gold-farming
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Anti-gold-seller FAQ page goes up at the official EU site
World of Warcraft's European site has posted a new page of their FAQ aiming to describe the effects and consequences of third party gold selling, also known as RMT (Real Money Trade or Real Money Transactions). There doesn't seem to be a similar page added to the American site yet, but we've seen enough to know very well that they disapprove as well. The page mostly focuses on the more underhanded tactics the companies use to get money, such as keyloggers and trojans, or simply stealing the accounts of people who paid for powerleveling, and using them as farming bots, or spamming in high traffic areas on level 1 characters with hard to spell names. It's a good start, and certainly reminds people of the harm that these gold farmers do, and how it can hit close to home. As a veteran MMORPGer who's watched Johnathan Yantis and Brock Pierce practically invent the industry and most of the dirty tricks it pulls, I'm glad to see Blizzard continue to make a stand against these types of leeches and hope they continue to do so. I'd love to see them explain more fully how the constant amount of kill stealing and spawn and AH camping they do hurts the game. A campaign of information might be just what we need to stop the gold farmers once and for all. Legal measures and community shame (and thus shrinking of their customer base) for a one-two punch? Here's hoping! Thanks for the heads up, Richard!
PotBS devlog discusses the gold-spammer issue
"Do you annoy not afford new ship?" Anyone that has played Pirates of the Burning Sea since launch will have received countless private messages similar to the above, soliciting the sale of in-game currency. The latest devlog from the official PotBS site talks about how they are working to combat the spamming -- well, they tell us what they can, because if we can read it, so can the spammers.Some extremely good news is that a new command is on the way that will make reporting spammers a breeze. Currently players have to leave the game or alt-tab out to condemn these nuisances, but those days will soon be over. The process for Flying Lab Software to actually receive and act on these reports is being streamlined as well. Behind the scenes, they say that they are looking at better ways to catch the spammers before they even get to spam, but as per the above reason, don't expect these methods to be made public. FLS has attemped to deal with this problem from the very start, and it looks like the beginning of round two is on the horizon.
Lawyers representing gold farmers threaten Lum the Mad
Late last month Scott "Lum the Mad" Jennings put up a post on his well-known MMOG blog site about an ongoing legal battle. It involves former IGE (yeah, the gold farmers) CEO Brock Pierce and co-founder of the company Alan Debonneville. Lum's excellent post, which quotes heavily from the lawsuit documents unearthed by the site Virtually Blind, does little more than sum up the case in one location. Not only have we been following the case along with the VB site, but numerous others have as well.And yet, in a post on the Broken Toys site today, Lum notes that somehow he's the one that has received legal threats from Brock Pierce's legal team. They've basically asked him to take down the post by the close of business today (February 15th). Mr. Jennings, being a practical person and with no interest in going toe-to-toe with lawyers, is planning to do just that. He does get off a nice shot back at them in his response, saying "I welcome your client's renewed dedication to legal documentation and remind him that there are several outstanding end user licensing agreements attached to games I have assisted in operating in the past, regarding the explicitly forbidden trade of virtual items and characters in said games that he and his company have performed and expedited, that would benefit from his and his company's attention."Of course, their harshly worded note has prompted responses from other MMOGbloggers, such as these posts from Ryan Shwayder and Matt Mihaly. Perhaps Pierce's team should have considered the impact before they asked Lum to take down his post about the lawsuit. This one, over here on his site. His post concerning Brock Pierce and Alan Debonneville. This post right here.
Comic Watch: Extralife goes for the gold
Ahh, gold farming. It is, if you'll excuse the pun, a gold mine of comedy. This was proven most recently in the webcomic Extralife, which shows us a meeting between a player and an enterprising businessman.Actually, while this is obviously humor, it does give one pause to consider what sort of life the actual farmers must lead. As with all such low-skilled labor, the profits for the people in charge are probably much greater than what the actual workers receive. That line about feeding the whole family for 3 months ... is it funnier if it's true, or just horrible?
RuneScape dev: buying MMO gold is like funding prostitution
And not just because somebody gets screwed. No, RuneScape's Imre Jele tells Eurogamer that gold trading is like prostitution because the worst part of it isn't necessarily the problem itself (most games can deal with gold trading in their economy), but all the other problems that come along with it-- gold farmers, illegal purchases, and so on. Jele says that stolen credit cards are often used to buy gold, and we've all heard of the working conditions and pay of many gold farmers out there.Jele also says that he's taken steps to stop the gold trading by making unbalanced trades illegal in his game, and has called out other industry players to do the same. But finally, he lands on the real matter at the heart of the problem-- we have to aim at the reason players want to cheat in the first place. If you make games fun, says Jele, players won't need to cheat at all. We're not quite sure exactly how the prostitution metaphor holds up in there, but he has a point.[Via gamesindustry.biz]
Gold farmers try to take their game onto guild web sites
Last week I wrote about my harrowing experience of finding a gold farmer in one of my instant messaging windows. Apparently somebody "in one of those countries" (I'm slapped on the wrist every time I single-out China) must have swallowed a creativity pill. Just when I thought there was nothing new on the horizon, Aleeyah from Livejournal posted an article -- complete with screenshot -- of an odd in-game e-mail that was received from someone we can fairly safely assume is in the professional gold farming business.The written English in the in-game message is nearly bad enough to send one of my editors into a seizure. It's almost bad enough you can't understand it at all. The bare essentials that I can (barely) glean from the message is that the farmers are now offering gold to guilds in exchange for advertising.Why would they do this? As I said in my last article on this subject, I think they're losing on the home front. I think their current marketing techniques are not bringing the level of revenue that they want. I think more and more people are discovering just how easy it is to right-click a spammer when they're checking their mail, silence the spam, and have the feel-good feeling of knowing they've done something right for their community. I know I do it all the time. I won't go as far as to call Blizzard's anti-spam tactics a flourishing success, but as the old saying goes "If you can't beat 'em, wear 'em down," and I think that's exactly what is starting to happen.So if real-money transactions are frowned upon by Blizzard and prosecuted by Blizzard, why wouldn't they just try and move their advertising medium to neutral ground? Sure, there are lots of guilds that will have nothing to do with selling their corporate souls to the devil in this manner. You can rest assured however that there are also lots that would jump at an opportunity like this that could pay for all their bank tabs for nothing more than a measly advertisement on their guild web site. It does bring up the interesting question however, of whether a guild that supported a gold farming business financially could potentially face retribution from Blizzard. While I can't see a guild getting banned en masse for this, it would sure be a wakeup call if such a guild logged in to find their tag gone along with all their guild bank slots and contents.Does this mean that the spamming around the Ironforge and Orgrimmar mailboxes is going to let up? Not likely, or at least not very much. It just means "these people" have found yet another way to devastate our server economies for their own profit.
When gold farmers attack!
There you are zipping around Paragon City looking for a criminal skull or two to bust when suddenly a "hero" (or villain if you're playing CoV) named "jlaksjdflakd" clad in pink spandex and green skin suddenly pops into your peripheral. No, it's not a small childlike noob entering the city for the first time. It's something far, far worse. It's... the attack of the bottom feeding, scum sucking gold farmer!!We've all had similar experiences. No MMO is immune to these ne'er-do-wells. But the CoX universe has remained relatively unscathed. Until now. Thankfully, gamers don't have to take this laying down... and neither do the developers. In fact, they're fighting back. W00t Studios head honcho Jester just began a recurring feature called The Fight Against Spam. The series will highlight the valiant efforts of various game developers as they fight the good fight against the nefarious Real Money Traders (RMT).This first entry highlights what NCsoft has done to hinder spammers in CoX. Several months ago they implemented the "/ignore_spammer" command which lets players ignore (and automatically report to the GM's) a would be trouble maker. Once several reports against the same account are logged, they're banned. The tide of battle seems to have swung in their favor, but the supergroup at NCsoft isn't resting on their laurels. As of yesterday the in-game mail system has been drastically restricted. Now players under level 12 no longer have mail privileges, forcing these malevolent miscreants to their knees by making them do some leveling work of their own. Granted, it may only slow them down... but it's a giant step in the right direction.
The evolution of the gold farming industry
It's a rare event when I wake up, walk to the computer, yawn, and think to myself what I could possibly write about only to have an article walk up to me, sit in my lap, and cuddle. Today it happened.We've all seen what I call the evolution of spam in-game. First it was just straight tell spam. Blizzard fixed that. Then it was group spam. Now it seems gold farmers have taken to just sitting in the capital cities and screaming their lungs off until they get reported and/or zapped by a GM.I think the reporting mechanism is starting to get to them though. Every time they lose an account (when it's reported) they have to make a new one. In the scope of the money they're making it's really not a big deal, but it's tedious repetition and I saw the first signs this morning that they've shifted their focus and are moving to more aggressive tactics.I fired up Adium (my Mac instant messenger) and was immediately greeted by a request for contact authorization. I'll stop here for a moment so you can gasp, because what happened after this is exactly what you think. I looked at the address that was requesting authentication and it didn't really ring a bell. I looked at the display picture and saw a cropped screenshot of two blood elves staring back at me. I reasoned that it had to be someone from my guild, even though I wasn't sure who. I accepted the request and the contact appeared on my contact list. As it turns out, they were online.
Games Radar lists five things MMOs are doing wrong
The following slipped through the cracks a few days ago, but like Lewis Black we're going back to it because it's worth a look. Games Radar ran a feature called "Saying no to the MMO," listing five evils embedded in the genre's culture and design that have really got to go.Read it for yourself, of course, but the five things include gold farming, elitist endgame content, unhealthy addiction, drab action-bar-and-auto-attack-based combat, and the continual bleeding of players' pockets via monthly fees and microtransactions.The genre needs an infusion of fresh ideas to progress, but Games Radar's list is controversial. For example, a lot of people like the elitist endgame content. But maybe raiding games don't need to go away; maybe there should be new (or old) types of MMOs with different philosophies, and maybe those MMOs could co-exist with the EverQuestian standards. It's food for thought.
The alien world of Eastern MMOs
That may be overstating things a bit, but from from the Western viewpoint that's a pretty accurate assessment. It's easy to point out the little things that are different in China. They really like steamed buns, for example, and they make stamps that taste like pork. But the games ... the games are what are really different.Take ZT Online, possibly the most popular game in the country. A fantastic article in the Chinese newspaper Southern Weekly took an in-depth look at the title, unveiling the fascinating and utterly alien gameplay that props up the game. It's PvP-heavy, and absolutely riddled with Microtransactions. Almost everything you can think of, from leveling to looting, requires that you pay for it. It's a swirling morass of everything that Western MMOG players say they hate.And it gets even better! Because in ZT Online if you want some loot, you can obtain it easily, just by gambling for it. With real money. Meanwhile in the states we're nervous about the possibility that the government might tax avatar sales. Hah! This is a really complicated issue, and we could all use some help understanding things. You should start with Danwei's commentary, as he was the one kind enough to translate the article for us in the first place. (Oh, by the way, did I mention that the article was pulled from the newspaper's official site when the company that makes it made a complaint? Did I mention China is different?) Then move on to Bills Due's observations. He notes that this gambling component is extremely widespread in Chinese games. A less detached and +5 more cynical analysis is available from the PlayNoEvil, who wonders if the highly addictive game is as much a drug as a pass-time. Simon Carless gives a great capper at the GameSetWatch blog, and should hopefully drive home why you need to read this: The full article is absolutely fascinating - in fact, I'd go as far to say that it's one of the best written, most humanistic pieces on games I've read so far this year.
A snapshot of today's gold-selling/power-leveling market
GameSetWatch, the alt.blog on CMP's Gamasutra network of sites, has up a discussion with a gold-farming boss. "Mr. Smith" is one of the owners of a gold-selling site, and submitted an article looking at the current state of the virtual currency market - from his perspective. Smith makes two interesting points in his discussion: that power-leveling is now the 'growth industry' for RMT services, and that the newest workforce in the marketplace is ... wait for it ... North Korea.The cost of these power-leveling services has also dipped considerably as new players enter the marketplace. Competitive pressure has dropped the price from about $6/level to more like $2.50/level in World of Warcraft. All 70 levels now averages about $250, down from a high of almost $500.
Investors sue game operator for stopping gold-farming
No, I'm not making this up. In October Giant Interactive Group Inc took action against gold farmers in their MMO, Zheng Tu Online (reportedly the most popular online game in China in 2006, with 1.3 million active subscribers). Giant changed the game-mechanics to prejudice against gold farmers, just one month before their IPO in November. Well, after kicking out all those gold farmers who were paying subscribers, concurrency figures fell, as did total registrations - and the investors are apparently cross with Giant for both not disclosing their action against the gold farmers, and using the registration figures for September (before the rules-change was made) in their IPO registration statement, instead of the October figures.
Should lower levels get Daily Quests?
Player Cursethyfoe of Cenarius can't get enough cash together on his pre-60 toon. He suggests turning some simple low level kill and collect quests into Daily Quests. He even points out some already existing quests that would be ideal in certain level ranges.But CM Bornakk shoots down his suggestion, saying that Blizzard hasn't seen any cash flow issues with lower level and mid-level players.I have to agree with Bornakk. Low levels shouldn't be farming the same content continuously. There is more than enough content for them to explore and make cash doing it. High level Daily Quests are fine when you are already level 70 and are willing to grind the same old quest.What do you think?
The Daily Grind: Gold farming in your favorite game
Though not every game developer discusses it, pretty much any game with a currency has an issue with people farming for funds and reselling them for real world cash. What we're asking you for this morning's Daily Grind is how farmers impact your game play experience. Are they a daily hassle? Do you have to fight them for the best farming spots? Have they caused massive inflation in your game's economy? Are they constantly spamming you with messages? Or are they completely inconspicuous? Let us know the game you're playing and how gold farmers have changed -- or not changed -- the way you play.
Breakfast topic: How can you tell a gold farmer?
A couple of days ago, I did something that I never, ever do in WoW. I ran past someone fighting a mob and took a ore deposit. Why did I commit this evil deed? Because the other player was a female troll hunter with a letter-salad name and a pet named "Cat" -- in other words, someone I strongly suspected of being a gold farmer. After she said "lol" and ran away, I got to thinking about gold farmers. (Edited to add: After the lol, I asked if she was going for the ore and she said no. Armory also provided that her only prof was skinning. I'm not quite as evil as you may believe.) This led to today's two-part breakfast topic: How do you tell a gold farmer, and what do you do about them when you find them? I have a sort of mental checklist for suspected gold farmers:
