Google is trying to make its fast-loading web tech a standard
AMP-derived web platform available to everyone.
acceleratedmobilepages
Google is testing its fast-loading AMP tech inside Gmail
The search engine is trying to make emails more interactive, and faster.
Google will remove its name from fast-loading mobile URLs
Instead of the usual AMP prefix, the URL will look as the publisher intended.
Apple plans to make Safari scrolling a lot smoother
It'll soon work consistently no matter which website you're browsing.
Google makes it easier to share its speedier mobile web links
AMP won't hide original links like it did before.
Google's mobile search results now show fast-loading sites
These Accelerated Mobile Pages are less data-hungry, too.
Google's fast mobile pages coming (with ads) in early 2016
By cutting load times for ads and content, Google is hoping to nip ad-blockers in the bud.
