bobby kotick
Latest
CoD goes to China with 'Call of Duty Online,' from Activision and Tencent
Activision, partnering with Chinese game company Tencent, is launching a free-to-play Call of Duty shooter in the Chinese market, the companies revealed this morning. "Call of Duty Online" is the name, but beyond that little is known – the image above is from the game's teaser site, and the site contains no other information (unless you're into reading legalese, that is).That said, after two years of hearing about such a game, we've got some ideas of what it might be. For instance, Activision CEO Bobby Kotick said back in 2010 that Activision had "dedicated teams in these new markets creating content for the audiences that, to date, have only been satisfied by Blizzard games." Kotick said that the new CoD game would leverage CoD's "fantasy of being a soldier," which he said is a shared global sentiment, regardless of cultural differences. Today's news also makes those Activision URL registrations a lot more logical, eh?Tencent apparently has the "exclusive license" to run Call of Duty Online in China, and Activision CEO Bobby Kotick is "very excited" about the game's prospects.Update: A press release about the game says it "will capitalize on the rich multiplayer experience that the Call of Duty franchise is known for," and that it will also implement, "a new gaming model designed specifically for the Chinese market." Said model sounds like the game's free-to-play microtransaction system. "Using an in-game store, players can enhance their weapons, gear, and perks built specifically for the Chinese market," the release reads. Apparently the game is more than just online play, with "an original story told through a series of Special Operations missions based on the Call of Duty: Modern Warfare universe."
Activision hires ex-Microsoft CFO Dennis Durkin
Dennis Durkin may not be a name you recognize, but for 12 years he's worked in the belly of the beast that is Microsoft as corporate VP, COO and CFO of the company's Interactive Entertainment Business. The last few years he's worked specifically in the games division. Today, Activision has snatched Durkin up, Microsoft has announced. Mitchell Koch, currently Microsoft's VP of worldwide sales and marketing, will succeed Durkin effective March 19.Dennis Durkin will report directly to Activision CEO Bobby Kotick as the company's chief financial officer, overseeing all finances for the publisher. Thomas Tippl has served as interim CFO since 2010, when he was bumped up to COO.
Bobby Kotick joins Coca-Cola board, will advise on digital media
Shortly after appearing in a cameo for Moneyball, Activision Blizzard CEO has picked up another choice role: He's joined The Coca Cola Company's board of directors. Kotick will help oversee the classic sugar water giant, and advise the company on its entries into digital media. Kotick also serves on a few educational institution boards, the board of directors at the Los Angeles County Museum of Art, and as the founder of the Call of Duty Endowment, Activision's nonprofit arm, built to support US armed forces veterans and their families. Kotick also served on Yahoo!'s board of directors previously.In completely unrelated news, Coca Cola also announced an "online pass" for its sodas going forward: You'll get all the water and carbonation of your soda with the initial purchase, but the actual syrup flavoring will require an extra charge. Ice will require a complete subscription.
Kotick: New Call of Duty planned for 2012, Diablo 3 still launching this year [Update: Diablo 3 in Q2!]
As far as the first part of that headline goes, yeah, we know -- truly gasp-worthy. Activision head honcho Bobby Kotick revealed plans for a new Call of Duty in the company's quarterly financial report, and that Activision is aiming to grow the Call of Duty Elite service year. Activision is "hard at work on Elite 2.0 with several features to be included in the next Call of Duty release," Activision Publishing CEO Eric Hirshberg added.Kotick also reiterated that Diablo 3 would launch this year -- though we're assuming it won't make its previous "early 2012" date, unless Activision's idea of early in the year is within the first six months. Diablo 3 has undergone a substantial beta run, and it's still underway."Our extraordinary employees around the world are focused on making 2012 another great year for our audience and stakeholders," Kotick said. "Blizzard Entertainment plans to have multiple highly-anticipated titles to release, including Diablo 3, and Activision Publishing expects to release a new Call of Duty game. In addition, Activision Publishing expects to continue to grow Call of Duty Elite and launch Skylanders Giants."Update: A slide in Activision's presentation (seen above) shows the company is aiming for a Q2 launch for Diablo 3.
'Little risk of failure': Analysts predict SWTOR will turn a healthy profit
Worried that Bobby Kotick has the right of things and that Star Wars: The Old Republic won't make bank for Electronic Arts? Market analyst Michael Pachter disagrees, saying that he not only predicts that EA will cover the costs of SWTOR's development, but come out just fine even with LucasArts taking its share. Pachter says that LucasArts will claim 35% of SWTOR's revenue: "The revenue split is around 35 percent to LucasArts after EA earns back their investment. That means EA keeps most of the revenue from disc sales (they have marketing expenses and need to staff up the server farms), so they should earn a nice profit there. Keep in mind that EA expensed the development cost when incurred, so much of the disc sales revenue will be profit." Pachter's predictions for the title are sizable yet reasonable; he thinks that SWTOR will get 1.5 million subscribers. This translates to $270 million per year in revenue, $80 million of which will be pure profit for EA after LucasArts and operating costs take their share. Even if SWTOR only draws in -- or sustains -- merely 500,000 subscribers, Pachter says the game will be sitting pretty. Other market analysts, such as EEDAR VP Jesse Divnich, support the notion of SWTOR's profitability. "Based upon user commentary and consumer surveys, the profit potential for The Old Republic is high. We see little risk of failure for The Old Republic," Divnich stated.
Kotick: SWTOR better for Lucas than EA, Skylanders could sell out
Next month, Electronic Arts will release its second title this year meant to undermine the hearty foundations of cross-industry rival Activision. Last month Battlefield 3 went "above and beyond the call" – though notably didn't go above and beyond Modern Warfare 3's sales numbers or Xbox Live rankings – and next comes The Old Republic, which hopes to provide lapsing World of Warcraft subscribers with a Star Wars-flavored MMO-ternative. "Lucas is going to be the principal beneficiary of the success of Star Wars," Activision CEO Bobby Kotick said at the Reuters Media Summit, referring to EA publishing partner (and more importantly Star Wars license owner!) LucasArts. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts." Earlier this year, EA said half a million subscribers would be all it needed to make the immense investment in The Old Republic a profitable one. With more than 1.1 million players abandoning Azeroth between March and November of this year, EA won't have a hard time hitting that minimum, but longevity is the true sign of a successful MMO and something that WoW has in spades. While analysts and investors worry about Activision's lack of diversity in its portfolio, Kotick points out that Skylanders: Spyro's Adventure has outperformed expectations and the game's superpowered figurines run the risk of selling out. "(Skylanders) are in high demand," Kotick said. "Retailers across the board are concerned that they will be out of inventory well before Christmas." But can't Santa just make more? [Image credit: Flickr user yum9me]
Kotick questions how SWTOR will benefit EA
Count Activision CEO Bobby Kotick among the doubters when it comes to the financial viability of Star Wars: The Old Republic. The controversial executive mentioned the upcoming MMO in a speech at yesterday's Reuters Media Summit talk, during which he said he's unclear what publisher Electronic Arts stands to gain from the game. "Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick posited. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts." Kotick went on to say that the odds are stacked against new investors in the massively multiplayer market. "If you look at the history of the people investing in an MMO and achieving success, it's a small number," he said.
Activision Blizzard loses 1.1 million WoW players since May, triples profits
Today's investor call with Activision Blizzard was a rollercoaster of news for MMO fans, with both good and bad news coming forth. Starting with the bad -- everyone asks to start with the bad news, don't they? -- World of Warcraft's subscriber numbers are much lower than they were this past May. The company reports that subscriptions have dropped from 11.4 million in May to 11.1 million in June to 10.3 million, representing a loss of 10% of the playerbase. These numbers represent the total worldwide, and Blizzard CEO Mike Morhaime said that most of the losses were suffered in the eastern market. No matter where the losses come from, this continues the downward trend of the title during the past year. Blizzard declined to provide a subscriber forecast for the next quarter. The good news is that the company has whooped expectations by nearly tripling its profit for the quarter over this time last year. During this past quarter, Activision Blizzard raked in $627 million worth of sales, of which $148 million is pure profit. A majority of the revenue -- 62% -- comes from its digital sales. The company expects 2012 to be even better, with titles like Diablo III and another Call of Duty in the works. CEO Bobby Kotick is nothing if not confident in the company's future: "I believe our unyielding commitment to excellence and our creative talent around the globe will continue to position Activision Blizzard as the leader in interactive entertainment."
Why Bobby Kotick has a cameo in Moneyball: The charitable conclusion
Bobby Kotick has a lot of things, including money, notoriety and a collection of fluffy, collared sweaters, but he also has something most people overlook -- a heart. He's alive, after all, and most living people need a beating mechanism to circulate blood throughout their bodies, and Kotick is no exception (unless he really is a cyborg sent from the future who got lost in the stock market on his way to kill a teenage boy). He also, however, has a sense of compassion, at least a little bit. Kotick has a small cameo (0:17 above) in the coming Brad Pitt movie, Moneyball, and we didn't know why he was in it -- turns out, it's all for charity. Kotick is buddies with Moneyball director Bennet Miller (Capote), who asked Kotick to be in the film. Kotick said yes, but only if Miller made a movie for the Call of Duty Endowment, Kotick's non-profit company that helps veterans transition into civilian life after their service. Kotick doesn't want a credit in the film and doesn't intend to pursue an acting career; he just wanted to help America's veterans. It's downright heartwarming.
Bobby Kotick talks Guitar and DJ Hero, the fall and the coming rise
Bobby Kotick earned more than $4.4 billion through Activision Blizzard last year, which means his business success is obvious -- but so are his failures. In an interview with Forbes, Kotick described the downfall of the Guitar Hero and DJ Hero franchises with the kind of detail that can only come from lying awake every night for four years straight, obsessing over what went wrong. "So we bought the company, and after a few iterations of the game it became one of the most successful games of all time," Kotick said. "And then we didn't really take the time that we usually take to understand audience behavior.... But we created this critically acclaimed, highly rated game -- and these are the hardest failures, when you put your heart and soul into it and you deliver an extraordinarily well received game, and nobody shows up to buy it. So that's what happened with DJ Hero. At the same time we were so excited about going down this new direction with DJ Hero, I think we abandoned a bit of the innovation that was required in the Guitar Hero franchise. "And so it was the double whammy of DJ Hero was unsuccessful, and then Guitar Hero became unsuccessful because it didn't have any nourishment and care." Kotick said ending the music-game franchises was a smart move, but that doesn't mean they'll be gone forever. "So we're going to take the products out of the market, and we're not going to tell anybody what we're doing for awhile, but we're going to stop selling Guitar Hero altogether," Kotick said. "And then we're going to go back to the studios and we're going to use new studios and reinvent Guitar Hero. And so that's what we're doing with it now." Kotick promised Activision Blizzard listens to its consumers and will use fan input to innovate Guitar and DJ Hero. That Kotick plans to resurrect the series must mean some fans, somewhere, are inputting something other than "Kill it, Kotick."
Activision head Bobby Kotick positive but unsure on Vita; sees Wii U as 'really necessary' for Nintendo
When Bobby Kotick's not busy making appearances in major motion pictures alongside Brad Pitt, he heads up Call of Duty publisher Activision. And as head of one of the largest (if not the largest) third-party game publisher, what he says about the future of various consoles can have some major implications. It seems that, like Activision has done in the past with new platforms, Kotick's stance on both Nintendo's Wii U and Sony's PlayStation Vita is "very interested" with a heavy side of apprehension. In an interview with The Guardian, Kotick spoke to his feelings on the PS Vita. "Technically, we're super excited about what we can do on it, it's really something incredible. The question is, where is the market?" While he's excited by the capability of the PS Vita, and his company has already pledged support, Kotick acknowledged the burgeoning smart phone market for games as well. "It's a really nice product and its very well differentiated from what you can get in even the most capable smartphone or tablet today," he professed. As for Nintendo's Wii successor, the Wii U, Kotick said that Activision has had dev kits "for awhile now" and that, while Nintendo has yet to fully clarify its online system even to him, the console apparently makes "rich multiplayer games" a possibility -- a first for Nintendo, if true. As far as timing goes, Kotick stated that Nintendo's hardware reveal was a necessity. "For the kinds of games we create, it was becoming very difficult for us to support the Wii with the expectations that our gamers have ... from a development perspective, having a Nintendo device that is on parity with the other hardware from a graphics perspective was really necessary." As you might expect, Activision is apparently "very enthusiastic about it," though he wouldn't detail any specific titles in development at the publisher. When pressed on new intellectual properties, Kotick deferred to Bungie's unannounced project, as well as "the new MMO from Blizzard" (the rarely spoken of "Titan" project). And as expected, he spoke ambiguously regarding this year's Guitar Hero franchise gutting. "Until we can deliver a really high level of innovation and tap into the high level of creativity and inspiration of the people we have making games, we won't put the products out," he admitted. "That goes for everything -- we've always subscribed to that philosophy." We're not sure that the last few Guitar Hero and Tony Hawk titles would back up Mr. Kotick's claim, but then we're not the corporate figurehead of an enormous public company.
GamersFirst welcomes World of Warcraft to 'the free-to-play revolution'
Sarcastic, genuine, or merely self-promoting? An open letter from GamersFirst's Joshua Hong to Activision-Blizzard's Bobby Kotick following World of Warcraft's surprise move to an indefinite free trial could be all three. "I wanted to congratulate you on taking your first big step to join the Free2Play® revolution," Hong writes. He certainly isn't shy in expressing what he sees as GamersFirst's great accomplishments in the market: "Having created this market in the western hemisphere, it's very encouraging for us to see the last bastion of the subscription-only online gaming business joining the Free2Play movement... Given our recent success in reviving APB Reloaded, which launched as a subscription-based game we transitioned to Free2Play, we know that the first steps are often the hardest. But the proof is in the metrics, as APB now has more than three times the active player base than when it initially launched as a subscription product. We also plan to repeat this success with Fallen Earth." Hong continues the letter by "extending [his] friendship and support" to Blizzard, inviting Kotick to the free-to-play party at Gamescom, and hoping that the company's entire library will be made free in the future.
Brad Pitt's latest includes a cameo from ... Bobby Kotick?
While you'd think the trailer for Brad Pitt's latest movie, Moneyball – being firmly ensconced in the underdog baseball archetype – would provide little in the way of surprises, a cameo at 0:58 threw quite the curveball! ... wait, is that Bobby Kotick? "We're not New York," Kotick's character, presumably a baseball franchise owner, tells Pitt. "Find players with the money we have." If you're wondering why Bobby Kotick is making an appearance as a rich white dude – admittedly, a well-cast appearance for the well-to-do CEO of Activision Blizzard – you're not alone. We reached out to Activision and a spokesperson confirmed that it was indeed Mr. Kotick and that he had been "asked to be in the movie." We imagine it went something like this: "Who do I know that's really really really really rich?" Check out the trailer from Entertainment Tonight after the break.
Former Infinity Ward heads seek to void original contract with Activision
The complex and claim-ridden story of Activision and Infinity Ward won't get any legal clarification for some time still, but that doesn't stop former IW heads Jason West and Vince Zampella from trying to annul their original contract with Activision. According to a GameSpot report, an amended complaint filed by the duo late last week alleges that Activision began development of "Modern Warfare and Call of Duty games and related products" without the express consent of the two men, and seeks to void the original contract they signed with Activision -- a move that would put at least partial control over the Modern Warfare brand back in the hands of West and Zampella. "Activision did not inform West or Zampella of such plans or seek their input or approval for them. Indeed, while breaching the creative authority provisions of the MOU [Memorandum of Understanding], Activision continued to pay lip-service to them, in an attempt to mask its secret development efforts," the updated complaint reads. Furthermore, the aforementioned MOU was allegedly signed by West and Zampella with pressure from Vivendi's merger with Activision weighing on it, which West and Zampella say helped them land an agreement (detailed by the MOU) that kept them in control of the Modern Warfare brand. The MOU, however, contained one passage that the ex-IW heads "remained skeptical" of, where the agreement would only continue as long as the two remained employed at the company. It's claimed that Activision CEO Bobby Kotick responded to this concern by saying, "Don't worry about it. It's impossible for you guys to get fired."
Beachhead studio to work on Call of Duty 'digital platform' [update]
Did you know "about as many people have played Black Ops as there are members of Netflix?" That should, hopefully, put into perspective how massive the Call of Duty audience is -- and why Activision's Bobby Kotick is so focused on "the sustained online engagement and enjoyment of Call of Duty audiences." Map packs have been generating big bucks for the company, so it's no surprise that Activision has created a new "wholly owned" studio, Beachhead, to work exclusively on "the development of an innovative new digital platform and special services for our Call of Duty community," Without going into specifics, Kotick said that Beachhead's role would be to "[focus] on the delivery, digitally, of new, innovative Call of Duty content and services [that] will enable tens of millions of players around the world to continue to enjoy the experience that Call of Duty offers." This sounds like a potential subscription service, something Activision has expressed interest in the past. Since then, the company has promised "never" to charge for multiplayer. So, what could this possibly mean? More map packs? Or is Activision proving Pachter, who has long predicted subscription fees for the franchise, right? Update: Kotick described "Project Beachhead" in further detail. The full quote is offered after the break.
Kotick: App Store and Facebook games not a 'big opportunity' for Activision
"We don't view the App Store as a really big opportunity for dedicated games," Activision boss Bobby Kotick told the Global Media Summit in New York earlier this week. Much of the game industry is extremely interested in the growing mobile and social game markets, but according to Kotick, Activision believes it can reach a wider customer base by focusing on its most popular franchises and platforms. "The place where you have the opportunities for growth," he said, "is within the communities of franchises we control." But while Activision holds off on the mobile and social markets in favor of pushing traditional franchises, competitor EA is laying all kinds of groundwork there. Opportunity, it seems, doesn't look the same to everyone.
Bobby Kotick on the business of Call of Duty: DLC, Treyarch, Infinity Ward
This is the second part of Joystiq's in-depth discussion with Activision Blizzard CEO Bobby Kotick, in which we've covered his side of the Brutal Legend situation, Activision's Bungie partnership, and why Kotick's been cast in the role of video game industry villain. Up second: The Call of Duty business, from Xbox Live to DLC to a rotating stable of development teams. "You know, Call of Duty games probably represent more than 50% of the total Xbox Live traffic," Bobby Kotick told me when I asked him about Microsoft's recent $10 Xbox Live price hike. You see, Activision is tasked with monetizing an immensely popular online game through a traditional – and inflexible – system: a retail disc played in a video game console controlled by another company. And despite a constant refrain of Call of Duty subscription rumors, the only subscription you may pay to play it online isn't to Activision at all; it's to Microsoft. "I think the thing that sometimes even I don't fully appreciate – and I think I have a greater appreciation for it today, having spent a lot of time up with Microsoft recently – but they invest billions of dollars in the Live platform. Billing, credit collection, things like foreign currency conversion, being able to manage point systems. All of that is extremely expensive to manage and maintain." Of course, this is all to say that it deserves something, but how do Activision and its customers factor into Microsoft's agenda? "Because of our Blizzard experience we have an incredible understanding of how important the provision of appropriate customer service is," Kotick said, citing 2,500 World of Warcraft customer service employees for the US and Europe alone. "What we'd like to ideally see is that the investment in the subscription fees going towards the provision of a higher level of customer service [...] to see some portion of the subscription fees go towards game enhancement." Activision does enjoy a "very modest amount of the subscription fees," Kotick told us, but he's more interested in seeing any cost increase in the service go towards "directly benefitting the Call of Duty players."
Activision's Kotick on Brutal Legend drama: 'That's not really what happened'
This is the first part of Joystiq's in-depth discussion with Activision Blizzard CEO Bobby Kotick, in which we cover Activision's Bungie partnership, the Infinity Ward situation, Treyarch's time in the spotlight with Call of Duty: Black Ops, and why Kotick's been cast in the role of video game industry villain. Up first: The real story behind Activision's Brutal Legend lawsuit: In 2009, for the first time in years, E3 felt like a celebration again. The annual video game trade show had reemerged after a period of austerity, newly invigorated. For Brutal Legend, it was an especially momentous debutante's ball -- the game had suffered from delays and publisher battles, but it had finally found a suitor in EA Partners and a booth alongside Electronic Arts' other games. Then on June 4, the last day of the show, developer Double Fine got sued. The difficult thing about lawsuits is this: None of the parties can say much. The inevitable result of that vacuum is confusion and misunderstanding. On the surface, it looked like Activision -- amidst the chaos of a merger with Vivendi and its Sierra and Blizzard games business -- simply chose to pass on Brutal Legend, leaving creator Tim Schafer and the team at Double Fine without a path to market. That's where EA Partners comes in, like a knight in shining armor. Then, perhaps in an effort to keep its biggest competitor from releasing a highly-anticipated game, Activision -- a company whose corporate persona had been portrayed as increasingly villainous in much of the gaming press -- sued the developer. During E3. The celebration. But there was that vacuum: Double Fine couldn't say much; Activision couldn't say much; and that left Electronic Arts -- the white knight, if we're following the characterization of the press at the time -- to speak up. And the publisher did, issuing the following zinger which set the tone for the conflict: "We doubt that Activision would try to sue. That would be like a husband abandoning his family, and then suing after his wife meets a better looking guy." And why not? Without any other commentary, the press, readers and fans all wanted an answer. Nature abhors a vacuum and, just like that, Activision wrote its own role, as the devious, conniving villain.
Activision and EA trade barbs over corporate cultures
Activision's Bobby Kotick and EA's Jeff Brown engaged in a little Battlefield of Duty: Corporate Warfare 2 match this week, lobbing sound bites back and forth at each other. Kotick was first, boasting in the latest issue of Edge (via Next-Gen.biz) that his company allows its studios to maintain their independent cultures; citing Treyarch, the embattled Infinity Ward and Sledgehammer Games as examples. Kotick suggested that EA doesn't offer this luxury, and that's why Activision has successfully hired developers from its competitor's ranks. "We have no shortage of opportunity to recruit out of EA," he said. "That's their biggest challenge: Its stock options have no value. It's lost its way." Of course, Brown, EA's corp comm VP, was quick to respond: "[Kotick's] company is based on three game franchises -- one is a fantastic persistent world he had nothing to do with; one is in steep decline; and the third is in the process of being destroyed by Kotick's own hubris." Though Brown didn't clarify which franchises he was referring to, we'll throw out three names for you -- and you can play the matching game! Here goes: Guitar Hero, Call of Duty and World of Warcraft. The two suits probably had more to say to each other, but at that point the other players muted them both, and a few seconds later the actual match started up.
Activision joins industry chorus against proposed violent game law
Activision Blizzard and CEO Bobby Kotick have released a public statement regarding the upcoming Supreme Court hearing in Schwarzenegger v. EMA on November 2. In the declaration, the top third-party video game publisher in the world aligns itself with the ESA and almost every other group that can see the ramifications against the First Amendment and all forms of media the law would have if it stands. Kotick notes, "The sheer breadth of support exhibited by public interest organizations, civic and media groups, legislative leaders, academia and interested parties demonstrate both the importance video games have assumed in the hearts and minds of our nation and the sacredness of certain basic tenets of our Constitution. We will never give up the fight for the freedom of expression our industry deserves and we will never forget this support." If you're curious in the list of organizations supporting the video game industry in the Supreme Court case, we've listed those who filed briefs in support of the ESA after the break.
