advertisement
Latest
YouTube to intro skippable ads, world to never watch another ad on YouTube
Google's senior product manager, Baljeet Singh, has announced that YouTube will introduce skippable ads later this year. Singh said YouTube has been "playing around" with skippables for the past three quarters, and it's decided to allow users a choice of which ads they see within videos. Apparently YouTube's research shows that user's viewing of an ad varies dramatically based on the quality of the ad, which is not surprising in any way. We'll say this, though: no matter how high quality the ad, we have a feeling we'll be skipping it.
Windows Phone 7's October release casually mentioned in Microsoft ad presentation
"I'm gonna ask rock star Kostas... to come on. And Kostas has brought with him Windows Phone 7, which we launch this October." So sayeth Microsoft VP for Marketing Mich Mathews in introducing GM of Live Labs' Kostas Mallios, who was at the Cannes Lions advertising conference to show off the advertising capabilities of the upcoming smartphone platform. Of course, last we heard, the official company line on WP7's release was "holiday 2010," so this would definitely narrow the launch window quite a bit, as well as corroborates earlier Telstra roadmap leaks. Not an official statement, but Mathews would definitely be someone in the know here. Don't expect the folks in Redmond to go ahead and confirm -- they work on their own schedule, thank you very much -- but should someone 'fess up, can we also talk about that $150 Kinect price? Video after the break. [Thanks to everyone who sent this in]
Chris Davis of Gaia Online talks MMO marketing
The MMO industry is an ever-changing, totally unpredictable universe of online games, from hot, massive fully-realized worlds like World of Warcraft or EVE to fun casual games like Farmville or the Agency: Covert Ops. Gaia Online takes a bit of a different approach by mixing a casual gaming and social worlds. We caught up with Chris Davis, a marketer for Gaia who handles sponsorship accounts, at E3 to discuss his game. He has his own unique take on MMOs and brand marketing, and how companies should interact with their potential customers. Chris describes why he believes mixing marketing and gaming is good for both the user and the brand.
Adobe targets Apple in ad campaign launched today, publishes open letter from founders
If you're reading Engadget today (and let's be honest, you're reading it right now), then you might have noticed that Adobe has launched a pretty full-force campaign to call out Apple on its anti-Flash mission. If you don't know what we're talking about, it's the advertisements that start with "We [heart] Apple." Along with the web ads, the company has also snagged a full page in today's Washington Post to address the battle in which the two companies have been engaged. All of this links back to a new statement from Adobe, as well as an open letter from founders Chuck Geschke and John Warnock ("Our thoughts on open markets"), addressing Apple's recent spate of clear and direct attacks against the company and its products. Most of the reading should sound familiar to those of us who've been following the saga, but here are a few choice quotes from the duo: We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company - no matter how big or how creative - should dictate what you can create, how you create it, or what you can experience on the web. When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe's business philosophy is based on a premise that, in an open market, the best products will win in the end - and the best way to compete is to create the best technology and innovate faster than your competitors. We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web - the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time. In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody - and everybody, but certainly not a single company. So, it's clear this issue isn't going to die out any time soon, and it's also clear that Adobe is going to go to great lengths to defend and protect its cash-cow. Of course, if they really want this message to hit home to the core iPad and iPhone users out there, they're going to need to run that ad in HTML5. Note: As you should know, the ad sales and editorial teams at Engadget are separate entities, so this campaign was as much a surprise to us as it probably is to you!
We can't rap our minds around the latest 3D Dot Game Heroes trailer
Without the proper prior information, the 3D Dot Game Heroes trailer posted above would seem like a rare miss for Atlus' clever marketing machine. After all, it features a fairly horrific rap about some of the game's bonus modes, most of which have been shoehorned into an incredibly awkward rhyme scheme. However, once you realize the commercial is a parody of this 1986 Legend of Zelda ad, you realize -- well, it's still a trainwreck, but it's a parodical trainwreck. Better still, it's an appropriate parodical trainwreck, considering the rest of 3D Dot Game Heroes borrows inspiration from Nintendo's emerald-hatted adventurer. And by "borrows," of course, we mean "straight-up plunders."
Skate 3's first TV spot borrows inspiration from Middle-Earth
In a commercial for a skateboarding game, you might think that the folks featured wouldn't draw aesthetic inspiration from warring factions in a Tolkien story, but that's exactly what Skate 3's first TV advert brought to our minds this morning. Sure, there's a bit of gameplay video thrown in, but most of it centers on the much talked about online friend system by way of uniting skateboarders, apparently under an umbrella of brutality. With a demo already available and the game's May 11 release date fast approaching, we're not sure you need much more to get you on board for Skate 3, but we'd suggest checking out the commercial just to see what happens at the end. Now you have to watch! Ha!%Gallery-77563%
Palm and AT&T give the Pre Plus (and WebOS) an ad we can all agree is not completely terrible
Hey, hey, look at this! A short, sweet Palm Pre Plus ad that shows off the phone's innovative UI, its ability to multitask, and its 3D gaming -- you know, all the great stuff it can do. This is just what pretty much everyone who's ever had the misfortune of seeing the creepy Palm lady or the Verizon "Mom" ads has been desperately seeking. Sure, it's taken a over a year for a half-decent ad, and sure, we've only seen this one on the web thus far, but we're hoping to see this one make it to real, live TV, too -- because even if it's a little boring and the music kinda stinks, it's better than the other options.
Microsoft changes naughty 'sexting' Kin ad, camera to be used for clothed chests only
As a card-carrying member of the Upload Generation, your Kin is about a lot of things: chilling with your peeps and BFFs, taking pictures and video of all of life's most awesome moments, keeping tabs on your MySpace pals, and documenting the fascinating story of your nipples without a pesky American Apparel V-neck getting in the way. Or wait... maybe not? Microsoft has just pulled a Kin ad briefly featuring a young gentleman snapping shots of his PG-rated parts underneath his t-shirt in response to Consumer Reports' concerns that the move encourages "sexting" -- a growing problem amongst the world's technologically-savvy (and hormone-riddled) youth -- saying that it "takes the issue of sexting very seriously and it was never our intent to promote it in any way." It looks like Microsoft has kept the commercial around on the Kin site and just removed the offending portion -- it was only about a second long -- so hanging out in underground speakeasies with fake hipsters is still okay, apparently. Follow the break for the original, unedited video.
iPhone 4.0 OS: Now with iAds
Today at the iPhone 4.0 preview event, Apple announced that one of the new features coming in 4.0 is the iAd network. According to Steve, an average iPhone user is on their phone using apps about half an hour a day. So at one ad every three minutes, that's 10 ads on each device each day, and with almost ten million devices out there, Apple claims they'll be serving a billion ad opportunities every day. And yet this isn't the huge news about iAds. Here is what makes it a big deal: Apple built the network and is offering it up to developers to use how they'd like, with 60% of the revenue made on those ads going to developers themselves. That's up a bit from the standard "Apple gets a 30% cut" rule of thumb, but more than half seems more than fair. Apple hosts and sells the ads, and developers take home over half the revenue. The ad demonstrated live actually looked cool: they showed off little Toy Story 3 ad at the bottom of a news app. Tap the ad, and it comes up with some options (a character list, sounds from each character, etc) and even a game to play, including an option to buy a game from right within the ad. Steve even asked if anyone had seen anything like this before, and among the gathered press, he got silence in response. Currently, the most educated of guesses is that the AdKit API will be a developer source as well as an iTunes source (iTunes sources are where the App Store and Music Store get their content.) After the event in the Q&A session, Steve said they attempted to buy AdMob and got sniped by Google, so they bought Quattro and are trying very hard to come up to speed on what web advertising is like, presumably so they can change it. As long as they aren't trying to get me to refinance my mortgage or whiten my teeth, I'm looking forward to the future of advertising on the iPhone.
iPad the star of Modern Family
Warning: This post contains spoilers about the latest episode of Modern Family. You have been warned. One of my favorite TV shows, Modern Family, was all about the iPad tonight, just days before the big release. The main character, Phil Dunphy, is thrilled at the prospect of receiving an iPad for his birthday, which coincides with the device's release. Of course, the show is a sitcom -- so it doesn't go as smoothly as he hoped. Throughout the episode, Phil's wife waits in line at an Apple Store while she has her kids asking everyone they know if they can get their hands one on via Twitter, Facebook and text. It all works out in the end when Phil's youngest son pulls an iPad out of a paper bag for his dad. It certainly was real and not a prop. After singing the happy birthday song, Phil blew out the "candles" atop an animated cake on the iPad's screen. Perhaps ABC's corporate parent's biggest stockholder was able to pull one off the production line in time for the show's filming several weeks ago. It sure was clever of Apple to have such thorough product placement on one of the season's most popular new shows. You'll see three more screenshots after the break (sorry they're blurry). You can watch the episode in its entirety here.
Fan-made Pre ad gets the point, why can't Palm? (video)
We've already talked (at length) about Palm's failure to properly present its wares to the public. Using promotional campaigns that have fluctuated between gimmicky and creepy, the company has never allowed its superlative WebOS its time to shine. As if to illustrate our point to perfection, a loyal Pre user has put together his own, extremely professional, advert for the device, which manages to achieve -- in a mere 30 seconds -- what Palm has been struggling with for nearly a year. It shows off the handsome device, the effortless multitasking, the variety of apps, integrated services and video capabilities, and, most importantly, emphasizes the sheer beauty and ease of use of WebOS. See the video after the break. [Thanks, Chris F]
George Takei can't show you Sharp's fourth pixel, can still blow your mind
We've seen our fair share of thin HDTVs -- and pressed iPhones against them for comparison -- so it's no big deal when Sharp swivels its latest edge lit LED creation and shows off its 1.6-inch depth, but George Takei's "Oh My" reaction is priceless. We were in the house for Sharp's unveiling of its quad-pixel technology (now called Quattron) and weren't sure we got the difference, so there's no doubt they needed an extra something to show viewers why they should care (embedded after the break in case you didn't spot it during the NCAA Tournament) since your display just isn't ready for constant loops of sunflowers, saxophones and repeat playback of Oh Yeah via the USB media port.
KTF wants everyone to Bubi Bubi (video)
Look, Korea has a unique tech culture unrivaled by anything we've experienced in the West. But when Korean carrier KTF coaxes us into a "bubi bubi" dance grind, well, we just have to stare. What is it about a dumbphone that could prompt such behavior? B-U-B-I after the break. [Thanks, Rich]
Microsoft takes a note from Palm in new Windows Phone 7 Series ad
We've held no punches in sharing our thoughts on Palm's recent ad campaigns, but the one spot that was actually not heinous has seemingly served as the basis for one of Microsoft's first-ever WP7S commercials. Debuting here at the tail-end of MIX, the ad spotlights Anna -- a fictitious gal we've certainly heard of before -- using her new smartphone to share photos with her dear lover Miles. It also features Luca, a kid with an undying love for playing Xbox LIVE titles, who seems to be caught somewhere in between the world of nature and nurture. At any rate, it's worth your while to give the new Microsoft commercial and the Palm ad which it has oh-so-much in common with right after the break. Oh, and Palm -- we guess "Windows Phone 7 Series was your idea," right? Update: Yes, that definitely looks like an HTC HD2 at the 0:43 mark, but you can rest assured WP7S won't ever come to that gem in native fashion. [Thanks, Sean]
Samsung debuts 3DTV LED LCD ads during the Oscars
The iPad wasn't the only consumer electronics device ad in heavy rotation during the Academy Awards, you could barely get through a commercial break without seeing Samsung's spot for its new 3DTVs. We figure a direct Avatar tie-in (or to any specific movie at all like Monsters vs. Aliens) might have helped awareness more than all the acronyms strung together over a flying manta ray, but this isn't SterlingCooperHD. If you somehow missed the ad (it only played about a dozen times) you can always view it embedded after the break.
New iPhone ad: Family Travel
If you've been watching TV over the last few days (and who hasn't, with that USA / Canada hockey game and the tsunami coverage), you may have seen the latest in the series of iPhone ads. The ad, titled "Family Travel," features a voice-over by a Mom who gushes that "It's unbelievable how much better family trips have gotten..." as she demonstrates using the Southwest Airlines app to check in on a flight from Denver to LA, finds a restaurant for the family (Heidi's Brooklyn Deli) in the C concourse at Denver International Airport with Gate Guru, makes sure that she has entertainment for her kids in the form of "Finding Nemo" loaded in the iPod app, and then turns off the living room lights at home with the Schlage Link app. For those of you who are sticklers for advertising accuracy, note that Southwest flight 1403 is not an actual SWA flight between DEN and LAX and that the restaurant list for Concourse C at Denver International Airport is actually a mashup of restaurants located throughout Denver International Airport. All of the apps are free, although Schlage Link does require a monthly subscription and appropriate Z-Link hardware on the home front (similar to the Christmas tree ad from the holidays).
Verizon 'vampire' ad rips off Twilight, sticks it to AT&T
Hey, remember how all the lawsuits got dropped over the holiday period and we thought AT&T and Verizon would finally start to coexist like mature entities engaged in a civilized industry? Yeah, that didn't last very long. Verizon is back with a biting ad campaign that continues poking fun at AT&T's 3G coverage. The consumer is appropriately a vampire, whereas the young maiden keen on being consumed turns out to be... well, it's more fun if we just let you watch it without any more spoilers. Needless to say, it's some of Verizon's funniest work yet. Head on past the break to see it. [Thanks, Jay]
How many oranges does it take to charge an Apple? (video)
We've seen lemons power a digital clock, and we've seen an Orange tent energize a gaggle of Apples. But have you ever wondered how many oranges it would take to charge just a single Apple? Name games aside, we have to hand it to Imperial Leisure, the company that executed a new iPhone-centered advertisement aimed at raising awareness for Jaffa oranges. We won't spoil the whole thing for you, but we will say that you'll be far hungrier after watching than you are right now. Video's past the break, per usual. [Thanks, forumz]
CBS brings 3D advertising to Grand Central Station, glasses makers drink to that
We know good and well what kind of extravagant displays are available to gawk at in New York City, but now it looks like the locals will have yet another one to check out when they're taking a breather from the rat race. CBS Outdoor has unveiled plans to deliver two solid hours (from 11:30AM to 1:30PM throughout February) of 3D advertising on an expansive, high-definition video screen installed within Grand Central Station. Unlike the glasses-free solution that we spotted at Intel's CES booth this year, this one will still require onlookers to rock those heinous and soul-crushing glasses in order to "see" the "effect," and with around 70,000 commuters passing by each day, we'd guess that the spectacle manufacturer who nabbed this contract is feeling pretty good right about now.
LG's X300 ad strikes an amazingly familar tone
LG's X300 laptop may have largely avoided comparisons to a certain other thin-and-light when it was announced at CES earlier this month, but it looks like LG is intent on driving that point home regardless. As you can see for yourself in the promo video after the break, not only has LG carried on the oft-imitated manila envelope motif, but it tops things off with a just slightly off "la la la" refrain for good measure. All of which might have earned LG a few points for boldness if this were a parody ad released a few years ago but, sadly, this is 2010, and this ad is all too real. [Thanks, Muller]
