips have most notably recently popped up in the Roku streamer, we'll be keeping an eye out at CES 2010 to see where it goes next.
LG expects to sell 3.8 million 3D LCDs by 2011, partners with Korean broadcaster SkyLife
Well, this sure marks a change of tone for LG. After taking the cautious approach and throwing out a single 3D TV model in 2009, the Korean manufacturer is now boldly predicting sales of 400,000 3D units in 2010 and 3.4 million in 2011. To make it all happen, the company has announced it will introduce a "wide range" of 3D TV sets measuring between 42 and 72 inches diagonally, with flagship models among them. Furthermore, LG's new partnership with SkyLife will see both companies investing in 3D content creation, as the digital satellite broadcaster will be pitching in $25 million. Naturally, this Korean push is merely a prelude to a planned assault on American and European markets next year, which LG expects will jump all over 3D given its internal survey data indicating 58 percent of people want an extra dimension to their viewing experience. What we're most excited about, though, is the "ultra-slim" bezel you see in the picture -- it is no accident or mere prototype, and its minimization is part of LG's effort to maximize immersion. We like it, 3D or not.
UK Channel 4 set to throw some 3D programming our way
Sony and Panasonic are both hellbent on convincing us their forthcoming super-duper 3D television sets are the future, but before we all start selling off the children and re-mortgaging our homes, how about a little taster of what it might be like? Channel 4, the British answer to a question nobody ever asked, is about to offer up a selection of 3D programming this month, which it dubs as a return to "good old fashioned fun." The menu includes a documentary about the Queen's coronation (in other words, ancient history), a magic show, and even a couple of goodies like Flesh for Frankenstein and Friday the 13th, Part III. If we find can remember to get down to the local Sainsbury's and grab ourselves a free pair of those rad-looking three-dee glasses, you might even be treated to our eyes-on impressions. Watch this three-dimensional space! [Thanks, Mitch T]
Samsung showing off 55 inches of 240Hz 3D LCD glory
Look, we know this 3D thing is as likely to sink as it is to swim right now, but we have to hand it to Samsung -- it's pursuing the idea with some pretty hefty ambition. A 55-inch 1080p panel with a true 240Hz refresh rate is a decent base on which to build your paradigm-shifting new offering. Using a set of "shutter" glasses, which rapidly alternate between blocking out the left and right eye, the set is capable of delivering the full 240Hz quality, debatable as its benefits may be. Of course, the value or otherwise of a TV like this is going to be found only by experiencing its output in person, so if you're somewhere near Seoul this week, head on down to the IMID 2009 conference to get an eyeful of an early model.
Sony: No plan to launch 3-D support for all PS3 games
Hold on before you run out to buy a new TV! You may have seen the report on Engadget stating that, according to a Sony rep, all PS3 games will run in 3-D with a software update next year. We contacted Sony ourselves to learn more about what sounded like a major megaton to let slip at a trade show. Sony told us that the company is "conducting a technological investigation" of whether it's even possible to do that. As for specifics: "there is no plan for the market launch of this at this time."If you're dying to look at a 3-D game right now, Engadget also captured a video of Wipeout HD being played in 3-D, which you can see above. For some reason, the 3-D effect doesn't come through when viewed in an embedded video recording -- even with the glasses in front of the lens. Sony really needs to work on that.
Sony to debut 3D BRAVIA TVs by end of 2010, also eyeing 3D VAIOs, Blu-ray films, and PS3 games?
The Financial Times has it on good word what the major unveil in Sony chief Sir Howard Stringer's keynote tomorrow at IFA 2009 will, so much so that it's quoting him with phrases he hasn't even said yet. According to the report, the company is making a huge push into the third dimension, with 3D BRAVIA HDTVs hitting the retail channels by the end of 2010. Also on the menu is 3D-compatible PlayStation 3 titles (which we've kind of heard before), VAIO laptops, and Blu-ray movies, but it's unclear from the article if they shares the same 2010 timeline. Polarized glasses will be required for use, but hey, just consider it a fashion statement. We're now very anxious to see how close Sir Stringer sticks to this purported script for tomorrow's big event.
3D TV channel coming to UK next year, 3D-ready set and glasses required
We can still remember the days, not too long ago, that HD channels were but a sparse luxury. Now of course they're a dime a dozen, but you can still look onward to the next big thing, which BSkyB is wagering will be 3D. The satellite broadcast is gearing up to launch a 3D television station next year to showcase movies, and sports -- the latter of which we're thinking will be the biggest draw. Any customer with a Sky+ HD box can receive the transmission, but you're also gonna need to look past that ragged old flat-panel HDTV and instead use a 3D-ready set and glasses. We can't imagine a huge demand for this anytime in the near future, but if the technology does take off, they'll be more than ready to capitalize.
Deutsche Telekom exec sees holographic TV within a decade
Deutsche Telekom, the parent company of the better known T-Mobile, has certainly made a name for itself over at the IPTV World Forum. The outfit's Chief Innovation Officer Christopher Schlaffer was quoted as saying that both 3DTV and holographic TV were definitely primed to take off within the next ten years. His reasoning for such a bold assertion was this: "Storage capacity and processing capacity is exploding. There is no doubt that bandwidth is tripling every year, so ten years from now are we going to be looking at 1,000Mb connections in every home on average? I would say yes, absolutely." Granted, this is just one guy's opinion on what may or may not happen, but given just how quickly the television viewing experience is morphing right now, we suppose it's not all that far-fetched. Besides, some of this has to come true if we're to enjoy the 2012 Olympics in 3D, right?[Via ElectricPig]
Sky suggests UK homes could see 3D TV by the end of the year
Sky has already successfully tested its 3D broadcasting capabilities, and hinted that the 2012 London Olympics could be comin' at ya like never before, but it now looks like the broadcaster could be set to roll out the service even sooner than many expected. According to Sky's Chief Engineer Chris Johns, Sky now has the "capability for homes to see 3D by year-end," although he unsurprisingly didn't offer any firm timeline for an actual rollout, or even a confirmation of the exact type of 3D system that'd be used, saying simply that they're continuing to test different systems and that he envisions it to be "glasses-based in some form." He also added that Sky is focused on building a content library "over the coming year," so that would seem to suggest that an actual launch would come very near the end of the year, if not later.[Via Register Hardware, thanks SK]
Samsung developing WiFi variant for TVs, testing elusive 3D rendering chip
There's no telling what kind of off-the-wall gear Samsung is apt to unleash at CES, and we'll be honest -- we're pretty jazzed about the possibilities. At a recent tech forum, Samsung confessed that it was working with both 60GHz wireless technology (read: WirelessHD) and "its own variant of WiFi" in relation to cord-free TVs. This news is particularly bad in two respects: first, it doesn't signal very much confidence in WirelessHD, and moreover, the last thing we need is yet another proprietary wireless HD / HDMI standard to slow down the already glacial pace at which it's being adopted in the industry. Moving on, we're also told that the outfit is "internally testing a stereoscopic 3D rendering chip for its TVs that could be released as early as the second half of 2009," which would "help translate 2D video to 3D and interpret 2D content with embedded depth information." Something tells us we best get used to wearing oddly tinted glasses.[Image courtesy of MyDigitalLife]
LG to launch "one or two" 3D TVs in 2009
Deny it all you please, but the 3D revolution is here. LG is just the next brand in the growing line of consumer companies that are caving to the three-dee pressure, and according to Choon Lee, Vice President Director at the Digital TV Research Lab, LG will be launching at least one 3D TV next year. To quote: "3D TVs are the next big step for [LG]; we will try with one or two markets in 2009." Regrettably, that's about all the details he would give up, stopping short of confessing to which markets would first see the devices and when exactly during the course of next year they would launch. It's cool, though -- gives us ample time to get used to wearing those hideous glasses around the house without tripping over foreign objects.
Mitsubishi shows off 3D TV technology: no glasses needed
Experiencing 3D on a television sans those horrifically unsightly glasses has been a dream for years, and while we heard that Mitsubishi had a few tricks up its sleeve last year, we're finally seeing the fruits of its labor. In a brief, completely monotonous video, the outfit demonstrates its "scalable system for real-time acquisition, transmission and autostereoscopic display of dynamic scenes," which translates to "3D TV" in layman's terms. We'll restrain from getting all up in the technicalities, but feel free to take a look at what the "future holds" in the video after the break.
