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Sony is handing control of its Bravia TV business to China's TCL
Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership."
Sony has priced the Bravia Theater Bar 6 soundbar at $650
Sony has released pricing on several Bravia home products, including the Theater Bar 6. It starts at $650.
Sony's 2025 Bravia TV lineup includes a new flagship QD-OLED model
For 2025, Sony is announcing three new Bravia TVs headlined by its new Bravia 8 II flagship QD-OLED set.
Sony’s new Bravia TVs boast powerful processors and a Prime Video calibration mode
Sony just launched a new batch of TVs, many of them with powerful processors. The TVs have also ditched the confusing alpha-numeric naming convention in favor of Bravia.
Sony debuts Bravia Theater line of Dolby Atmos soundbars and speakers
Sony has bestowed the Bravia Theater name upon all of its home audio gear, starting with two soundbars, a four-speaker system and a neckband speaker.
Sony's latest QD-OLED TV is significantly brighter than last year’s models
Sony announced pricing and availability today for its high-end 2023 QD-OLED television that the electronics giant says offers its “best color ever.” The Google TV-running Bravia XR A95L will ship in 55-inch, 65-inch and 77-inch models, starting at $2,800.
Sony Bravia TV owners can soon take Zoom calls from the couch
Sony Bravia TVs will be the first hardware to support the upcoming Zoom for TV app on Google Play. Although remote work has dwindled as corporations beckon their underlings back to the office, those still enjoying work-from-home or hybrid arrangements could soon attend virtual meetings from their living room couches. It follows Apple’s WWDC 2023 announcement that FaceTime is coming to Apple TV (via mounted iPhones) later this year.
Sony 2023 Bravia XR TV hands-on: Bigger, brighter and even better looking
After skipping CES, Sony is finally announcing its high-end Bravia XR TVs for 2023 and they look fantastic.
Sony's Quantum Dot OLED TVs will start at $3,000
Sony has detailed pricing for its latest TVs, and the Quantum Dot OLED models will start at $3,000.
Sony's latest neckband speaker supports Dolby Atmos
The $300 SRS-NS7 can also stream 360 Reality Audio from your phone.
Sony's new 4K TVs with 'cognitive' CPUs are rolling out, VRR will follow later
New 2021 4K TVs with HDMI 2.1 are starting to reach stores, but these high-end Sony Bravias aren't cheap.
Sony AR app shows if a new TV will fit your room
Sony has unveiled an Envision TV AR app that can show how a new TV will fit into your environment.
Sony's 98-inch 8K TV will cost a staggering $70,000
Sony is finally nearing the release of its 2019 TV line, and you'd better brace for impact if you're hoping to buy one of its highest-end models. The company has detailed pricing and availability for the sets, and the 8K-capable Master Series Z9G will start at $13,000 for an 85-inch model when the series arrives in June, and a mind-numbing $70,000 for the 98-inch star attraction. While that's more affordable than Samsung's $100,000 Q900, it still makes the Z9G virtually inaccessible for anyone but wealthy viewers who insist on the best -- and don't mind that 8K content is still very rare, for that matter.
Sony takes a different tack at CES 2019
Sony's CES was a different one to previous years. The company's new strategy seems to focus on its prowess in movies and music to elevate its products. That made for an unusual press event, but Sony has a plan. Head of Communications, Cheryl K. Goodman elaborates on how the company wants to make all the moving parts work together, whether that's cameras, OLED TVs, mobile, PlayStation or everything else. Goodman is joined by a second guest, robo-puppy Aibo, who's celebrating its first birthday since its reinvention. We talk upgraded robot pets and what's next.
Sony Xperia XZ3 review: One flagship too many
This isn't a case of déjà vu -- Sony is indeed launching yet another high-end handset next month. The new Xperia XZ3 is the latest in Sony's rapid-fire approach to smartphones, first announced just a month after the XZ2 Premium went on sale. It's also been less than six months since the Xperia XZ2 hit retail, and in many ways, the XZ3 is a repackaged XZ2 with a bigger and better display. It's a unique device for Sony, though, being the company's first handset with an OLED screen. I'm just struggling to see why we, the consumer, should care.
Sony's Xperia XZ3 is basically the XZ2 with a pretty OLED screen
Sony has consistently failed to make money from smartphones for as long as we can remember, but it's not giving up. The immediate strategy is to focus on the heavyweight division, competing against other companies striving to make the very best phone around. But Sony's gotten into the habit of releasing new devices every few months, and it's getting tougher and tougher to tell them apart. Take the new Xperia XZ3 Sony announced today at IFA. The XZ2 and XZ2 Premium have both landed within the last six months, so it's no surprise the XZ3 doesn't have much we haven't seen already. Which begs the question: How many flagships is too many flagships?
Netflix's Calibrated Mode promises perfect images on Sony's new TVs
Tweaking your TV to get the perfect balance of color, contrast and clarity to make your favorite shows and movies really pop can be a pain. To help you out, Netflix aims to tune your TV to the ideal settings for its content catalog with its Calibrated Mode. The companies teamed up to create Calibrated Mode, which you'll only find on A9F OLED and Z9F LED TVs for the foreseeable future.
Sony's first 4K OLED TV starts at $5,000
Sony's first consumer OLED TV, the XBR-A1E was easily its best product at CES 2017, but now comes the rub: How much is it? Before I answer that, know that Sony sets tend to be expensive to begin with. And on top of 4K OLED, this one has advanced video processing, all the flavors of HDR (Dolby Vision, HDR10 and HLG), the first-ever "Acoustic Surface" sound system that's integrated within the panel, an ultra-thin, near bezel-less design, a stand-mounted sub-woofer and Android TV support, including Google Cast and Google Assistant.
Sony plans to make PlayStation Now exclusive to PC and PS4
If you're a PlayStation Now user that doesn't actually own a PS4, get ready to cancel your subscription -- Sony just announced that its cloud gaming service is going to drop support for everything but its flagship console and Windows PC users later this year. On August 15th 2017, PlayStation Now will stop functioning on PlayStation 3, PlayStation Vita and PlayStation TV as well as all Sony Bravia TVs, every Sony Blu-ray player and all Samsung smart TVs with access to the service. That's a lot of devices to drop, but Sony is optimistic about the choice, explaining in a blog post that it will help it build a better user experience on the remaining two platforms.
I want Sony's new 4K OLED TV in my home
Sony didn't have too much to show at CES this year, but it did come packing one surprise: a new, absurdly thin and sharp 4K TV. The horrifically named XBR-A1E (try remembering that one a few minutes from now) features a 55-inch, 65-inch or 77-inch OLED panel capable of spitting out Ultra HD and high dynamic range (HDR) with ease. The most intriguing part, however, is "Acoustic Surface," which integrates the speaker into the screen itself. That's possible because of how ridiculously thin the set is. In fact, LG Display took a similar approach with its Crystal Sound prototype.

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