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Snapchat's new ad formats are designed to keep you watching
This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app's ads have largely consisted of short videos, which followed the last clip in a Story or were placed throughout Discover content, as well as sponsored Lenses that promoted some sort of product. Now, advertisers will have the option of putting together a Promoted Story or an AR Trial ad.
Junk technology: A ridiculous history of fast-food PR stunts
Who doesn't love a good, over-the-top marketing stunt? Recently we've seen a lot of those, including Pizza Hut's Pizza Parka, a coat made out of the same insulating materials as its delivery pouches. Because why not? That ridiculous product from Pizza Hut shouldn't come as a surprise. After all, this is the same company that made shoes that can order a pie for you. But Pizza Hut isn't the only one trying to get creative using technology to promote its brand.
Snapchat's AR Lenses are the newest tool for ads
Remember Snapchat's dancing 3D hot dog? Well, you might start seeing a few more Lenses like that one because Snap is opening up its 3D World Lenses to advertisers. So far, it has partnered with Warner Bros. and Bud Light to create Lenses featuring the Blade Runner "Spinner" car and a bud light vendor.
Bud Light's connected fridge ensures you never run out of beer
There's no good time to run out of beer. And if it's going to happen, it's usually when you have friends over or your team is in a close game. To ease the frustration of drinking up all of your suds, Bud Light has the Bud-E Fridge. The mini fridge for folks who are #UPFORWHATEVER monitors the number of bottles inside (it holds 78, by the way) and lets you now when they hit the "optimal temperature" for drinking. There's also a display on the outside, so a quick glance at the door lets who know how many beers you have. Those stats are beamed via WiFi to a mobile app on both iOS and Android which will also alert you if the game day supply is too low when your favorite NFL team is getting ready to take the field. It also has a countdown timer so you'll know the exact moment those beers hit the proper temp.
Tinder's first video ad is here and it's all Bud Light's fault
"There's a lot of synergies between the Tinder audience and the audience we're looking for," said Bud Light's Director of Marketing to Ad Week. And for that reason it's selecting 1,000 swipe-righters -- although you can also enter through Twitter and Facebook -- to party in their fictional town of Whatever, USA, with presumably ample supplies of one of America's most... unassuming libations. The video will appear to those aged 21 and over (presumably there's no upper limit), like a typical profile within Tinder: you'll then be able to play and pause the video, or jump out to the official site if you're really into digital ad campaigns. (WE ARE!) The company has apparently prepped several video lengths for the ad run, which will likely act a barometer for future advertising inside the app -- even if the beer they're trying to sell you is a definite left-swipe.
Bud Light delivery app keeps beer flowing in Washington, DC
It's always a bummer when you run out of beer during the big game. Thanks to Anheuser-Busch InBev, Bud Light drinkers in Washington, DC won't have to trek to the nearest store to replenish their supply. The company announced an app today that allows you to order up to 100 cases (!) of the brew, and promises that it'll arrive at your door in under an hour. AB InBev certainly isn't the first to offer suds delivery, as MillerCoors has already teamed up with Drizly for Miller Lite deliveries in Boston, New York, Seattle and DC. There are also services, like Minibar, that work with local alcohol shops to bring beer, wine and spirits to the front doors of thirsty customers. If you're worried about age verification, the app examines the buyer's credit card info and there's a manual check upon delivery. The app is only available on Android, but an iOS version is on the way. Now that you can get pizza and beer delivered to your house, is there really any reason to leave?
