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Switched On: Tabula rasa
Each week Ross Rubin contributes Switched On, a column about consumer technology. When Apple introduced the iPod in 2001 -- some 250 million units ago, as Steve Jobs noted -- it began with a laser-like focus on digital music. Swap out a hard drive and FireWire port for a cassette collection, and the product was clearly the reinvention of the Walkman. The first Switched On in 2004 pondered the iPod photo as a stepping stone to video. And by 2007, the iPhone and iPod touch had become capable of playing a broad array of content and would soon be able to extend their capabilities dramatically via apps. Nonetheless, while the iPhone and iPod touch were nearly as close cousins as the 3G and non-3G flavors of the iPad, they were each rooted firmly in the existing categories of smartphones and MP3 players and positioned against products in that space. Despite its limited app support, nobody thinks of the Zune HD as a handheld tablet; it's a digital media player that competes against the iPod touch.
Apple excises the false Flash in its iPad promo video
It's not every day we get a nice, humble confession of fault from Apple, but it looks like the marketing department has seen the light on those overly optimistic web browsing mockups depicting Flash in "action" on the new Flash-free tablet device. Now the iPad promo video has been reworked to flaunt what we're coming to know as the Blue Lego Block of Ambiguity™ in sections of sites that would traditionally be populated by highly stimulating Adobe Flash-based content. It's not pretty, and it solves none of the other issues at hand with Apple's continued avoidance of Flash on its iPhone OS, but at least it's true.
Macmillan books gone from Amazon.com, Steve Jobs grins wryly from his throne of golden iPads
We hate to iPad-ify the news so bluntly (matching lower back tattoos aside), but the timing of this one is uncanny. Mere days after Apple's announcement of a deal with Macmillan for its new iBooks store, and right after a shakycam video of Steve Jobs predicting some publishers would be pulling books from the Kindle due to a lack of satisfaction with Amazon's prices, Macmillan's books have mysteriously disappeared from Amazon.com. Even the paper ones, like the new Wheel Of Time book, pictured to the right. You can of course buy books from the other retailers that Amazon's systems support (along with Amazon.co.uk and Amazon.ca), but there's no getting a Macmillan publication straight from Amazon.com. Without a peep about the issue from Amazon or Macmillan, it's easy to see this as some sort of wild glitch -- after all, what could possibly cause such a rift between these two companies to end sales of all Macmillan books, instead of just the e-books for Kindle? Hopefully we find out soon, before our heads implode conspiratorially.
Adobe employee ups passive aggressive stance on iPad while Apple promo forgets its limits
Man, Adobe and its kin are not letting up here. In addition to the company releasing a terse, carefully worded response to the Apple iPad's apparent lack of Flash, the Flash Blog took a much more truculent approach. Exhibit A: a post entitled "The iPad provides the ultimate browsing experience?" followed by several mockups of sites laden with the infamous Blue Lego Block of Ambiguity™. Adding to the conversation in the comments, Adobe employee / platform evangelist Lee Brimelow accuses Apple of not wanting the Flash player to succeed, and that the company's tried to work with Cupertino since the iPhone. " They don't want you to go to Hulu or play Flash games because they worry that you won't buy their apps," he says. Frankly, we wouldn't be surprised if that's the case, and while we understand Adobe's frustration, this probably isn't gonna help relations between the two tech firms. Hey Adobe, trust us, we feel your pain -- we really want Hulu on the iPad, too. In other, more amusing news, it seems Apple's official iPad promo has slipped up a bit in showing off what the tablet can really do. Namely, one clip of the New York Times and an article on 31 places to go in 2010. Here it clearly shows a Flash-based module up top, inaccessible without the plugin. We're not thinking this is a sign of things to come -- if anything, it's probably just a mistake by the producers. Don't get your hopes up, folks. Update: Clarified relation of The Flash Blog to Adobe.
Apple iPad: The definitive guide (so far)
By now you've probably read more on Apple's iPad then you ever dreamed possible. In the last few days we've covered a lot of angles on the tablet and compiled a lot of data. Still, we felt that we hadn't given you clear hands-on impressions and collected the myriad details about the device in one, easy-to-reach place. So we've decided to bundle all of that info into a single feature, joining our first-hand encounters with the iPad together with all of the data and details you should be aware of -- including specs, plans, release schedules, pics, and video. So read on for everything we know (so far) about Cupertino's first tablet! %Gallery-84060%
Steve Jobs compares iPad battery life to Kindle's: 'You're not going to read for 10 hours' (video)
Hey, remember back when Steve Jobs said "people don't read anymore" when discussing why the Kindle would be a failure? Heh, funny story: turns out Apple just released a device called the iPad and, at its unveiling, spent an awful lot of time showing off what a great reader it is. However, when comparing it to Kindle (as we did here) you have to think about that battery life figure: 10 hours vs. seven days. When Walt Mossberg caught Jobs after the unveiling for a little gonzo-style interview he asked about this, and Jobs said "you're not going to read for 10 hours...you just end up pluggin' it in." So, Steve now concedes that people do read, but apparently they don't do it for long without coming close to a power receptacle. When asked about price differentials between books on the devices, rumored to be as much as $5 more than on Kindle, Jobs somewhat reluctantly states that "publishers are actually withholding books from Amazon because they're not happy," and that "the prices will be the same" -- but doesn't indicate whether Amazon's prices will be going up or that rumored $14.99 price point is going down. It's all in the video after the break, including plenty of face time with Walt.
Apple iPad launch day roundup: everything you need to know
The long rumored (and we mean long rumored) Apple tablet has finally arrived. Is the iPad as "magical" as the company hopes? Perhaps not, but there is a lot to this story beyond the obvious: A4 chip? Micro SIM? What's the deal with Flash? Since we know you're looking for the straight dope on the big reveal, and since this is what Engadget does best, we've thoughtfully compiled the last twenty-four hours worth of coverage in something we like to call a "list." Now sit back, put your feet up, and take it all in. The liveblog Live from the Apple 'latest creation' event Impressions / hands-on coverage Apple iPad first hands-on! (update: video!) Apple's iPad keyboard dock, case and other accessories get the hands-on treatment Editorial: Engadget on the Apple iPad Product announcements The Apple iPad: starting at $499 Apple reveals iBookstore and app for the iPad Apple announces iWork for iPad Apple iPad 3G service plans on AT&T, $30 for unlimited data iPad has optional keyboard dock, camera connection kit and Apple-designed case Apple iPad event video now online In-depth / details iPad powered by custom 1GHz Apple A4 chip Apple's iPad keeping Adobe Flash away from your couch iPad can run all iPhone apps unmodified, new iPhone SDK out today lets developers tweak apps for iPad use iPad vs. iPhone... fight! iPad vs. iPhone: what does 3G cost you? Apple iPad tech specs: rumor vs. reality scorecard iPad or Kindle: will our wallets decide? iPhone SDK calls out nonexistent iPad cam, confirms split views and popovers are iPad-specific Apple iPad's 'Micro SIM' explained Apple iPad's user interface in pictures iPad won't handle GSM voice calls -- or will it? Apple's A4 is an ARM-based system-on-a-chip a la Tegra 2? iPad iBooks will be US only at launch?
Apple's A4 chip is ARM Cortex A9 with an ARM Mali GPU?
For some of us, amid all the hubbub about revolutions and whatnot yesterday, the most significant announcement on hand was Apple's supposedly custom A4 CPU. Alas, in the cold and brutal light of the morning after, we're hearing that it is in fact a system-on-a-chip driven by a Cortex-A9 MPCore CPU "identical" to the one found inside NVIDIA's Tegra 2, while besting the iPhone 3GS significantly with its 1GHz speed and multicore architecture. The A4 is composed of that Cortex barnburner, an integrated memory controller, and the Mali GPU, making it an all ARM affair -- though we still don't know how much Apple and PA Semi did in terms of arranging and integrating those components within the silicon. While still not 100 percent confirmed, it would seem there were no revolutions on the iPad's processing front -- just a rebranded bit of well engineered hardware.
Editorial: Engadget on the Apple iPad
As you can probably imagine, Engadget HQ has been boiling over with heated discussion of Apple's new iPad today. Love it or hate it (and a lot of you seem to hate it), it's hard not to see it as a pretty bold statement of what Apple thinks general-purpose computing should look like in the future: a giant iPhone. As you can imagine, that's a provocative vision, and it's simply not possible to try and condense the opinions of the staff into one Grand Unified Theory of the iPad -- so we're going to do what we did for the Kindle DX and the Droid, and let everyone speak for themselves. Let's kick it off with the three people who've actually seen and used this thing: Josh, Ross, and Joystiq's Chris Grant.
Apple iPad's user interface in pictures
The Apple iPad won't be out for another 60 long days for us mere mortals, so we've got our hands on its SDK -- it's the next best thing for now, as you can see in the gallery of screenshots below. Strangely, the emulator's bezel is a tad thinner than the real thing, but what's more bizarre is how we've managed to pull up a camera and phone call UI element. Have a look yourself. %Gallery-84117%
Apple iPad's 'Micro SIM' explained
While the news of Apple's iPad having 3G wasn't exactly a surprise, the move to a new format for the SIM certainly was. The SIM -- that tiny card that holds your contact info and account information that you find in your GSM handset -- is a 15 x 25mm plastic card whereas the new Micro SIM (also known as a 3FF SIM) is a diminutive 12 x 15mm, about 52% smaller. Needless to say, it's not physically compatible with your current phone. This card was developed by the ETSI (European Telecommunications Standards Institute) to offer things like more storage space on-chip for provider applications, increased control and security functions -- over what, we don't know -- and the new smaller form factor allows it to fit in tiny devices. Frankly, we wouldn't call the iPad "tiny" and we have absolutely no clue what justification Apple had to switch to it other than a desire to be different -- this is the company that pioneered Mini DisplayPort, after all -- but the long and the short of it is that you're going to have a hard time finding a carrier offering Micro SIMs in the short term since the GSMA doesn't appear to be actively spearheading a mass conversion. In fact, from AT&T's perspective, this is better than a software lock in some ways -- you're not going to be able to download a hack that gets you on another network, so you're totally at the mercy of your carrier at choice for providing a compatible card. Intentionally evil? Perhaps not -- all standards have to start somewhere -- but it's an awful pain in the ass. Update: T-Mobile (in a partnership with Lok8u GPS devices) announced they were bringing the 3FF SIM to US shores back on January 6th of this year. See the source link for more info. [Thanks, Brian]
Apple iPad event video now online
Sure, you lived through every harrowing moment live with your friends from Engadget, but if you're dying for that direct dose of RDF, the video from Apple's iPad event is now live and streaming away. You know what would be perfect for watching this? A giant iPod touch. Think about it. [Thanks to everyone who sent this in]
iPhone SDK calls out nonexistent iPad cam, confirms split views and popovers are iPad-specific
iPhone owners holding out hope that OS 3.2 would bring some of these fancy new iPad spoils to their devices might be in for a disappointment, because two of the big ones -- split view and popovers -- are both referred to in Apple's updated human interface guidelines as "iPad-only." Realistically, this shouldn't come as a surprise; both of these UI elements were built to shine on larger displays, and it's hard to say how you could make either one of them work on HVGA -- but it's important for devs to note that heavily investing in these are definitely going to make it difficult to make their apps compatible across all iPhone OS-powered devices. Considering that iPhones will almost certainly continue to dominate iPads for sales volume, we know how we'd be developing. In other news, running the updated iPhone simulator in iPad mode gives you the option to take photos, which doesn't make a heck of a lot of sense considering that it doesn't have a camera. There are plenty of plausible explanations for the muck-up, but our guess is that Apple's left the vestigial capability on-board since the framework's already in place for the iPhone and there could very well be iPads down the road that have a cam (or two). Follow the break for a shot of the iPad's Address Book imploring you to take a photo -- and savor it, since it's probably the closest you'll actually get to snapping a shot on the device any time soon. [Thanks, iPhone Dev and Eric]
iPad or Kindle: will our wallets decide?
In quite a few ways, Apple's iPad and iBooks announcement today was a shot across the bow of Amazon's Kindle. Sure, Apple played nice, even saying that Amazon has done a "great job of pioneering" the e-book space, but you can't help but think that Apple thinks of itself as the evolution of the Kindle, not mere competition. Steve Jobs says that Apple is going to "stand on their shoulders," and that doesn't sound quite as benign as perhaps he meant it. So, how do the devices stack up, specifically as book consuming devices? Well, for starters, one of these things costs a whole lot more than the other... let's break it down after the break.
Apple iPad tech specs: rumor vs. reality scorecard
Remember that history of Apple tablet rumors we concocted for you just the other day? Well, we're here to take score now, folks. As you can see from the handy (and magical) chart below, Taiwan Economic News came pretty close to nailing the iPad's specs back September: built-in HSDPA, custom P.A. Semi system on a chip (with the fancy new name Apple A4), 9.6-inch size, February unveiling, and hey -- they were pretty close on that $799 - $999 pricing too. And while iLounge was wrong about some things, they certainly hit this one out of the park: "It's a big iPhone, but it's not a big iPhone." We're going to let you dig into the chart here for yourselves to see who got what right -- and who was terribly, terribly wrong. Here are just a few of the no-shows today, however -- no camera, no multitasking, no phone, no Verizon, no iPhone OS 4.0, and no Flash anywhere to be seen. There were also no MacBook Pro spec bumps in sight, and no iLife to be found. Well, let's just try to be happy with what we did get, okay? The chart is after the break.
Apple iPad first hands-on! (update: video!)
Here it is folks, the Apple iPad. The screen is gorgeous, tilting is responsive, and the thing is super thin. Still, if you've used the iPhone before -- and you can see the two devices side-by-side here -- there's not a lot of surprises here so far. Here are some initial thoughts on the iPad: It's not light. It feels pretty weighty in your hand. The screen is stunning, and it's 1024 x 768. Feels just like a huge iPhone in your hands. The speed of the CPU is something to be marveled at. It is blazingly fast from what we can tell. Webpages loaded up super fast, and scrolling was without a hiccup. Moving into and out of apps was a breeze. Everything flew. There's no multitasking at all. It's a real disappointment. All this power and very little you can do with it at once. No multitasking means no streaming Pandora when you're working in Pages... you can figure it out. It's a real setback for this device. The ebook implementation is about as close as you can get to reading without a stack of bound paper in your hand. The visual stuff really helps flesh out the experience. It may be just for show, but it counts here. No camera. None, nada. Zip. No video conferencing here folks. Hell, it doesn't have an SMS app! It's running iPhone OS 3.2. The keyboard is good, not great. Not quite as responsive as it looked in the demos. No Flash confirmed. So Hulu is out for you, folks! Update: We've got video, head after the break to check it out! %Gallery-84055% %Gallery-84092%
iPad vs. iPhone: what does 3G cost you?
With the announcement that the iPad would continue Apple's often-rocky relationship with AT&T to serve up wide-area data, we wanted to know: exactly what does an iPad cost you over the course of a couple years? Granted, the iPad doesn't support voice calling -- nor does it require a contract, unlike the iPhone -- but for anyone who uses an iPhone primarily for browsing and gaming, this could make for a serviceable alternative that saves money over the long term. Follow the break for the full rundown.
iPad vs. iPhone... fight!
At last, the moment you've all been waiting for! Two minimalistic slate-style devices, together at last. Check out our full hands-on for the rest of this holy war.
iPad has optional keyboard dock, camera connection kit and Apple-designed case
This whole time we've been wondering how we'll really get any typing done on Apple's new iPad, and at last we have the answer: an optional keyboard dock! No word on price yet, or whether this will be available at launch -- we'd say "eat your heart out, netbooks" but we won't, because they shouldn't. In even better news, however, the device will also work with standard Bluetooth keyboards like Apple's own wireless QWERTY slabs. Additionally, Apple will be selling a "camera connection kit" to allow you to plug your camera in over USB or use an SD card to import pictures. Finally, there's an Apple-built case for the device that protects the screen, but also doubles as a stand in two different orientations. Not enough for you? We've got hands-on right here. %Gallery-84046% %Gallery-84062%
The Apple iPad: starting at $499
After nearly a decade of rumors and speculation, Apple's finally unveiled the iPad. It's a half-inch thick and weighs just 1.5 pounds, with a 9.7-inch capacitive touchscreen IPS LCD display, and it's running a custom 1GHz Apple "A4" chip developed by the P.A. Semi team, with a 10-hour battery life and a month of standby. It'll come in 16, 32, and 64GB sizes, and it's got the expected connectivity: very little. There's a 30-pin Dock connector, a speaker, a microphone, Bluetooth, 802.11n WiFi and optional 3G, as well as an accelerometer and a compass. There's also a keyboard dock, which connects underneath in the portrait orientation, support for up to 1024x768 VGA out and 480p composite out through new dock adapter cables, and a camera attachment kit that lets you import photos from your camera over USB or directly through an SD reader. The device is managed by iTunes, just like the iPhone -- you sync everything over to your Mac. As expected, it can run iPhone apps -- either pixel-for-pixel in a window, or pixel-doubled fullscreen -- but developers can also target the new screen size using the updated iPhone OS SDK, which is available today. The 3G version runs on AT&T and comes with new data plans: 250MB for $14.99 and an unlimited plan for $29.99 a month contract-free. Activations are handled on the iPad, so you can activate and cancel whenever you want. Every iPad is unlocked and comes with a GSM "micro-SIM," so you can use it abroad, but there aren't any international deals in place right now -- Steve says they'll be back "this summer" with news on that front. It starts at $499 for 16GB, 32GB for $599, and $699 64GB. Adding 3G costs a $130 per model, so the most expensive model (64GB / 3G) is $829. The WiFi-only model will ship in 60 days, and the 3G models will come in 90. Hey, check out our first hands-on right here, and here's all our additional coverage: Live from the Apple 'latest creation' event iPad powered by custom 1GHz Apple A4 chip iPad can run all iPhone apps unmodified, new iPhone SDK out today lets developers tweak apps for iPad use Apple's iPad keeping Adobe Flash away from your couch Apple reveals iBookstore and app for the iPad Apple announces iWork for iPad Apple iPad 3G service plans on AT&T, $30 for unlimited data iPad has optional keyboard dock, camera connection kit and Apple-designed case iPad vs. iPhone... fight! Apple iPad first hands-on! iPad vs. iPhone: what does 3G cost you? %Gallery-84060% %Gallery-84025% %Gallery-84062%
