Mwc2010
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Sony plans largest ad campaign in 'many years' to launch new Xperia smartphones
Sony didn't just reveal some new smartphones at its Mobile World Congress press event today. It also took the opportunity to announce that it will be launching what Sony Mobile CMO Steve Walker describes as "by far the largest brand advertising campaign that we have run for many years." He went on to say that Sony would be "significantly increasing" its marketing investment in 2012, but failed to get any more specific than that, noting only that the company would be "engaging consumers in new and very creative ways." There's also no word on when that campaign might start, but the company's two latest smartphones are slated to roll out sometime in the second quarter of this year.
Freescale's 7-inch tablet runs Android, Chromium OS or Linux, costs $200 (video)
Remember the $200 smartbook reference design that we saw at CES this year? Well, it's back, it's holding on to that same price and 7-inch enclosure, but this time it's also showing off an expanded OS compatibility. Adapting the open source Chromium OS and another Linux variant to the ARM architecture of the prototype device was apparently not much of a hurdle for Freescale, who has an Android option in the works as well and claims to be just optimizing and enhancing the user experience at this point. Presumably one of the enhancements will be the installation of a capacitive touchscreen as the present demonstration requires either a mouse and keyboard or a resistive torture test to operate, but we'll accept the company's explanation that this is just a proof of concept and not the final product. Slide past the break to see some HTML5 video running on this bargain bin tablet, and hope that your friendly neighborhood OEM picks these designs up for some retail action.
Qualcomm's 7x30 offers stellar 3D and multimedia performance, coming this year (video)
Feeling the post-MWC blues? Not enough smartphone hardware talk to get you through your Monday trudge? Fear not, we've grabbed a pair of Qualcomm demo videos from this year's event in Barcelona that show off its MSM7x30 smartphone platform (first announced in November of last year). It has now made its way into some demo devices and its early performance points to a very happy future for all of us mobile media vultures. Equipped with the same CPU as resides inside Qualcomm's Snapdragon, this system-on-chip comes with an HDMI output and the ability to play back 720p video on both its host device and your nearest HDTV. There's also some very welcome 3D gaming on show as well as YouTube playback using Flash 10.1 (smooth and silky), but our attention was captured by a nifty picture browser provided by Scalado. It allows you to view up to 1,000 images at the same time, zoom into each individual one, or sort them by name, color and other attributes. Being able to handle all that, with only minor perceptible lag, shows we're looking at what's shaping up to be a pretty beastly chip. Check it out after the break, and expect it to show up in a lust-worthy smartphone near you by the end of 2010. [Thanks, TareG]
Pelikon's MorphPad demoed, combines touchpad, morphing keyboard into one awesome rectangle
British firm Pelikon was showing off its MorphPad technology at MWC this month, undoubtedly hoping to score some interest from representatives of handset manufacturers who just happened to be wandering the show floor -- but this isn't just any old morphing keyboard, you see. Not only can the board be dynamically reconfigured by backlighting different portions of the keys -- the entire surface of the thing doubles as a touchpad, which you can probably imagine has virtually limitless utility in a mobile device where the space for a true touchpad simply doesn't exist. Pelikon already works with Toshiba on its domestic-market Biblio, but we'd love to see it hit devices around the world -- in fact, we wouldn't really mind if they just released this prototype they're showing as a Bluetooth accessory. diNovo Mini competitor, anyone? Follow the break for video of the touch-enabled MorphPad in action.
LG GW990 shows up on video, competes with HTC HD2 for camera's attention
When people say the smartphone market is growing, they don't usually mean literally, but looking at the massive popularity of HTC's HD2 whopper, and the anticipation surrounding Dell's Mini 5 and LG's GW990, it's pretty safe to say there is a market for oversized and overpowered (is there such a thing?) handsets. The Moorestown-powered GW990 has made another video appearance, this time showing off its multi-screen functionality and not altogether smooth pinch-to-zoom skills. We're reminded this Mobile Internet Device (a title that's inscribed on its case) will run Moblin (now known as MeeGo), before a HD2 is whipped out for a showdown between super-sized smartphones. It's really quite a sight. After all that excitement is done, the video continues on to take a look at the forthcoming GT540 Android handset and Mini GD880, giving you all the more reason to click past the break for a viewing. [Thanks, Iacopo]
ARM and Globalfoundries partner up for 28nm Cortex-A9 SOCs, invite great expectations
This one slipped the net during the excitement that was MWC this year, but it's such a promising development that we have to give it its due attention. ARM and Globalfoundries have announced plans to start building new systems-on-chip using the latter's ultramodern 28nm high-k metal gate production process, with the resultant chips offering up to 40 percent greater computational power, 30 percent greater power efficiency, and a terrific 100 percent improvement in battery longevity relative to their current-gen siblings. Mass production of these Cortex-A9-based units is expected in the second half of 2010, which means they should be among the very first chips off Globalfoundries' 28nm assembly line. The good news, though, is that the technology is described as "ready for high-volume implementation," so there should be no shortages when things finally get rolling. Let the wild-eyed anticipation begin.
Sonim XP2 Spirit gets hammered with Engadget
At the MWC Pepcom event earlier in the week we bumped into Sonim and its almost indestructible handset, the Sonim XP2 Spirit. The XP2 is a seriously tough set with the display covered in Gorilla Glass from Corning, a magnesium core, and a shell crafted with hardened rubber and fiberglass, all backed by a rather bold unconditional 3-year guarantee: you break it, they replace it. Sonim gave us an opportunity to try to destroy the thing, and... well, how could we turn down an offer to try and smash a phone? So with hammer and nail we give it an honest go -- follow on to the video after the break to see who wins.
Emporia Solid and Elegance hands-on
Emporia landed at MWC with a couple sets geared specifically to the elderly, the Emporia Elegance (pictured left) and the aptly named Solid. Both of these freshly launched phones are targeted squarely at your grannie's generation, that's to say they include large easy to read fonts, huge keys, and a pretty slim feature set. The Elegance will ship in both black and white, features a 1.8-inch OLED high contrast display, an extra loud ringer, hearing aid compatibility, and 900 / 1800 GSM. Elegance, the slicker of the two launched phones will retail for €129 (roughly $175) and will hit the shops round about Q2 of this year. The Solid is a rugged -- at least looking -- phone for seniors into extreme sports and adds Bluetooth into the mix. The Solid will retail for €199 (roughly $275) and also launched in Q2. Gallery is right down below.%Gallery-85944%
Engadget Podcast 184: MWC 2010 Roundup - 02.19.2010
MASHUP CULTURE INVADES THE ENGADGET PODCAST as we STEAL BLATANTLY from Engadget Mobile's podcasts during MWC. Tune in for all the big news and depravity that comes when people who normally only communicate from lairs in their parents' basments get together in meatspace and hang out with Jim Beam.Hosts: Chris Ziegler, Sean Cooper, Joshua TopolskyGuest: Thomas RickerProducer: Trent WolbeMusic: Daestro - Light Powered (Ghostly International)Hear the podcastSubscribe to the podcast[iTunes] Subscribe to the Podcast directly in iTunes (enhanced AAC).[RSS MP3] Add the Engadget Podcast feed (in MP3) to your RSS aggregator and have the show delivered automatically.[RSS AAC] Add the Engadget Podcast feed (in enhanced AAC) to your RSS aggregator.[Zune] Subscribe to the Podcast directly in the Zune MarketplaceDownload the podcastLISTEN (MP3)LISTEN (AAC)LISTEN (OGG)Contact the podcast1-888-ENGADGET or podcast (at) engadget (dot) com.Twitter: @joshuatopolsky @futurepaul @reckless @engadget
Engadget Mobile Podcast 037: MWC Day 3 - 02.19.2010
Sleeplessness. Angst. Megalomania. Just a few of the conditions that bloggers can succumb to at the tail end of a mobile technology trade show in a faraway land.Well, one outta three ain't bad.Join your traditional Engadget Mobile Podcast Crew as they round up the best things that happened at Mobile World Congress in 2010. Hosts: Chris Ziegler, Sean CooperProducer: Trent WolbeMusic: Daestro - Light Powered (Ghostly International)Hear the podcastSubscribe to the podcast[iTunes] Subscribe to the Podcast directly in iTunes[RSS MP3] Add the Engadget Mobile Podcast feed (in MP3) to your RSS aggregator and have the show delivered automatically[RSS AAC] Add the Engadget Mobile Podcast feed (in enhanced AAC) to your RSS aggregator[Zune] Subscribe to the Podcast directly in the Zune MarketplaceDownload the podcastLISTEN (MP3)LISTEN (AAC)Contact the podcastpodcast (at) engadgetmobile (dot) com.
Fonera SIMPL aims to ease 3G overload, give smartphones a better way to upload
If you've never heard of Fon, its mission is pretty simple: to equip the world with Fonera routers, and thus blanket the planet in WiFi that no one is scared to share. Over at Mobile World Congress this week, the company unveiled a new device that exploits the impending bandwidth crisis that operators all over the globe are attempting to deal with. The all-new SIMPL is a palm-sized router that has just two Ethernet ports and could be doled out by carriers in order to provide a city-wide WiFi network that can be accessed by any WiFi-enabled phone, thereby easing the demand on its 3G network. Equipped with 802.11n, a faster CPU than the Fonera 2.0 and a shiny white shell, we're told that an order has already been placed by an undisclosed customer for 400,000 of 'em, though it's unclear when these will be made available to the general public and for how much. Hop on past the break for a five minute showcase video.
LG not interested in proprietary smartphone OS, likes Android and Windows Phone 7
LG has told the press at MWC that it will not be developing its own smartphone platform "at least for the next two to three years." We think companies should focus on what they do well, and given our ambivalence toward the S-Class UI, it's probably a good thing that LG will narrow its operation down to churning out delectable slabs of electronics and leaving the software side to the geeks over at Google and Microsoft. The head of the company's handset unit, Skott Ahn, has indicated that the future of LG smartphones will be shared between Android and Windows Phone 7 (sorry, Symbian lovers). It will have taken plenty of restraint to not respond to local nemesis Samsung -- who has just introduced its first Bada handset -- but LG appears to be of the opinion (which we share) that the smartphone OS sector is already overcrowded, and its expectation is that over the next couple of years the market will distill itself down to just three predominant operating systems.
Adéu, Barcelona: MWC 2010 draws to a close
For the industry, the press, and phone geeks alike, the GSMA's Mobile World Congress in the lovely Catalonian capital of Barcelona is the biggest event of the year -- and apart from a few unplanned power outages at Engadget's home base, an average nightly rest hovering around three hours, and unseasonably cold weather, 2010's gathering didn't disappoint. Let's take a quick look back at some of the highlights: Windows Phone 7 Series coverage Windows Phone 7 Series: that's the name Live from Microsoft's Windows Phone press event at MWC 2010 Windows Phone 7 Series hands-on and impressions (updated with video) Editorial: Engadget on Windows Phone 7 Series Windows Phone 7 Series: everything you ever wanted to know Liveblogs Live from Samsung's 2010 MWC press event Live from Sony Ericsson's MWC 2010 press conference Live from Nokia's (and Intel's) MWC 2010 press event Live from Microsoft's Windows Phone press event at MWC 2010 Live from HTC's MWC 2010 press event Live from Eric Schmidt's keynote at MWC 2010 Hands-ons Aava Mobile's Intel Moorestown prototype hands-on Acer Liquid e, beTouch E110 / E400, and neoTouch P300 / P400 hands-on Alcatel OT-980 with Android hands-on, we feel frugal just looking at it Bug Labs' BUGbase 2.0 prototype hands-on Chumby prototype with Marvell innards spotted at MWC 2010 Garmin-Asus Nuvifone M10 and A50 hands-on General Mobile's Touch Stone: how can something so wrong be so right? Hands-on with TAT's dual-screen phone concept and augmented reality app HTC Desire first hands-on (updated with video) HTC HD mini hands-on HTC Legend hands-on (updated with video) iWonder why the logo is upside down LG Mini GD880 hands-on Motorola MOTOROI hands-on with video Motorola MT710 quick hands-on Motorola Quench hands-on with video Myriad Dalvik Turbo hands-on: Android apps just got fast Notion Ink Adam hands-on (with video) at MWC 2010 Puma Phone hands-on Sagen Orga shows off pricey SIMfi prototype at MWC Samsung Wave first hands-on: Bada-packed and super fast (video!) SK Telecom shoves Android onto a SIM, we check it out Sony Ericsson Vivaz pro hands-on Sony Ericsson X10 mini and X10 mini pro hands-on with video Toshiba K01 hands-on Toshiba TG02 hands-on Windows Phone 7 Series hands-on and impressions (updated with video) ZTE and OKWAP team with Intivation to deliver next generation solar devices On-site podcasts Engadget Mobile Podcast 035: MWC Day 1 - 02.16.2010 Engadget Mobile Podcast 036: MWC Day 2 - 02.17.2010 As fantastical as it might sound, mobile trade show season isn't over just yet -- CTIA Wireless and Microsoft's MIX are on deck for next month, so stay tuned for the kind coverage of those shindigs that only Engadget can offer. See you next year, Espanya!
SK Telecom shoves Android onto a SIM, we check it out
SK Telecom was showing off some interesting ideas about where it'd like to see SIM cards go in the future here at MWC this week, including a couple particularly juicy ones called Android SIM and the SIM Theme Package. Android SIM shoehorns a CPU, the Android OS, applications, user data, and 1GB of storage into the card pictured above. SK Telecom envisions it being used in dumbphones -- as the CPU is onboard, there wouldn't be a need for the device to have one -- letting consumers move between sets or perhaps to a tablet with even more ease than they already can. SKT's Theme SIMs use a similar smart card to take advantage of the storage space for theme elements, music, pictures, and any variety of apps that vendors or operators care to put in them. Follow on for a quick demo (and some minor failure -- typical demo time Murphy's Law) of moving the themed chips between two handsets.%Gallery-85914%
Sagem Orga shows off pricey SIMfi prototype at MWC
Sagem Orga was on the floor of MWC this week, a company that really doesn't typically draw a lot of attention outside wireless industry suits who fly out to Barcelona to broker deals -- at least, not until they do something totally insane like stuff a WiFi radio into a SIM card. We talked to the company a little bit about its coin-sized technological tour de force and we were shocked to learn that it doesn't instantly nuke your phone's battery -- the gentleman running demos said that he was getting about a days' worth between charges with occasional use. Of course, "occasional use" could mean anything, but he added that the card is currently throwing out a hotspot cloud of anywhere between 5 and 50 meters, and it could easily be reworked to stay within a much smaller radius which improves battery consumption in the process. Unfortunately, we weren't allowed to take any pictures of the actual SIMfi; this is just a dummy pictured above, but our demo guy took off the battery cover of his phone and we were shocked to find that the real thing looks no different from any other SIM (no, seriously). We guess that makes sense since it has to fit into a standard SIM slot, but it's rocket science how they managed to fit all that circuitry into a board that tiny -- in fact, we were shown an x-ray view of the card, and the number of chips, resistors, and miscellaneous pieces of technology in there is nothing short of mind-bending. It's hard to say when (or if) we'll see these on carriers around the world, but it's going to be a little while -- Sagem Orga tells us the prototypes cost a stout €5,000 (about $6,800) each.
iWonder why the logo is upside down
Among Marvell's many demos at MWC this year was a curious white tablet out of well-traveled ODM Foxconn -- the so-called iWonder -- that will see duty in China later this year. It's got a pretty awful 10.1-inch display (resistive with nary a trace of meaningful brightness or contrast), but when you consider that they're targeting an exceptionally thrifty price point in the low $100s, it's actually a pretty reasonable package. It's got Android 1.6, WiFi with a dedicated hardware on-off switch, an accelerometer (though it was totally flaky on the version we used), and a handful of touch-sensitive buttons around the bezel, including last- and next-page buttons for using the iWonder as an e-reader. Marvell touts that the tablet is using its reference design as a starting point -- now the next trick is helping Foxconn find a decent LCD supplier. Follow the break for some video of the iWonder showing off its Donut prowess -- if you can avoid the distraction of the curiously inverted logo, that is. %Gallery-85926%
Beceem's BCS500 4G modem splices WiMAX and LTE into one chip, sampling later this year
When we were told market research pointed to WiMAX and LTE standards for 4G connectivity coexisting, we didn't expect they'd do it quite so closely. Beceem, the maker of the WiMAX chips inside "every device in Clearwire's network," is working on a 4G modem that can handle both WiMAX and LTE, with the added extra of being able to move seamlessly between the two networks in order to find the best signal possible. The mashup of the two standards makes sense in light of all the equivocation from Clearwire and Sprint on the subject of which one they'd prefer, and would be a more than welcome simplification of our collective 4G future. Anyhow, the latest development is that Beceem and Motorola are working to pair the BCS500 to the latter's WiMAX 4G infrastructure, with the first dual-mode chips set to start sampling "later this year" and hit mass production in early 2011.
Alcatel OT-980 with Android hands-on, we feel frugal just looking at it
This is arguably one of the cheesiest Android devices we've ever handled -- and yes, we're including KIRFs in that observation -- but you've got to give Alcatel some credit here for taking the platform to a form factor that's entirely under-served and doing so with an affordable price point in mind. The company plans to aggressively target HTC's Tattoo when the OT-980 launches in its usual non-US markets later this year with Android 2.1, full HSPA, WiFi, AGPS, compass, and a 2.8-inch display. The thing is a straight-up fingerprint magnet (and the harsh lighting certainly wasn't doing it any favors), but that's not really any different from the Pre that it vaguely apes. The only prototype Alcatel had on hand had a busted display -- if you look closely, you can make out the UI, so it seems the backlight may have passed on to the giant circuitboard in the sky. That doesn't speak very highly of the build quality here, but then again, this is an homage to the Pre, right? %Gallery-85911%
Chumby prototype with Marvell innards spotted at MWC 2010
Even though they don't make retail devices, the booths of component makers like Qualcomm, Broadcom, TI, and Marvell at trade shows are often great venues for actually seeing retail devices -- these guys have to help showgoers make the connection between a boring chunk of silicon and an end product if they're hoping to score orders, after all. Indeed, Marvell's tent at MWC this year is a veritable cornucopia of Good Things, and we couldn't help but notice that they're showing what appears to be one of Chumby's not-for-sale reference designs sporting an 800 x 600 display with an 800MHz Marvell Armada core (hence the appearance here in the booth). For the record, we're told this is a successor to last year's reference platform known as "Silvermoon" that had been running on a 1GHz PXA168 and that there's a chance it'll be available in retail form later this year. The UI's attractive, but not really as multi-functional as Sony's Dash -- you can think of this as more of a giant Chumby One, really, with some extra screen elements designed to take advantage of the significantly higher resolution. There's no guarantee this'll ever be produced -- or if so, when -- so for the time being, our video UI tour after the break is about as close as you're going to get.
Sony Ericsson CEO: Google asked us to build the Nexus One, we refused
Aw, why don't these CEOs say stuff like this in press conferences? Sony Ericsson's head Bert Nordberg has shared with Swedish publication Sydsvenskan the rather salacious news that his company was asked to build the so-called Google phone before HTC... and it turned down the opportunity. Fearing brand dilution or something equally crazy, Nordberg states that Sony Ericsson is committed to building only its own-branded hardware and will not be a subcontractor to anyone. Haughty words from a company whose own Android device is still a good couple of months away from hipsters' pockets, but we're sure Bert knows best. After all, it's not like HTC got a ton of positive press and brand awareness out of its partnership with Google, and it's exceptionally clear that SE doesn't need a dime of additional revenue. Oh, wait. [Thanks, Michael N]
