fittingroom
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Use your Xbox One to try on clothes at home
High-tech fitting rooms have been around for quite some time, but most of the gear stays inside a retail location. However, Xbox One owners can now have a personal setup in the comforts of their living room. Thanks to a new shopping app called The Mall, the console's Kinect motion-tracking camera and the software's virtual wardrobe tech drives the in-home fittings. Launching with the help of Von Bismark, a Dublin-based television e-commerce company and veteran of Microsoft Ventures, the shopping platform allows Xbox users to browse for new clothes before standing in front of their TV to try them on in real time.
Ralph Lauren starts testing interactive fitting rooms in NYC
Ralph Lauren isn't afraid to experiment with new tech. Last year, the brand introduced a smart shirt for athletes, designed to measure performance with conductive silver threads and other tracking sensors. To add to this, Ralph Lauren's announced it will begin testing interactive fitting rooms at its Polo flagship store in New York City. These smart mirrors, created by a startup called Oak Labs, are capable of recognizing a customer's clothing pieces via RFID (radio-frequency identification) tags and displaying these on a large touchscreen. Once that happens, you can request different sizes and colors of items in your possession, which are then brought over to you by a Polo associate. From there you're able to keep trying on different looks or simply check out -- and if you don't speak English, there's support for Spanish, Chinese, Japanese, Italian and Portuguese.
Macy's fights online shopping with a tablet in fitting rooms
The internet changed the way people shop, and Macy's is well aware of this. In an effort to compete with successful online retailers like Amazon, Macy's wants to rethink the shopping experience for its customers. According to a Bloomberg report, the retailer has started testing smartphones and tablets to upgrade dressing rooms in the women's athletic and swimsuit departments. These devices, provided by the company for use in-store, let people request and try on different items without having to go out of the room and get those themselves. Once a customer finds something they like, the delivery arrives via chute. Yes, a chute.
Nordstrom's smart fitting room helps you find fresh outfits
You've probably had that moment in a store fitting room where you realize you're trying the wrong clothes, but would rather not get dressed again just to check out those pants in a different color. If Nordstrom succeeds with its new eBay-designed fitting room, you won't have to. The experimental technology turns mirrors into interactive displays that give you many of the shopping options you'd have if you were browsing the web. You can not only see if the store has clothing in a different size or style, but have staff bring it to you -- handy if you're still half-naked.
