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Coolest Cooler asks backers for more money
Coolest Cooler is the latest proof that there are a lot of interesting ideas on Kickstarter from companies that lack a plan to execute them. The company set a funding record in 2014 with $13 million for a do-it-all cooler with a waterproof Bluetooth speaker, USB charger, cutting board and blender. However, it burned through the entire amount after shipping just a third of the products, showing that the tempting $185 price tag was way too generous. To complete orders, the company now says that existing backers (who already paid the full Kickstarter price) will have to pony up another $97 for "expedited" shipping of their Coolest Coolers.
Kickstarter has a new king: Coolest, an all-in-one cooler
Back when it introduced its first smartwatch, there's no doubt that Pebble took the crowdfunding world by storm. But, more than two years after Pebble broke and set new records on Kickstarter, a cooler is now doing the same. As of today, Coolest is the most successful Kickstarter ever, at least in terms of money pledged on the site. The project has managed to lure in nearly 50,000 backers and collect a little over $10,424,610 so far, shattering Pebble's previous milestone of $10,266,845. Coolest is pretty much a portable party on wheels, complete with a plethora of built-in accessories, including a removable, waterproof Bluetooth speaker, USB charger, cutting board, storage space for plates and, wait for it, a battery-powered, rechargeable blender. In case that wasn't enough, the do-it-all cooler will be LED-lit on the inside, for those times when you're out camping late, and have a bottle opener to boot -- we all know how important the latter feature is. You still have a chance to try to get your own, but hurry because there are only 58 hours to go.
