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Amazon takes a dig at iPad Air with Kindle Fire HDX ad
Apple is no stranger to its competitors taking shots at its work. Some of them are downright hilarious. But at least they're usually fair comparisons. Amazon took yesterday's announcement of the iPad Air as an opportunity to subtly dig at Apple and promote its Kindle Fire HDX tablet. You can see the ad above. What the ad doesn't say is that the Kindle Fire HDX is lighter than the iPad Air because it isn't the same size as the Air. The Fire HDX indeed is lighter than the Air's one-pound weight, at 0.82 pound. But it also features nearly an inch smaller screen, 8.9 inches for the Fire to Apple's 9.7-inch Retina display. Shockingly, a bigger screen means a 0.18-pound difference in weight. So yes, be aware that the iPad Air is a little heavier than the Fire HDX. We would still recommend the iPad Air over the fire HDX if only for the 64-bit processor that smokes the Fire's 32-bit engine. We promise. It's worth the extra time you'll spend working out to make sure you don't get tired lifting that extra 0.18 pound.
Amazon Kindle Fire HDX review (7-inch)
There was surprisingly little fanfare surrounding the announcement of Amazon's latest Fire tablets. Where last year's unveiling involved renting out an airplane hangar at the Santa Monica airport, the new tablet trio was quietly shown off to a small gathering of journalists at the company's Seattle headquarters. Asked why Amazon opted for something so low-key, a rep answered, that CEO Jeff Bezos "just likes to mix things up." (Those wacky billionaires.) Indeed, there was little rhyme or reason to the scaling back. After all, the new HDX tablets, available in 7- and 9-inch sizes, bring a number of key upgrades to the Kindle Fire line on both the hardware and software fronts. And that's a good thing: between the Nexus 7, iPad mini and a seemingly endless parade of pocket-sized tablets, Amazon has more competition to contend with than ever. But while the company's acknowledged that its tablets are basically just content delivery vessels, it's chosen to compete on specs as well, with a 1,920 x 1,200, 323-ppi display, a quad-core Snapdragon 800 processor and new software features that include baked-in video customer support and a "Second Screen" TV feature. So is that enough to keep the Kindle Fire competitive?
Amazon's Fire OS 3.0 'Mojito' arrives just in time for those new tablets
New hardware without a software refresh? Don't make Jeff Bezos laugh. Today's arrival of three new slates also marks the unveiling of the company's latest tablet operating system. And this time, it even has a name. See, Amazon's been using "Fire OS" internally to describe the software powering its tablet line, and now we get to use it as well, with the arrival of version 3.0. As ever, Bezos and Co. have based the OS on Android (Jelly Bean, this time out), with this year's codename being "Mojito" -- a move from candy names to sugary cocktails. The operating system will ship on the new HDX and HD devices. We weren't able to confirm that it will roll out to older devices, but an Amazon rep we spoke with implied that there's a good chance of that, given earlier precedents. First thing's first: there's still no Google Play access. No surprise there, of course. After all, the company's in the habit of subsidizing the cost of its hardware based on future content sales. Still, as ever, the company was quick to point out the speed with which its proprietary app store has grown in recent years. UI-wise, things look familiar. Content is still king, with the home screen built around a river of apps, games, movies, music, et cetera. The company did respond to customer concerns, however, by adding a more familiar grid-style layout that you can access with a swipe up, which should appease all you Android users out there. Swipe from the right, and you'll see Quick Switch, which lets you switch between different recently used pieces of content.
Amazon refreshes Kindle Fire HD with new body, $139 price tag
It's no surprise, of course, that the Kindle Fire HDX was the thing Amazon wanted to shout about from the Seattle mountaintops today. But Jeff Bezos had another little surprise up his impeccably tailored sleeves -- a surprise that makes the $229 HDX look downright extravagant. A warm (if decidedly overcast) Pacific Northwest welcome to the new Fire HD. Well, "new" is perhaps not entirely accurate. This Kindle shares a lot with its predecessor, though there are some notable changes. Namely, the body. See, if we're strictly talking form factor here, this guy is a dead ringer for the 7-inch HDX. Inside, however, you'll find last-gen processing power: a 1.5GHz dual-core processor, and on the front, the same old 1,280 x 800 display. Still, not too shabby for $139 -- that's $60 less than the last version cost moments before this post went up. That price also gets you access to Fire OS 3.0, aka "Mojito," Amazon's latest sugary rum of an operating system. Naturally, some of the new features just won't work on this hardware -- things like Mayday, which requires a microphone for use. Like the HDX, this slate plays nicely with those neat new Origami covers. You can pre-order one right this second, but you'll have to hang on until October 2nd before it actually starts shipping. Philip Palermo contributed to this report.
Kindle Fire HD 7 and 8.9 now available for pre-order in 'over 170 countries' (update: Appstore open in 'nearly 200')
Amazon's Kindle Fire HD 7- and 8.9-inch slates have only seen limited shores since they were formally announced, but today the company said they're now available for pre-order in more than "170 countries and territories around the world." We could try and list all the new tablet markets, but it's easier to say that until now, they've only found spots in Amazon stores in the US, Europe and Japan. We're not surprised to see the hardware get a much wider release, given that the e-tailer revealed its plan to take the Appstore global last month. The only other nugget in the PR is an expected shipping date of June 13th. Head over to your local Amazon portal to confirm if your region is one of the lucky 170. Update: Amazon's issued a second PR saying those international plans for the Appstore are no longer plans -- it's now up and running in "nearly 200 countries."
Bezos: Amazon breaks even on Kindle devices, not trying to make money on hardware
Amazon makes a pretty good case for its Kindle Fire HD and Paperwhite with prices as low as $199 and $119 respectively, but it turns out there's more at work than just special offers to keep them affordable. In an interview with the BBC, the company's head honcho Jeff Bezos revealed that they can keep the price tags reasonable since they don't turn a profit on the devices. "Basically, we sell the hardware at our cost, so it is break even on the hardware," Bezos said. "We're not trying to make money on the hardware." Instead, Amazon banks on making a buck when owners of the slates and e-readers purchase books, movies, games and other content through their digital storefront. This doesn't exactly come as a surprise, but we're glad that Jeff's confirmed our suspicions.
Feel the Force: Angry Birds Star Wars coming November 8th to iOS, Android, WP, Kindle Fire and computers
Rovio teased a certain film-inspired Angry Birds picture a long, long last week, and as expected, it's another new game -- Angry Birds Star Wars. Our furious feathered friends are assuming the likenesses of characters from the epic saga, with the trusty Red Bird taking on Luke Skywalker's role. It wouldn't be the Rebel Alliance without a dark side to fight, which is where the Pigs fit into the storyline; even the music and levels for gravity-based play will hark back to the film franchise. In addition to the software, details of related merchandise have also been uncovered, including table games, toys and costumes. The game is out on November 8th for iOS, Android, Windows Phone, Kindle Fire and computers, and if it follows the original storyline, we wonder how Red Bird's going to feel about his porcine family history.
Amazon Cloud Drive comes to Spain and Italy, users get new features
Amazon's Cloud Drive has rounded out its European tour with releases in the remaining major markets: Spain and Italy. Pricing in these regions matches that of the UK, Germany and France, with 8 euros (around $10) netting you 20GB of storage for a year, on top of the complimentary 5GB you get for signing up. You'll be able to access this space through your browser, desktop apps, or any of the new Kindle Fires when they start hitting Euro doorsteps at the end of the month. Plus, Amazon's giving US customers the ability to share files with whomever they choose, and Mac users worldwide can now upload their iPhoto library hassle-free. With Cloud Drive now available, the Appstore ready to roll, and Fire hardware making its way to the Continent, we're starting to think Amazon quite likes it there.
Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise
It shouldn't come as much of a surprise that more Americans than ever now own tablets, but if you'd ever wanted some quantifiable data to go along with that homespun wisdom, then the Pew Research Center is glad to help. According to its latest report, 22 percent of US adults now own a tablet of some form. While the iPad remains the dominant player in the space with a 52 percent market share, this figure starkly contrasts the 81 percent share that Pew reported in 2011. As you might expect, Android tablets have made significant inroads and now account for 48 percent of the overall tablet space. Leading the Android charge is the Kindle Fire, which alone accounts for 21 percent of all tablets sold. It's worth pointing out that Pew's survey was conducted before the release of either the Nexus 7 or the Kindle Fire HD, which means that even the most recent information is a bit behind the curve. You'll find a press release after the break that provides a much broader take on Pew's latest findings in the mobile space, but those who want to go straight to the meat should hit up the source link below.
Staples to offer new Kindle Fire, 7-inch Kindle Fire HD in-store starting today
Sure, you can certainly snag one of those shiny new Amazon slates straight from the source, but if that famed, speedy shipping isn't your style, then a trip to the nearest Staples would be recommended. The "That Was Easy" retailer announced earlier it's now inviting all parties interested in picking up an all-new, 7-inch Kindle Fire HD, a revamped Kindle Fire or that $69 Kindle to visit its brick-and-mortar stores -- where, starting today, folks will be able to buy any of the aforementioned devices. While these Kindles can be found listed on the Staples website (see below), the company didn't mention whether it actually plans to sell them online -- perhaps they're just there in case you're in need of a little bit of guidance.
PSA: Amazon's Kindle Fire HD 7, new Fire and Reader now stocked
If you had your heart set on a Kindle Fire, Fire HD 7 or Reader, you can now plunk down your plastic and receive one as fast as your shipper can wheel it over. The 1,280 x 800 Fire HD 7-inch model, which we recently put through the wringer, is available in a 16GB version for $199, and Amazon says the 32GB version will arrive October 25th. As we noted, it carries a new dual-band WiFi system for greater surfing speed, dual speakers, a front HD camera and a TI-made dual-core ARM Cortex A-9 processor. The updated Kindle Fire can be had as well for $159, with double the RAM of the last version, a new processor and a bigger battery. Finally, the new Kindle Reader is also up for grabs at an ad-supported cost of $69, while the 8.9-inch Kindle Fire HD should be along in November at $299 ($499 for a 4G version). So, if you're already looking ahead to a certain holiday, check the sources to see how to get one.
Editorial: Bring on the ads, Amazon
Huge week for Amazon, last week. But all that Kindly goodness was nearly upstaged by lock-screen ad nonsense. When I searched on the keyword "amazon" in my RSS tech folder, Friday and Saturday of last week looked like two big parade floats: "OMG, there are ads on the new Kindle tablet!" and "Praise the heavens, you can disable the ads!" Tempest in a teapot, those ads. And Amazon took the wrong approach to removing them.
Amazon has change of heart, will allow opt-out of Kindle Fire HD ads for $15
You'd be forgiven for wondering just what Amazon was up to with Special Offers ads on the Kindle Fire HD: we were given the hope that we could opt out from them, only to watch that dream dashed moments later. Amazon must have been listening to frustrations over the mixed messages, as it just let Engadget and others in the media know that yes, you'll have the option to drop the ads after all. Pay $15 after picking up the new tablet and those lock screen promos will disappear forever. There's no sign that there will be a Kindle Fire shipping with ads missing from the get-go, but you know what they say about gift horses. You can find Amazon's full statement to us after the break.
Best Buy takes 2012 Amazon Kindle pre-orders for those that hate online shopping, appreciate irony
There's a certain amount of self-contradiction going on if you're visiting a brick-and-mortar store to pre-order a device that's all about e-commerce. If you relish the irony, Best Buy will gladly let you reserve Amazon's $69 Kindle, Kindle Paperwhite, upgraded Kindle Fire and both sizes of the Kindle Fire HD (including the LTE model) at both regular locations and Best Buy Mobile. The retailer isn't as specific with its in-stock dates as Amazon: beyond the $69 Kindle's September 14th date, we're only promised a generic October release for the Paperwhite and 7-inch Kindle Fires, while the 8.9-inch tablets will be available "before Christmas." Not the quickest path to getting a new Kindle in your hands, then, but it may be the best way to get a hands-on before clinching the deal.
Amazon Silk browser on Kindle Fire tracks page visits to generate trends, isn't as spooky as it sounds (update: opt-out exists)
When you pick up that new Kindle Fire HD this fall, one of the first things you'll notice is an updated version of Amazon's Silk web browser with a Trending Now section. It's a clever trick that takes advantage of Silk's server-based caching to find out what sites are popular among owners. That sounds good on the surface, but it doesn't take much effort to realize that there are privacy concerns already in the air -- Amazon is sharing personal web habits with a wider audience, after all. While the section is unlikely to include any identifying information, there's no immediate sign that tablet owners can keep their behavior private, and that could create some indignation among those who'd prefer to surf in isolation. We've asked Amazon if there will be an opt-out escape hatch and will let you know if there's a definitive answer. In the meantime, we wouldn't necessarily worry. Silk shouldn't be caching your e-mail, and it's only likely to ever show pages that have far more traffic than anything you'd be embarrassed to show to others. As far as we can tell, your secret knitting obsession should be safe. Update: A spokesperson has confirmed that the option to disable Silk's caching is still available, and that switching it off will cut you out of Trending Now; that's a very all-or-nothing approach, but it'll likely suit those put off by the browser's predictive approach in the first place. Secure pages are still out of the picture as well, which should keep those private Twitter messages out of the equation.
Amazon says: yes, you can opt out of ads on new Kindle Fire models (update 3: yes, really)
The new Kindle Fire range was barely out of the oven before Amazon drew flak for its plans to include Special Offers on the lock screen for US models. In plainer language, the tablets ship with ads built-in -- and unlike e-paper Kindles, there's no option to pay for an ad-free variant from the start. But don't cancel your pre-order just yet. Amazon's support has since confirmed to an Engadget reader that the option to remove the ads will be "announced soon." Although full details aren't forthcoming, we wouldn't be surprised if history repeats and owners have to pay a fee to cover the lost ad subsidies. You can see the relevant snippet of Amazon's response e-mail, in all its tenuous grasp of English, after the break. [Thanks, Anonymous] Update: Since we've posted, CNET has talked to a spokesperson who claims that there will be "no way" to remove ads. We're getting to the bottom of this, although it's clear there's at least a schism between what PR and support staff understand. Update 2: We've gotten in touch with Amazon ourselves, and they say that there's been a mix-up in support -- there won't be any opt-out choice. Sorry, folks. If you don't like ads, you'll have to hope there's a change of heart between now and launch. Update 3: Look at that. In the space of a day, Amazon has changed its tune and says it will let you pay $15 (post-sale) to opt out of Special Offers ads.
Every new Kindle Fire model is ad-subsidized with lock screen 'Special Offers'
Amazon's roster of fresh Kindle Fire slates won't just be delivering content for your entertainment, they'll also be serving up ads. That's right, each of the new tablets will greet users with "Special Offers" on their lock screens like some of the firm's other e-readers, which matches previous rumors nicely. While the low-end Kindle and Paperwhite devices come in both subsidized and ad-free flavors, its tablet brethren aren't getting the same treatment. Also, there's no word if you'll be able to avoid gracing the advertisements with your eyeballs in exchange for some additional cash once you have the hardware in hand. Alongside messages from other companies, the folks in Seattle promise to offer a $5 credit for both the Amazon MP3 and Instant Video Stores.
Amazon's Kindle Fire, Kindle Fire HD arriving in the UK October 25th, starting at £129
In case you haven't heard, Amazon happily took the wraps off of its new Kindle Fire lineup during today's earlier event in Santa Monica, California. And, for those living in the UK, you, too, can have the online retail giant take your money for one of these slates pretty soon -- well, at least for a couple of the fresh models. As far as pricing goes, the entry-level Kindle Fire will cost a mere £129 (around $205), while the 7-inch Fire HD takes on the slightly heftier price of £159 and £199 for the 16 and 32GB, respectively. Obviously, this leaves out that 8.9-incher Fire HD, though it looks like Amazon's only bringing the smaller Fires to the United Kingdom, as there's no mention of the company's larger tablet anywhere on the site. Still, folks looking to pre-order can do so now at the source link below, but better hurry, since Amazon does note they're all being fulfilled on a "first come, first served" basis.
Amazon outs X-ray for Textbooks, 'smart glossary' for all of your learning needs
Ever wanted Amazon's X-ray for books to play nice with those school publications as well? If so, you're in the luck. The outfit announced today that X-ray for Textbooks will provide a library of terms to lend a hand with your studies alongside a similar function for movies that's powered by IMDB. Of course, the helpful tech will land with the trio of new slates that were also unveiled at the event.
Amazon unveils Kindle FreeTime, gives kids their own space to play
Amazon just solved one of the bigger dilemmas for parents buying that new Kindle Fire HD -- how to keep the kids in a safe zone for content. It's introducing Kindle FreeTime, a special mode that makes it easier for younguns to navigate while letting the adults create separate profiles dictating what children can access and for how long. The filters are separated by media type, and Amazon even turns the background from black to blue to reassure parents by the glow of the screen on Junior's face. We'd call the parental control a long overdue feature, although we're sure Amazon also sees it as a chance to scoop up an extra Kindle Fire sale or two among families.%Gallery-164595% Follow the Amazon liveblog here!
