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Dead iPad battery? Never mind replacing it, Apple just sends another iPad for $99
Whoa, Nelly! Isn't this something? Apple has just posted details on its iPad battery replacement service, which is really not a battery replacement service at all. Check out the company's opening line: "If your iPad requires service due to the battery's diminished ability to hold an electrical charge, Apple will replace your iPad for a service fee." Now, let's compare that to the verbiage found in the iPhone's battery replacement program details: "If your iPhone requires service only because the battery's ability to hold an electrical charge has diminished, Apple will service your iPhone for a service fee." We can see the puzzled look on your face from here, and we're sharing in the same disbelief. Apple is actually saying that it won't bother cracking open your withered iPad, replacing the battery and sending it back your way; instead, you'll pay $105.95 (including shipping) for a completely different iPad, which certainly has its pros and cons. On one hand, you're getting a new (or potentially refurbished, actually) iPad in around "one week," but on the other, you'll be waving goodbye to every morsel of personal data on the device that you send in -- unless you backup beforehand, of course. Here's Apple's take on answering "will the data on my iPad be preserved?" "No. You will receive a replacement iPad that will not contain any of your personal data. Before you submit your iPad for service, it is important to sync your iPad with iTunes to back up your contacts, calendars, email account settings, bookmarks, apps, etc. Apple is not responsible for the loss of information when servicing your iPad." Lovely, don'tcha think? Head on past the break for the full text. [Thanks, David]
iPad mute switch magicked into a 'screen rotation lock' overnight, a flurry of other tidbits emerge
Apple's pushing out a few more scraps of info about the iPad in conjunction with the launch of pre-orders. One of the quirkier details is that what was previously known as the mute switch on the iPad -- similar to the one on the iPhone -- is now known as the "screen rotation lock" on Apple's website. We suppose it makes more sense for this sort of device, both due to the "hold it any way you feel like" marketing push, and since it's less likely to start ringing in the middle of a Remember Me screening than your iPhone is. In other news, it's been confirmed that iBooks will be able to sync free (non-DRM'd) ePub titles in from iTunes, which is good news for people who want to use an existing ePub stash of theirs with Apple's fancy page-flipping interface. Also on the books front, it was clarified today that the iPad can indeed use VoiceOver screen-reading for reading pages of books out loud -- we knew the screen reading tech was on the iPad, but now it sounds as if it will be more directly integrated into iBooks. Apple also clarified today that folks who sign up for the 250MB iPad data plan will receive pop-up alerts when they're running short on data, similar to battery warnings, at the 20 percent, 10 percent and zero marks. There's an account management pane that lets you sign up for or cancel service, add another 250MB, or swap to an unlimited plan. But wait, there's more! Apple's also confirming a few more iPhone OS 3.2 features, like the addition of Google's "Terrain" view in maps and a slightly revamped iPod app UI. 3.2 also brings some nice video tweaks like support for additional formats (AVI and MJPEG) and native uploads to Facebook -- further boosting the iPad's external camera friendliness.
iPad orders start at 8:30AM tomorrow morning
We knew iPad pre-orders were starting tomorrow, but now we know exactly when all you lovable crazies have to stumble out of bed and transmit your credit card numbers to Steve's brain: 8:30AM ET, or 5:30AM on the West Coast. We generally recommend a bed shaker alarm clock, but hey, let's not pretend we haven't all turned a few long nights into tomorrow with our old friends Jackie D and Mistakes. See you on the other side, chochachos.
Barnes & Noble promises B&N eReader app for iPad near launch
Need a bit more evidence that the e-book download business is a whole lot different than the music download business? Then look no further than Barnes & Noble, which has just announced that it plans to make its B&N eReader app available for the Apple iPad "around the time" of the device's launch. Details are otherwise a bit light, but the app will be free, and is apparently "designed specifically" for the iPad, giving you access to all of the books, magazines and newspapers available in Barnes & Noble's eBookstore. Could a Kindle app be far behind?
iPad launches on April 3rd, pre-orders begin March 12th
Word from Apple is out -- so get your credit cards ready. The iPad will be launching on Saturday April 3rd (and on the shelves, er... display tables at Apple retail stores), but you'll be able to plunk down cold, hard cash for it in just a week. Pre-orders will begin on March 12th for the US version (non-3G) for that April street date, with the 3G version coming in late April along with iPads for eager buyers in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK. Says our man Steve Jobs: "We're excited for customers to get their hands on this magical and revolutionary product and connect with their apps and content in a more intimate, intuitive and fun way than ever before." Remember, it's magic. US pricing will be as follows (just in case you need to figure out how many piggy banks to smash): 16GB WiFi only -- $499 32GB WiFi only -- $599 64GB WiFi only -- $699 16GB WiFi + 3G -- $629 32GB WiFi + 3G -- $729 64GB WiFi + 3G -- $829 Need more info? Full PR after the break!
Murdoch confirms WSJ coming to iPad, device kept 'under padlock and key'
It only came at the tail end of an announcement of a new New York metro section for The Wall Street Journal, but Rupert Murdoch has finally confirmed that the paper will indeed be heading to the iPad. The really interesting bit, however, is that not only is the company now being allowed to work on an iPad, but that Murdoch says it's kept "under padlock and key," and that "the key is turned by Apple every night" -- a bit of hyperbole, maybe, but then again, maybe not. In other newspapers-going-digital news, Murdoch also said that the WSJ would be heading to half a dozen or more other devices within a year, although he didn't name any specific devices.
AT&T CEO: iPad will be mostly used on WiFi, won't drive many new 3G subscriptions
We all know by now that AT&T has secured the rights to furnish US iPad owners with 3G connectivity, but apparently the market desire for that service won't be quite as big as we might have expected. That comes straight from Randall Stephenson himself, AT&T CEO and eternal believer in the power of i-branded devices, so it may have some legitimacy to it. Surely Randall's dearest wish would be to announce his network is about to be overwhelmed by new subscribers, and the rather cooler news has already caused a small dint in AT&T's stock price. Then again, this is hardly shocking news given that 3G on the iPad can be had on a month-by-month basis without contract, and in truth any subscriptions related to it would have to be achieved by AT&T's own ingenuity -- which, judging by its CEO's comments, won't be suffering any undue exertions any time soon. Not only that, Randall's also taken the opportunity to advise us that higher data rates are likely for intensive users of unlimited 3G data plans -- whether on the iPad or on smartphones. Way to endear yourself to the masses, dude.
Keepin' it real fake, part CCLVII: iPad meets Windows 7, sparks fly
It would seem like we've recalled our editor from Shenzhen a little prematurely. The land of Yao has gone and answered all the iPad's critics in resounding style: TESO's 10-inch clone tablet features a full-blown Windows 7 install (check), 1024x600 capacitive touchscreen display (check), HDMI output (check), a 1.66GHz Atom N450 (vroom vroom!), 1GB of DDR2 RAM, GPS, 3G, and a 3,000mAh battery. Yep, it's a netbook sans the keyboard, and it might weigh 1.2kg while stretching to a portly 2cm thickness, but are you really gonna let a few well-rounded edges get in the way of experiencing a grown-up desktop OS on that tablet you so desperately need? Couple more pics await after the break. Update: 9to5Mac has alerted us to the fact that this clone seems to be sporting the same front plate as the one purported to belong to the iPad in the days before its release. Good to know all the engineering that went into inflating the iPhone's bezel up to 10 inches didn't go to waste.
Dell Mini 5 to be the vanguard of 'a family of tablets'
Well isn't this good to know. The Mini 5 isn't even coming out for at least another month, yet already we're hearing Dell has big plans for what's to follow. Wired has the dish straight from Neeraj Choubey, GM of Dell's tablet division, that there will be "a family of tablets" which will "scale up to a variety of sizes." It appears there will be a common feature set throughout the forthcoming portfolio, so it's likely going to be Android all the way, while Choubey also shared his company's intention to bundle "inexpensive data plans" with the new devices -- indicating a belief that carriers will accede to such ambitious ideas. And speaking of network operators, in a separate interview with Laptop, the loquacious gentleman has confirmed that Dell's working with AT&T on bringing the Mini 5 to the masses. Good to know, indeed -- now how about a release date?
Survey finds initial iPad demand to be greater than initial iPhone demand
So there's no question that the iPad has generated plenty of interest and debate, but the big question remaining is how that will translate into actual sales. According to a new RBC / ChangeWave survey, however, it seems that the iPad is at least on track to do slightly better than the iPhone did, at least initially... maybe. To be a bit more specific, the survey found that of the 3,200 respondents, 13% were either somewhat likely or very likely to buy an iPad, compared to 9% who said the same thing about the iPhone way back in April, 2007. Of course, that says little about the potential long-term success of the iPad, and there's also the small issue of the iPhone already existing, which no doubt factors considerably into anyone's potential iPad purchase. Not surprisingly, RBC also says that the iPad relatively low price is a significant factor, and adds that only 8% of respondents were unwilling to pay Apple's prices for the iPad, compared to hefty 28% that said the initial iPhone prices were out of the question for them.
CBS promises to sell some TV shows on iTunes for 99 cents
We'd already heard that Apple hoped to bring at least some TV shows down to the 99-cent mark on iTunes in time for the iPad launch, and it looks like CBS is now the first to officially come on board. While a final deal apparently isn't done just yet, CBS CEO Leslie Moonves has flatly told the Financial Times that there "are certain shows that will be sold on Apple for 99 cents" -- not exactly much wiggle room there. Other networks aren't speaking on the record just yet, but the Financial Times has previously reported that some have already agreed to similar terms, and are expected to start selling shows at the lower price -- possibly coinciding with the iPad launch. Update: Peter Kafka at All Things Digital has some more info on this -- sources tell him Moonves was speaking off the cuff, and while CBS is open to a deal with Apple, there's nothing in place quite yet. Unfortunately, no one's going on the record here, so the situation remains hazy -- we'll just have to wait and see what happens.
Wired's tablet app goes on show: developed on AIR, heading to the iPad (video)
Mmm, digital magazines. They are the little bites of paid-for content that all the publishers believe we should be deeply enthralled with. Hoping to show us why exactly it is that we should all care (and pay) for prepackaged digital content is Wired's latest and most comprehensive demo of its tablet app on an unspecified 16:9 device. Setting aside hopefuls like the Joojoo and Adam for a moment, it is clear that this is ultimately intended for Apple's iPad -- the device that stands by far the biggest chance of making the digimag concept a commercial success. Interesting choice of development partner, then, as Condé Nast has opted to use Adobe's AIR platform for the underlying mechanics. Adobe promises its Packager for iPhone, part of CS5, will allow devs to easily port AIR apps to run natively on the iPad, but until Apple gives its official assent to the final code, nothing is guaranteed -- and Packager hasn't even officially shipped yet. As far as the app goes, it'll come with Twitter and Facebook integration, and navigation is geared toward the touching and swiping model so prevalent today. See it on video after the break.
Apple said to be using FairPlay DRM for iBookstore
Well, it looks like anyone hoping that books on Apple's iBookstore would be as DRM-free as music is on iTunes may be in for a bit of disappointment, as the Los Angeles Times is now reporting that Apple will be making its own FairPlay digital rights management available to any book publishers that wish to use it. Of course, that shouldn't come as a huge surprise considering that Apple still uses FairPlay for movies and TV shows sold on iTunes -- not to mention apps -- and it even still technically supports it for music as well, although it's pretty safe to assume Apple won't be going back down that road anytime soon. For its part, Apple is unsurprisingly staying mum on the matter, but March is fast approaching, so we should know for sure soon enough.
Bill Gates thinks the iPad needs a keyboard, Disney CEO loves it as it is
Here, finally, is one point on which the two giants of computing, Steve Jobs and Bill Gates, completely disagree on. Steve says netbooks are better at nothing, whereas Bill's view is the polar opposite: "You know, I'm a big believer in touch and digital reading, but I still think that some mixture of voice, the pen and a real keyboard - in other words a netbook - will be the mainstream on that." Unimpressed by the iPad, Bill goes on to say that he considers it a "nice reader," but not something that made him wish Microsoft had done it first. Don't tell that to Disney CEO Robert Iger though, who brings out the dreaded "game changer" tag when describing the potential he sees in the iPad for the creation of "essentially new forms of content." Lest we forget, Steve Jobs also sits on the Disney board, so this could be just a friendly tip of the hat by Iger. Either way, we're curious to see what new content Disney might scratch up, as well as to find out who's right in this newfound binary question: keyboard-equipped netbooks or longevous, ultrathin tablets -- what say you?
Analyst: Apple to be 'nimble' on iPad pricing, athletic on pommel horse
Apple's $499 starting iPad price tag is already lower than many people -- and a few competitors -- expected, but apparently Steve and company have left themselves a little wiggle room: Credit Suisse analyst Bill Shope says that Apple told him it'll remain "nimble" when it comes to iPad pricing, suggesting that the price could drop if sales don't meet targets. That's not a hugely surprising thing to say, considering Apple's trying to be the first to achieve real success with a 'tweener device and strong pressure from netbooks, laptops, and smartphones threatens to collapse the space entirely, but a lot of people are taking it to mean some kind of drop is a done deal -- particularly since Apple cut the price of the first-gen iPhone by $200 just a few months after it launched and saw already-solid sales triple. We're honestly not so sure, though: Apple always tells investors that it's confident in how its products are priced but responsive to market changes, and it's not like a smaller price cut boosted the Apple TV into hit product territory. We'll see what happens after the iPad actually goes on sale -- we doubt we'll see any changes for another few months at least.
Hutchison Austria to offer discounted iPad with 2-year contract for i-Mo 3G modem
Coveting an iPad, but not willing to pay full price? If you happen to live in Austria and don't mind committing to a two-year data contract, Hutchison's got you covered. The carrier's offering a 333 Euro (approximately US $455) discount if you sign up for a 29.90 Euro, 5GB monthly data contract. Sounds great, but frankly we still don't know how much it's gonna cost outside of the US -- the foreign sites still list American prices, as far as we can tell. The other catch is that instead of offering the integrated 3G version, you're getting a Huawei i-Mo 3G modem to create a personal WiFi cloud with the iPad. Elegant? Not really, but it's still quite the deal (short-term, at any rate). No indication when Apple's device will hit Austria, but we gotta imagine they wouldn't set up such an offer without a short-term plan.
Major textbook pubs partner with ScrollMotion for iPad development
Putting traditional print publication on an iPhone screen is old hat for ScrollMotion, and now it's taking that know-how to a larger screen. The Wall Street Journal is reporting that Kaplan, Pearson Education, Houghton Mifflin Harcourt K-12, and the educational sector of McGraw-Hill have all made deals with the company to develop textbook apps and test-prep / study guide apps for the Apple iPad. No other details are given and we unfortunately lack any timeline. It certainly makes the machine more classroom-viable, but we'll hold judgment until we see what actually comes of this partnership -- your move, Kindle.
Stephen Colbert has an iPad... (video)
...and he took it to the 52nd Annual Grammys. Nice product placement, Apple. Video of the whole thing after the break. Say, what kind of pocket did that come out of?
Entelligence: Lessons from the iPad launch
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. It was quite the week for Apple, first with its best-ever earnings and then the launch of the iPad. While Apple didn't create this category of device, it did answer the fundamental question of why this form factor needs to exist. The meta lesson is that the story told is as important as the hardware, software and services being sold -- and while everyone may not be convinced, I do think Apple will win over the majority of a skeptical audience with high expectations. But there's also four important lessons that Apple taught the market this week, as it enters a space that's been mostly a failure. 1. Define what your product does. The first thing Apple did was answer that question immediately and then define what the product needed to do. Apple explained what capabilities need to be in the this class of device and then went on to show how each of those features not only worked but were optimized for the iPad. That's something we've seen lacking in this category to date. 2. Leverage what you've done before. I believe the iPad is likely to do well with consumers as it leverages Apple's previous successes with the iPod and the iPhone. At the base level, that's compatibility and synchronization with iTunes as well as backward compatibility with existing applications. That's important -- as a user I can use my existing content library and my application collection. It also means that iPad has 140,000-plus applications at launch. But it's more than that. Apple is not only leveraging its ecosystem of devices and software, it's leveraging the lessons it spent a decade teaching consumers. Apple taught its market about MP3 players, digital music, smartphones, capacitive multitouch screens and mobile apps. It can now go directly to selling the form factor, as well as new features such as productivity and e-books.
Nokia, Nintendo, Netflix and E-Ink respond to the iPad
We're sure just about every company on the map has an opinion on Apple's new device, but a few big wigs have taken time out of their busy schedules to weigh in on the device. These are their stories. Nokia's Mark Squires, Head of Social Media, was mainly confused by Apple's statement that it's the biggest mobile device manufacturer, surpassing Nokia in combined revenue on media players, phones and laptops. Mark argues that the accepted definition for "mobile devices" excludes laptops, and goes on to mention the undisputed fact that Nokia's still number one when it comes to number of devices sold. Netflix CEO Reed Hastings, meanwhile, says that mobile devices aren't a priority for his company yet. They're fighting the good fight of the large screen, and once they feel comfortable in their various efforts there, then they'll move on to small screens. Netflix hasn't done or submitted an iPhone application, but Hastings did mention that he was optimistic that if Netflix did get into the game, the app would be approved for the App Store, and that it would run on both the iPhone and iPad. Satura Iwata, president and CEO of Nintendo, took a much more directly critical approach to the device, calling it a "bigger iPod Touch," and that Apple delivered "no surprises." In the same interview he expressed skepticism as to the value of bringing a high definition Wii on the market, as well as expressing doubts about 3D glasses-based gaming. Iwata is clearly a tough man to please. Perhaps most threatened by the iPad is Russ Wilcox, CEO of E-Ink. He says dedicated e-readers will outsell iPads due to "simple economics," and that the iPad is "great entertainment device," but it's "not the world's best reading device." His criticisms, mostly in juxtaposition to Kindle-style devices, abound, including price, weight, backlight and so on. He's right on the money about the shortfalls of a straightforward comparison, but we wonder if consumers will feel the same? Nothing too salacious, unfortunately, and most of the points raised are pretty spot-on -- though we do wish Reed Hastings would rethink his priorities just a smidgen and get Netflix onto mobile devices sooner than later. We're needy like that.
