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Every "Get a Mac" ad in one place
It's hard to believe that Apple's "Get a Mac" ad campaign is already 4 years old. Since its introduction, the campaign has invited both parody and serious responses from competitors. Plus, poor* John Hodgman and Justin Long can't walk out the door without someone calling them either "Mac" or "PC." Some have been better than others (the Christmas ads are always a highlight), and Apple keeps several of each year's ads on their site. If you'd like to browse the full history of these ads, check out this page assembled by the folks at AdFreak. They've gathered every TV spot and sorted them chronologically. In case you were wondering, there have been 66 in total. The most ads aired in 2006 (19) and the fewest in 2009 (14). Enjoy the archive and have fun re-watching your favorites. *My sympathy is short lived, however. Consider their paychecks.
The Army of Two infiltrates GameStop
Army of Two: The 40th Day's Salem and Rios are no strangers to the modern world. Sure, they may have acted a bit ... out of place during previous visits to EA Montreal and EA Headquarters, but that doesn't mean they're not fit for retail life. Take, for instance, the video above of the two trying their best to lend a hand to the fine folks at GameStop. They might be a bit rough around the edges, but that doesn't mean that they didn't get the most magazine upsells for the month of December (they did!) or that they aren't capable of re-alphabetizing the used PS2 section six or seven hundred times a day (they are!). Give them a chance, folks. Under the inhuman terror mask and bullet-proof chest padding beats the heart of a human being. %Gallery-47821%
Chevy Volt gets its own song and dance, humanity weeps aloud
And you honestly thought you'd see a decent return-on-investment from bailing these guys out.
Gigabyte's M1305 ad campaign says docking a laptop is like picking your nose
External graphics cards may well be a rarity these days, but we're not sure if this simple fact justifies the launch of a grotesque and debatably heinous ad campaign. As you can so clearly see above, Gigabyte disagrees. In order to promote its Taiwanese M1305 CULV laptop cum external graphics card dock (housing an NVIDIA GeForce GT220 desktop VGA card), it released posters featuring a disoriented person poking his / her nose, each of which were presumably in the process of "doing some soul searching." Curious as to what these ads actually say? "How good is an expansion dock with integrated graphics card? Plug in a Gigabyte laptop and you'll find out!" Thanks, but no thanks Gigabyte -- we're currently preoccupied with flushing our memories of this visual disturbance you've just forced upon us. Psst... two more posters after the break for extra raunchiness! [Thanks, TheLostSwede]
Latest AT&T spot calls Verizon's 3G network a headless, sluggish wannabe
We hate to point out the obvious, but it really seems that the marketing gurus at AT&T have this all wrong. Look guys -- no one's debating that AT&T's 3G isn't the fastest where available. We even saw as much ourselves. But Verizon's recent slew of ads have been calling out the size of your 3G network, which you absolutely can't argue is incredibly small when placed next to red-tinted competition. That said, AT&T is still fighting a battle to which no one has challenged it by employing the admittedly quirky Luke Wilson to show off just how much faster his favorite network can download a JPEG of himself compared to VZW. We've got to say that the results are fairly hilarious, but frankly, we would've rather seen that huge ad buy go towards a few more 3G towers here in the US of A. Vid's after the break, per usual.
Blinking LEDs to give QR codes a run for their (ad) money
We're still waiting for this so-called QR code revolution to hit North America, but our contemporaries across the Pacific are already looking to develop the next big thing. Reportedly, a smattering of mega-corps (including the likes of Toshiba and NEC) are joining hands in order to concoct a rivaling technology that requires even less effort to get content from billboards, books and posters to one's mobile. The heretofore unnamed system utilizes blinking LEDs to send data to phones, and so long as an ad has enough room for a minuscule light, consumers can come within five meters of it and receive the associated information by simply pointing their handset in the direction of the light. If all goes well, the technology will be ready for commercialization by 2013, or just after phase one of the Robot Apocalypse.
Apple hits back at Verizon in new iPhone ads (video)
Now look, we're not saying we know for sure that Apple thinks Verizon's latest round of merciless attack ads on its device and US carrier are worth responding to, but these latest iPhone spots would certainly suggest it. A new campaign launching tonight focuses on the iPhone's ability to carry voice and data simultaneously on AT&T's network, and each of the two new TV spots ends with the line "Can your phone and your network do that?" From where we're sitting, it looks like between this new round and AT&T's Luke Wilson-manned comparison spots, both the phonemaker and carrier are fully stepping into the ring. Way to get their attention, guys. See the full clips after the break.
Toshiba 'Space Chair' ad redefines armchair viewing (video)
There's something wrong when an advertisement is more memorable than the product. Nevertheless, here we have Toshiba's Space Chair ad campaign promoting its new 2010 REGZA SV LCD TV series, Toshiba's first with LED backlight and local dimming. The campaign will later expand to include a second take featuring the Satellite T Series of 11-hour CULV laptops set for introduction in 2010. The ad follows the journey of "an ordinary living room chair" to the edge of space before falling back to Earth where the ground crew relied upon a GPS beacon to locate the craft. A few facts about the shoot: A helium balloon lifted the chair and Toshiba's own IK-HR1S ultra-compact 1080i camera to a height of 98,268 feet above terra firma FAA regulations required that the weight of the rig had to be less than four pounds The chair is made of biodegradable balsa wood at a cost of about £2,500 The rig was launched in Nevada's Burning Man Black Rock desert The temperature dropped to minus 90 degrees at 52,037 feet The chair took 83 minutes to reach an altitude of 98,268 feet and just 24 minutes to fall back to earth Truly amazing stuff. Now buckle up and click through for the show.
Palm's Pixi TV spot heads in a new direction, bids adieu to creepy redhead
Palm, somehow finally managing to glean that the creepy, confusing, weirdly not-relaxing spots they'd been rolling out for the Pre weren't having the kind of impact they probably had hoped for, appears to have turned over a new leaf. Witness the jubilant, effective new holiday campaign for the Pixi. We have to hand it to the ad department -- this one actually kind of works. See the full video after the break... and, goodbye creepy lady.
Andy Ihnatko on Verizon Droid "iDon't" ads: baloney (mostly)
Most American television viewers have been treated recently to endless reruns of Verizon's "iDon't" advertisements. These ads attack the iPhone, playing music that's similar to that played in iPhone ads while displaying a series of messages stating such brilliant and cutting phrases as "iDon't have a real keyboard," "iDon't run simultaneous apps," and so on. Mac fan and Chicago Sun-Times writer Andy Ihnatko was apparently as fed up with the ads as most of us here at TUAW, so he took Verizon to task in a Wednesday column. In the column, he takes on Verizon's claims and for the most part finds them lacking or at least overblown.In describing the faults of the ad campaign, Ihnatko says "Its claims about the limitations of the iPhone are baloney (Mostly.)" Andy has been testing the new Motorola Droid phone for an upcoming review, and he does like the phone -- a lot. But his take on the ad campaign is right on the mark: "Verizon's 'iDon't' is a terrible commercial. It provokes experienced iPhone users like me to get all Tyra Banks on the phone and the Android 2.0 OS. That can't possibly be good for business." Don't mess with us iPhone fans, Verizon... [via Chicago Sun-Times]
AT&T sues Verizon over 'there's a map for that' ads
digg_url ='http://digg.com/tech_news/AT_T_sues_Verizon_over_There_s_a_map_for_that_ads'; Whoa -- we just got word that AT&T is suing Verizon for false advertising over Big Red's "There's a map for that" ads. We're reading the complaint and motion to stop the ads right now, but here's what AT&T says is the big problem: In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive. AT&T also says its network reaches about the same number of people as Verizon's, so we're thinking it's a little miffed that it's being portrayed as an also-ran here. We'll update as we learn more, keep it locked! Update: So this seems like a very narrow lawsuit, actually. As we've been told, AT&T thinks Verizon is trying to fool viewers into thinking that they can't use any AT&T phone services outside of 3G coverage areas by showing two essentially different maps. Since Verizon's entire network is 3G, the gaps in the red map are actual service gaps -- but Verizon doesn't show that the gaps on the AT&T map might be covered by AT&T's huge 2G network. We can see how that could be misleading, but at some point you've got to compare apples to apples, and AT&T even says it has "no quarrel with Verizon advertising its larger 3G network" in its complaint, so we'll see how the court reacts. Update 2: Interestingly, Verizon's already changed the ads once at AT&T's behest, editing them to remove the phrase "out of touch" and adding a "Voice and data services available outside of 3G areas" small print disclaimer at the end. Apparently that wasn't enough for AT&T, which says the ads still confuse non-technical viewers into thinking AT&T provides no service at all outside of its 3G coverage. Update 3: Okay, we've read everything -- there's really not much more to this suit than the arguments over the maps. We're thinking Verizon could have easily dealt with this by just using dark blue and light blue on the AT&T map to differentiate between 3G and 2G coverage, but at this point we don't think Ma Bell is all that interested in anything except getting these ads off the air. All that said, it's hard to deny that Verizon's ads made a perfectly valid point: using an iPhone on AT&T's network in New York or San Francisco is an exercise in frustration, regardless of whether you have 2G or 3G, and we've had zero problems on Verizon. Let's just hope AT&T is working as hard to fight these ads with its actual service as it is with its lawyers. %Gallery-77177% %Gallery-77176% %Gallery-77178%
Microsoft ditches Family Guy special... for being Family Guy
Face? Meet palm. Microsoft's decided to pull out of its co-sponsoring of "Family Guy Presents: Seth & Alex's Almost Live Comedy Show" after execs attending the taping came to the sudden conclusion that Family Guy-caliber jokes were to be told, tackling such topics as "deaf people, the Holocaust, feminine hygiene and incest." We're not sure how 10 years and over 120 episodes of offensive precedence bypassed Redmond's radars, but man, that's gotta be some strong personal bubble. A Microsoft representative said of the taping, "it became clear that the content was not a fit with the Windows brand." The show will still air November 8th, pre-recorded Microsoft references in tow, but with a new as-of-yet unnamed sponsor. All we have of the now-doomed partnership is this brief video from the Windows "741" student site -- it's after the break. [Via The Raw Feed]
SCEA ad campaign continues with Ratchet & Clank (with bonus montage!)
We do not tire of SCEA's new ad campaign for the PS3, "It Only Does Everything." SCEA is rolling out two more for TV use, one specifically for the upcoming Ratchet & Clank Future: A Crack in Time, and another that highlights a variety of PS3 games in an exciting montage featuring Uncharted 2, Killzone 2, Gran Turismo 5, Assassin's Creed 2 and more. Kevin Butler's convincing performance as a 80s guitarist has us asking just one question: can he be our friend?
Tchaikovsky's 1812 overture reconstructed from 1000 cellphones, 2000 text alerts (video)
var digg_url = 'http://digg.com/gadgets/1812_overture_played_by_1000_cellphones_2000_text_alerts'; We're suckers for a well done ad but this, this is simply amazing. Vodafone NZ's Symphonia features 1000 cellphones syncing 53 different ringtone alerts from 2000 sent messages to reconstruct Tchaikovsky's 1812 overture. We dare you to not be impressed. See how they did it after the break. [Thanks, Brent R.]
Apple patent application reveals ad-supported OS, desktop Armageddon
You know, a lot of patent applications are company attempts to guard against the future however it might play out. But sometimes they predict the product pipeline as did this application for what ultimately became Apple's new Magic Mouse. So seeing an Apple patent application for "Advertisement in Operating System" attributed to "Inventor" Steven Jobs himself is enough to send chills up the spine. The idea is to make the OS free or at a reduced cost, something Google knows a thing or two about. Unfortunately, the idea presented would offer "visual or audible" advertisements that "disables one or more functions while the advertisement is being presented." Ugh. [Thanks, Mike]
PS3 crashes into Bravia TV at 50 MPH for fun and profit (video)
What happens when you launch a 7-pound (3.2-kg) PS3 Slim into a 46-inch Bravia KDL46X 3100 LCD at 50 miles per hour (80 km/hr)? A video destined to go viral with internet stardom, that's what. Exactly the thing Sony Australia is looking for with a new ad campaign touting its buy a Bravia get a PS3 for free. Awesome, and after the break.
Windows 7-branded 'Family Guy' special to air November 8th
Of all Microsoft's advertising moves, this certainly falls in more clever side of the spectrum. Redmond et al. have announced they'll be "sponsoring" a November 8th variety special on Fox, "Family Guy Presents: Seth & Alex's Almost Live Comedy Show." The episode'll be a mix of live-action musical performance and animated shorts with the usual celebrity cameos you've come to expect. This show will be commercial free, so long as you don't count all the Windows 7 that'll somehow be integrated -- and that's the most interesting mystery of all, how Microsoft will get its brand recognition without too many jabs from showrunner Seth McFarlane and company. If you don't recall the last time McFarlane teamed up with a big company to enliven its image, check out video from "Burger King presents Seth MacFarlane's Cavalcade of Cartoon Comedy," a venture also done in tandem with one of the ad agencies responsible for this new deal, Crispin, Porter & Bogusky. It's just after the break. Update: As commenter Zebb reminded us, Bill Gates pulled off a cameo in Frasier "answering caller questions" about Windows XP. We couldn't help but add it to the post just below, jump to the 2:20 mark for the relevant scene.
Brutal Legend ad commercializes Eddie Riggs for television
The marketing leading up to Brütal Legend's Rocktober 13 release date (hey, that's today!) has been unlike any Tim Schafer game to date -- a steady stream of content from the game on top of the occasional live-action short. And now, Schafer's biggest project is taking the marketing machine to the boob tube (we've embedded the ad after the break, via YouTube) with a 'Hell yeah!'-laden ditty.The bad economy paired with Brütal Legend's same-day release alongside Uncharted 2 means EA needs to get the word out. Hopefully Eddie Riggs' repeated phrase will do the trick.[Via Wired]
Google AdSense leaks Apple's refreshed iMac, Mac mini, MacBook?
This one is for all you online tea leaf readers and Apple SKU / crystal ball aficionados: Further confirming our suspicion that something more affordable may be on the horizon, Google AdSense this weekend started serving users in the Netherlands with ads for new iMacs, MacBooks, and Mac minis. Pointing to a dead link at the country's Apple Store, the ads read (via Google Translate): "Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today," "The Brand new iMac. Ultra Thin 20 & 24 inch models. From only €1099 (roughly $1,603). Apple Store," and "Apple's New Mac mini. Faster and more affordable than ever. From only € 499 ($723). Order immediately." (For a little perspective, that's €100 ($145) less than the cheapest Mac mini currently on the Netherlands online store.) Granted, whenever peeping purported translations from foreign tipsters we're always half-afraid that we're actually reading Celine Dion lyrics or dialogue from Caddyshack, but this one seems to be the real deal -- for whatever that's worth. Update: Apple's "New Mighty Mouse" advertised as well. [Thanks, Ronald V.]
Video: Microsoft's Windows 7 ad punishes Kylie with Swedish "rock"
There's nothing we like better than putting on Europe's The Final Countdown and listening to it over and over and yes, over again. The 80's "rock" anthem is so damn catchy and just happens to be the theme music behind Microsoft's (first?) Windows 7 television commercial. The bit brings back Kylie who has cast aside Vista and other childish things for Microsoft's latest OS. It's "snappy and re-pon-ki-ser," says the 5 year old. Aww, shucks. Let the cute wash over you in the videos (new and old) after the break.
