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Entelligence: Chrome OS, babies, and bathwater
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. In an age where products that have never been announced get coverage and even critiqued over rumored shipping delays, it's no surprise that Google received a lot of coverage this week with an update on its Chrome OS strategy. While not quite rumorware, it's a lot like the cloud it depends on: more vapor than substance. I don't think Chrome would be a bad idea if it were something that was targeted to complement existing PC architectures. Why isn't it? If it's web-based, Chrome OS could and should co-exist with Mac OS, Linux and Windows. It's the idea that Google is promoting Chrome as a PC OS replacement for mobile devices and riding the netbook hype all at the same time that gets me, as does the fact that I need to get a new device to run Chrome OS. That's ridiculous, as are reference design requirements like SSDs instead of hard drives. Worse, trying to merge the PC and phone into some weird new intersection of devices is not what the market wants or has ever looked for. This type of specialized hardware sounds like it's going right into the 'tweener category and we know what happens to those devices. You just have to look how successful netbooks running Linux and Firefox have been to get a sense as to how well this concept is likely to go over with consumers.
Entelligence: Got game?
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. There was a lot of buzz last week when Apple announced that there now more than 100,000 applications in iPhone App Store, and more than two billion apps downloaded. Those are impressive numbers. A former Palm executive recently told me that in the heyday of Palm OS, two thirds of users never installed a third party app and the average "power user" installed around ten. That averages out to about two apps per device -- a pretty low number compared to most iPhone users, even novice users. But that's only part of the story. A few months ago, I discussed the viability of multiple mobile OS platforms and how it's not likely that they all will survive long term, and one big reason Apple's platform looks better and better is entertainment apps. Looking at my own device, once you get past the three core apps I use all the time (Mail, Tweetie, and Byline, a Google Reader app), the bulk of my hundred plus apps are all entertainment related -- and most of them aren't available on any other platform. When you look at the out-of-the-box experience of most smartphones today, they're all pretty good when it comes to basics. Email, web browsing, personal information management, and voice are all acceptable. What's missing are the applications and experience that make up mobile entertainment. Media and content consumption are one core pillar. Games are another.
Entelligence: Heads I win, tails so do you
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. That's a pretty sappy title. It almost sounds like I'm talking about summer camp. You know, where everyone who goes to camp gets to have a part and everyone gets an award for something. I think competition is good. I think healthy competition forces people and companies to push themselves further, innovate greater and drive products to the next level. Competition gave us Windows 7, the iPhone, and a host of other technologies and products as vendors looked to up their game and compete. While I don't consider myself a fanboy of anything except perhaps Aaron Sorkin or NYC bagels, I also think fanboys (and fangirls) are good. I like people who are really passionate about the technology they buy and stand behind their passion. It's good for people to be excited about tech. So if you're a Windows 7, Snow Leopard or Ubuntu lover, I say. "Excellent!" Heck, if you're a Newton, Amiga or Vectrex aficionado and hate anything created past 1995, that's cool too. I'm talking about something else. I'm talking about a philosophy that says, If I win, then you must lose.
Entelligence: Of ebooks and suburban moms
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. There was a raging debate going on last week at Engadget HQ over the role of dedicated ebook readers that spilled over on to the Engadget Show. You can watch the show here, but essentially big boss Joshua Topolsky and Paul Miller feel that the new Barnes and Noble Nook is going to be a hit -- the one machine that gets suburban moms to buy. On the other hand, Nilay Patel, rationally (as he agrees with me) says it's not going to happen and there's no mass market for dedicated ebook readers. I'm going to weigh in and say Nilay is probably right. Now don't get me wrong, this is not entirely an integration vs. convergence story. I believe there's a market for dedicated devices: cameras have not been displaced by music phones, media players have not been displaced by music phones and ebook readers could serve bibliophiles, especially those who travel a lot. However, mobile reader apps like those from Amazon and Barnes & Noble can easily tap into more casual markets, allowing users to leverage the investment in screens they already own instead of buying a dedicated device. That's one reason why I think it has been important for Amazon and B&N to get their ebook platform onto as many devices with screens as possible, and why Sony's making a mistake by ignoring the opportunity.
Entelligence: Seven on 7
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. This was a big week for Microsoft, as Steve Ballmer took the stage in New York and formally introduced Windows 7 to the world. It was almost a little anti-climactic: the OS has been finished and shipped to OEMs for months, while developers and pretty much any enthusiast who wanted a copy has one by now. Still, this is the week that Microsoft takes the message and OS to the mass market and the PC holiday sales system formally kicks off. I've held back from writing about the OS for the most part, but here's seven things about Windows 7 -- three features that I think are over-hyped and four things that make 7 something worth purchasing, either as an upgrade or as part of a new PC.
Entelligence: Cloud's illusions I recall
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. It's been the story of the week. T-Mobile Sidekick customers were told that all of their data might be lost and warned not to turn off their devices to prevent losing what's already on them. It's about the worst case nightmare scenario for any vendor and it underscored the weakness and vulnerability of cloud-based computing with no other means of backup and storage. The Sidekick story is complicated, and there's much rumor and speculation as to what went wrong and how. To be clear, Sidekick is a T-Mobile branded-and-sold device and service, but the Sidekick technology comes from Danger, a former startup now owned by Microsoft, which T-Mobile pays to keep Sidekick going. Trust me, there's going to be lots of finger pointing and perhaps a few class-action lawsuits before this all comes to an end. While finger pointing is fun, it's not the issue. (And, as grandpa used to say, when you point your finger at someone else, three fingers point back at you.) Some argued with me last night that cloud computing is perfectly safe, it's the company deploying that you need to look to. OK. I accept that. Only thing is that Danger's been doing this pretty well since 2002 and at no point did I ever see a single warning from anyone that dealing with T-Mobile, Danger or Microsoft might be a bad idea when it comes to personal data solely living in the cloud.
Entelligence: The HTC HD2 and the future of Windows Mobile
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. A few columns ago, I wrote how folks shouldn't dismiss Windows Mobile. This week, Microsoft released Windows Mobile 6.5 and it's further proof that this OS is very much a serious contender in the mobile OS platform wars. What makes Windows Mobile 6.5 work isn't so much the OS per se, but rather the Windows Phones that are the basis for the ecosystem. Despite Steve Ballmer himself apologizing for the delay of Window Mobile 7 a few days ago, there's a lot in WinMo 6.5 that Microsoft should be proud of. Overall the OS itself has been tweaked a lot for performance -- I've tried devices that were running WM 6.1 and were upgraded to 6.5 and there's a dramatic difference in speed. Microsoft has also worked hard to make the new OS much more finger friendly, with UI elements that really required a stylus in the past much more usable with a finger instead. There's also some nice integration with new services such at the marketplace for mobile applications and MyPhone synchronization. That's all well and good, but it's one device that I've had the chance to use for just a few minutes that's really affirmed my view of Windows Mobile viability, and it has me very excited about the platform. It's the new standard for Windows Phones and it's pretty much the device that every other Windows-powered phone is going to need to live up to. It's called the HTC HD2 (code named Leo) and it's a game changer in my opinion.
Entelligence: The Muddled MID market
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. There's a growing category of devices that fall in the space below laptops and above smartphones. It's not a new space, there have been various incarnations over the years, most recently Microsoft's Ultra Mobile PC devices, originally known as Origami. These days, Intel's the one talking about this space, pushing what it calls MIDs, or Mobile Internet Devices. Well that's all well and good -- but what's a MID? Frankly, MID is an Intel marketing term coined around 2008. In a 2008 Engadget post Intel's Dan Monahan described MIDs as having the following attributes: Consumer-class lifestyle devices Runs a 'lightweight" OS with quick startup like Linux Optimized for things like media playback and web surfing In 2009 (or so) Moorestown-based devices will be classed as MIDs only And Intel is aggressive about MIDs -- the company was showing off so many of UMID's devices at IDF last week you would have thought they were among Intel's most strategic and largest customers. But it's clear that the definition has changed over time, as the MIDs at IDF didn't match the specs Mr. Monahan talked about in 2008. These devices all ran Windows and were really scaled down models of netbooks. And although they were impressively tiny, let's be honest -- I'm really skeptical about the future of this class of device, Intel's aspirations aside.
Entelligence: Have we demonized DRM?
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. There was a lot of discussion when Steve Jobs wrote his famous letter about DRM a few years ago. I think the letter and the timing were brilliant back in the day and it put the issue of DRM squarely where it belongs, with the content companies and not companies such as Apple or Microsoft. I agree with the overall assertion that companies like Apple, Microsoft, and Real will sell more songs without DRM. But there's more to the story, and asking consumers about DRM is a loaded question. The analogy best given to me by one of my non-digerati friends is asking, "would you rather get 3 slices of pizza for $5, or all you can eat at a buffet for $5?" The vast majority will likely opt for the latter, even though that same vast majority will still only eat three slices.
Entelligence: 3D may fall flat
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. The big theme that stood out for me last week at IFA was the idea of 3D driving sales of new TVs. Both Sony and Panasonic made strong plays for 3D at their press conferences, although Sony did a much better job, giving the audience 3D glasses and showing the trailer for "Cloudy with a Chance of Meatballs" along with footage of FIFA Soccer and Gran Turismo running on the PS3 -- the cockpit view in GT was particularly impressive. Panasonic's presentation was a little odder, with the audience being asked to "imagine" what 3D would look like during a slideshow of still images of various events like boxing matches. It was kind of like introducing color TV by showing off a black and white screen and asking the audience to imagine it in color. I understand the need to drive new sales of TV sets and find some sort of purchase driver. Let's face it. Screens have gotten large enough, perhaps even too large -- if I offered you a 150-inch TV, where would you put it? Resolutions have maxed out and it's hard to make sets much thinner. OLED displays could be a great purchase driver but are a few years off. So something new needs to drive the market. I'm just not convinced that 3D will really help move things forward.
Entelligence: Stream on
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. With the introduction of the iTunes Music Store, Apple brought the business model of buying music online to the masses at 99 cents a song. iTunes changed the dynamic of the music business: consumers re-discovered the single and no longer had to buy a whole CD to get the one song they might want. It's a model that's worked well: I've bought a lot of music from the folks in Cupertino over the years, and so has everyone else: Apple's one of the largest music retailers in the industry. Having said that, Apple's model isn't the only one out there. Microsoft, Real, Napster and others have all tried to push the subscription model that allows users to consume as much music as they wish from a catalog of millions of songs for a monthly fee. Some services, such as Microsoft's Zune Pass, also allow users to keep a certain number of songs each month in unprotected format. Although subscription services will likely continue to need be protected by some sort of DRM I don't really have an issue with that. Technology like DRM should be used to create new business models, not protect old ones.
Entelligence: Will Snow Leopard's Exchange support earn Apple a new entourage?
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. Apple, Microsoft and the Mac have an interesting history: Microsoft was among the first developers for Macintosh, yet not long after, Apple would sue Microsoft for copying the look and feel of Mac OS in Windows. By the late 90s, Microsoft made a huge splash at Macworld with an announced 150 million dollar investment in Apple and promises of further development of Office and Internet Explorer for Macintosh. Office in particular was a major issue as it was a key requirement for business users. Early on, Office applications for Mac were far more advanced than their Windows counterparts. Excel was actually introduced for Mac users before Windows users could get their hands on it. But by the mid 90s, all that changed, the Mac versions of Office lagged behind Windows in terms of features and performance. It took forever to get things such as a common set of file formats, so that users of Office on the two different platforms could exchange documents with ease (it seems like something we take for granted but having managed and supported PC and Mac users in mixed shops, it was a nightmare to deal with). The latest version of Office for Mac, Office 2008 showed that Microsoft could produce top quality Macintosh software. I personally, think Office 2008 for Mac is the best version of the software that Microsoft has ever done (far better than Office 2007 for Windows, as it preserved the core part of the Mac UI while co-existing nicely with the ribbon UI). Obviously, however, a situation with such broad inconsistency is untenable.
Entelligence: Whatever happened to SPOT?
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. A few years ago, Microsoft launched a new initiative to create a set of connected, digital devices that could display information simply and in a highly glanceable format. The initiative was called SPOT (Smart Personal Object Technology) and the goal was to integrate core information and extend the function of everyday items like watches, pens and badges.Sadly, the first SPOT watches from companies like Fossil and Suunto never really caught on and are no longer available, and although SPOT's core connection technology still lives in some GPS devices as MSN Direct, it seems Microsoft has largely abandoned the effort. That's a shame: even though the first implementations were less than stellar, there's much Microsoft could have done to have ultimately made this a success.
Entelligence: Stains on the sleeve of my operating system
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. I originally started this column on my take on what an Apple tablet might be (I literally dreamed about it and started to write it down when I woke up). I was really into it, which explains why I didn't save it as I wrote. I think you can see where this is going. Like a cartoon character who notices that he's no longer standing on solid ground and suddenly begins to fall, I reached over to save, but was too late. My trusty XP install suddenly blue screened. Muttering just a few choice words, I rebooted, only to blue screen again. No problem, there's always "safe mode." Too bad safe mode blue screened as well. With little hope of getting anything recovered, I gave up, fired up my Mac and started from scratch. It's not the first time this has happened to me, where for some reason or another I've lost work on my computer. I suspect it's happened to a few of you out there too. But this latest bad experience changed my thought process from Apple tablets to what's wrong with the whole PC landscape and today's operating systems.
Entelligence: The death of the PC is greatly exaggerated (at least for now)
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. In one of the great blunders of journalism, Mark Twain once found his name listed in the obituary column. His famous reply, "Reports of my death have been greatly exaggerated," has forever become part of our lexicon for describing hyperbole. Yet, at a certain point in time, Mark Twain's death was no longer exaggeration and Samuel Clemens did indeed pass away. Today, many are lamenting the passing of the personal computer as the information device of choice for the masses of consumers, and like Mark Twain, the news of its death is greatly exaggerated. But like all good things, the PC and its complex operating system foundation will also eventually come to an end. Here's why the PC isn't dead yet but over time might no longer be the dominant platform for the digital age.
Entelligence: Six is much too much
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. Last week, fellow columnist Ross Rubin talked about the state of mobile platforms and how the era for launching new platforms has come to an end. I tend to take a different view of the mobile market. There are currently six major platforms vying for the hearts and minds of users and third party applications developers -- RIM's Blackberry, Microsoft's Windows Mobile, Apple's iPhone, Nokia's s60, Palm's WebOS and Google's Android -- and there's simply no way the market will support that many device ecosystems. But there may yet be opportunity for other players to enter the market.This is not a new phenomenon. In the early 80s there were a multitude of personal computing platforms. Atari, Commodore, Radio Shack, Texas Instruments, Apple and even Timex (yes, Timex) all were in the personal computing business, long before IBM entered the game. All survived for a period of time selling to an enthusiast market with a focus on out of the box featuresets. Once the target became the mass market, however, user expectations changed from the out of box experience (which essentially meant programming in Basic) to additional capabilities provided by third party software. The success or failure of each PC platform was decided in no small part by the availability of third party software. Exclusive titles, best of breed titles, and titles that appeared on a given platform first determined winners and losers. The same thing is happening today in the mobile space.
Entelligence: Two strikes for Kindle is enough for me
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. I like books. No: I actually love books. In virtually every room in my home there are bookcases that are filled to overflowing. I like to purchase them, hold them as I read words written to inform, delight, and transport the reader into different times, new experiences, and enlighten them in ways they could not have imagined. Like the worst hot dog I've eaten and the worst beer I've drunk, the worst book I've read was wonderful... but books do have a downside. They're bulky to store, hard to travel with (paper is really, really heavy), and paperbacks in particular tend to not hold up well over time. So, in addition to books, I've been a fan of e-Books. My former venture capital firm did one of the first investments in Peanut Press (long sold and re-sold many times and now owned by Barnes and Noble) and more than a decade ago I struggled with reading fiction by Dan Brown on a Palm V device with low resolution and on backlight. It was a struggle -- but it was better than schlepping paper.
Entelligence: Why the pen isn't mightier than the keyboard
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. When it comes to futuristic concepts, few ideas have captured the imagination like pen-based computing. The idea of doing away with a cumbersome keyboard for navigating and entering information has been a Holy Grail ever since Captain Kirk signed his first digital clipboard in space, but here in our century the concept has met with little success. Most recently, Microsoft's Tablet PC operating system has failed to take the world by storm, and lots of platforms, from the Momenta PC and Pen Windows, to the Newton and the PalmPilot, have come and gone while failing to shift the masses from their keyboards. Even smart phones, led by the iPhone, have shifted from being poster children for pen-based platforms to adopting finger touch and virtual keyboards for text entry.
Entelligence: Netbooks, R.I.P.
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. It's one of the hottest selling items in the consumer electronics market today. At a time when vendors are struggling to sell PCs, it's the one category that has been selling consistently in Amazon's top ten list of technology purchases. Apple and Sony have both dismissed the category, even as other vendors bring more models to market. Yes, I'm talking about the phenomenon called the netbook. Here's why I think it's going to be pretty short lived as a category.
Entelligence: Time for Microsoft to tell a better Zune tale
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. A lot's been made of the new Zune commercial that Microsoft aired recently. If you have haven't seen it, take a look. Now don't get me wrong. I think there's a lot that Microsoft can do with Zune, but this ad doesn't quite do it for me. What's wrong? First, it took a shot at Apple that felt silly -- after all, most consumers don't spend $30,000 to fill up their iPod (how much did it cost to fill yours?). Even if that's the case, buying a Zune Pass won't fill up an iPod either. Second, it started to make a value play that's real, but stopped short of actually making it. The ad was interesting as it begins the discussion of the value of the Zune Pass. That's important. The power of the Zune Pass lies at the core of the differentiation of their whole business model, subscription services vs. single song downloads. Microsoft needs to go further and explain how these two models can co-exist with each other. Up until now there were only two models for music, the free and ad supported stuff on radio, or music you bought or owned (or perhaps acquired elsewhere). Zune Pass and other similar services change all that. While consumers "rent" video content all the time from theaters, cable companies, Netflix etc, there's also a lot of other stuff sold on DVD. There's no reason for this to be binary -- rent or buy -- it's just never been applied to music and when it has, it's not been explained or marketed well at all.
