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Keeping the gold farmers at bay: An interview with Fallen Earth's Colin Dwan
Gold farming and gold spamming is a very real problem in our current MMOs. While some games are spending a good chunk of their resources to battle the farmers and save their game's economy, other games are enjoying a relatively spam-free existence. One such game is Fallen Earth. So what's their secret? Have they designed an actual farm-proof game, or is it just that they're doing an amazing job of clean-up behind the scenes? We talked with Project Manager Colin Dwan for some insight into their proven methods. Follow along after the cut below for the complete interview.
NCsoft sings a familiar tune with Aion security warnings
If you've been watching the increasingly insistent security warnings from NCsoft in the Aion community, your first reaction is probably to assume that it's another round of hackings a la Guild Wars. Don't be so quick to jump to that conclusion however, because while the warnings are pretty familiar this is a bit of a different situation. With Aion's recent huge (and sometimes hilarious) push to ban gold sellers, the RMT traders are looking for new ways to make a (dis)honest living. And they're starting with some pretty official-looking phishing attempts in-game. Aion Support Tweeted a warning a while back, and Andrew "Tamat" Beegle echoed the sentiment last night, pointing back to the security warnings on the main site. Unfortunately, gold sellers are persistent. And while it's a relief not to have them hanging around in game anymore, they didn't decide to step away from their computers and find a different way to make a living, they just changed tactics. So let's be careful out there.
The Queue: It's just a game
Welcome back to The Queue, WoW.com's daily Q&A column where the WoW.com team answers your questions about the World of Warcraft. Adam Holisky be your host today. I might be wrong with this one, but I think World of Warcraft is just a game. I mean, it's something we all do in our spare time, and have fun with, right? And it doesn't really matter, because at the end of the day everything is just pixels on the screen. But maybe I'm off base here, and WoW isn't a game. Maybe it's real. What is real? Is there a spoon? I see dead people. Retadinman asked... "Why are draenei hated so much? The "lorelol" retcon wasn't really that big, but since my main character and posting avatar on the Forums (who are the same) are draenei, I get a lot of hate. Why is this?"
Blizzard warns against buying gold
If it wasn't already obvious, Blizzard put together a page on their official website making clear their stance towards buying in-game gold, and have just recently given it another big push. To put it simply: don't. The page outlines what we at WoW.com have known for quite some time (hence our collective stance against buying gold) -- that gold buying harms other players. The site doesn't go into specifics other than to say that gold selling companies often acquire their gold through unscrupulous means. They sum up their statement by saying that "players who buy gold are supporting spamming, botting, and keylogging." Basically, if you're a gold buyer, you're part of the problem. No, seriously. Gold sellers acquire gold by hacking into other players' accounts, taking their gold, selling all their items, and sometimes maliciously deleting their characters. That gold you think some Asian spent hours farming in Nagrand or something is more likely to be some other player's hard-earned gold and the seller is just as likely to be some dude from Jersey. As tempting as buying gold may seem -- and I've read many arguments towards why people buy them -- the bottom line is that it is harmful to the game and you're not doing yourself any favors in the long run. Blizzard says that it "diminish(es) the gameplay experience," but that's putting it nicely. Gold selling and power leveling are against the EULA, anyway, so anybody who patronizes these services are in danger of getting banned. And if you don't believe in buying gold (go you!), protect yourself by getting an authenticator or reading up on account security.
Breakfast Topic: Why Blizzard should make authenticators mandatory on Battle.net accounts
With the impending switch to necessary Battle.net accounts, Blizzard has an opportunity to create and extremely secure and hardened gaming community. They can do this by waving a magic wand, angering a certain amount of their customer base, and eliminating in one swoop nearly all, if not all, account hacks.Blizzard can make authenticators a mandatory feature on all Battle.net accounts.There are many pros and cons such a move would bring about. Let's examine the cons first since everyone likes to complain about stuff. The largest con would be that people would be required to have a physical piece of equipment specific to WoW and other Blizzard games. Some people would obviously not be okay with this and cancel their subscription, and others would not understand how to push a button and punch in numbers (I'm not kidding). There would be a large cry from people around the net, particularly people who enjoy scamming others out of gold and their accounts, but those are easily enough ignored.
Square-Enix cracks down on gardeners, sends out bans
If you've got a green thumb, you probably now have a sore thumb thanks to the Square-Enix banhammer. Gardeners across Final Fantasy XI have been complaining on fan forums that they've recently lost their accounts, only now tying the cause of their bans to their gardening activities.Community site Pet Food Alpha has reported that Square-Enix is specifically targeting players who own more than one character for the explicit reason of gardening. Any level character can garden -- even right from the start of the game -- but no character can have more than 10 flowerpots at a time in their house. This has sparked players to purchase more character slots to simply expand their gardening enterprises, a common practice that has been done by players for over six years.Players are unclear if these bans have been handed our by individuals on the RMT Task Force, or if they bans were created by one of Square-Enix's new automated tools. We'll keep our eyes on this story and update as new information comes in.
China's gold farming ban not really a ban
The other day, we reported on China's recent ban on trading real currency for virtual goods, and it was hailed as the end of gold selling in the MMO world. Unfortunately, it may not actually play out that way. While this would put a stop to some gold selling, it won't stop all of it thanks to a convenient little loophole.That loophole is the fact that their law has no jurisdiction over foreign transactions. While it absolutely can put a stop to these transactions on Chinese soil using Chinese servers and Chinese currency, Chinese goldfarmers can still happily (well, probably not happily) scrounge up gold on American realms and sell it to American players. Most likely, this new law won't have an impact on the gold selling industry whatsoever. The people being impacted are those crafting their games on a model of microtransactions rather than a subscription model. Developers, not gold farmers, will be harmed by this. A game like Free Realms is no longer a feasible option in China.
The Queue: The roof, the roof
Welcome back to The Queue, WoW.com's daily Q&A column where the WoW.com team answers your questions about the World of Warcraft. Alex Ziebart will be your host today. I've received a load of e-mails, tweets, whispers, and whatever else since Eliah posted this past weekend's WRUP. Yes, my garage burned down. No, nobody was hurt. No, the house didn't burn down, the siding just melted a little. No, that wasn't my car, it was my neighbor's car. Yes, my office has smelled like someone barbequeing since it happened and I can't get the smell to go away. I appreciate the concern, guys. You are all awesome. I guess I should pick a relevant Song of the Day, huh? How about Billy Joel's We Didn't Start the Fire?Jack Spicer asked..."With each expansion Blizzard seems to be bringing underused talent specs around and making them highly desirable. In TBC, it seemed to be Feral Druids, Prot Pallies, Shadow Priests and BM Hunters. In Wrath, they really brought up Survival Hunters and Retribution Pallies.But I'm curious. From a PvE perspective, which talent trees are still universally lacking and laughable?"
There could be up to a million Chinese gold farmers
A new report on MMO gold farming claims that there are about 400,000 working in China on gold farming and trading, and that there could be as many as 500,000 to even a full million. Of course there's no way to tell exactly how many people are employed in the business (and the number almost certainly doesn't stay constant for long), but according to interviews and surveys done of business there, that's the number they've come up with. They also claim a $10 billion a year turnover, however, and that number seems way high, though remember that they're talking about all MMOs, not just World of Warcraft. The report has some other interesting information about how China does gold farming: there are a number of brokerages staffed by English speakers in the larger cities that handle the actual transaction, and then the farms themselves are usually outside the cities, where cheaper labor is available. Typical pay in the farms is about $140 a month plus food and board, working in about ten hour shifts, while pay is higher in the city-based brokerages. Most employees are younger guys, who play while drinking beer and smoking cigarettes, and lots of their ingame tasks are automated with custom-made and adapted software.
Guardian talks to Chinese goldsellers and UK buyers
UK paper The Guardian has a look at what life is like at a Chinese goldselling company. It's interesting, but we've basically seen it before -- the small room of young people working almost 24/7 to make and deliver gold in-game, the concerns about worker livelihood and the supposedly large amounts of money going through these businesses (there's one figure quoted of £700m, which is about $980 million, but that's an estimate -- no one really knows how much these companies are making).But what's really interesting about this piece is that it seems to treat goldselling as more of an "opportunity" than anything else. The people running the companies are making money, the employees are getting a roof over their head and a steady paycheck, and even the guy making the film talks about how governments should start taking a cut of this industry. Nowhere is it actually mentioned that Blizzard considers these companies to be against the terms of service, or that many times the gold obtained by these companies isn't earned through simple grinding, but by hacking, keylogging, and exploiting. Even if (emphasis on the if) these companies are making millions of dollars a year, they're stealing accounts and cheating in-game to do it.Rowenna Davis also did interviews with both the gold farmer and a player in the UK buying money from him (bannz0red?), but again, there's no insight at all from the player whose account was hacked and bank was looted, or the player who is able to earn as much gold as they need and have a life outside the game (there are plenty of those to go around). Would have been nice to see the issue from players who aren't actually breaking the game's terms of service.Thanks, Bryn!
SOE hires crime fighting gnomes to fend off credit card worms
Online credit card fraud is big business and even MMORPGs aren't safe from it's far reach. We recently had a chance to sit down with Executive Director of Global Customer Service, Brad Wilcox, and discuss how SOE is dealing with gold selling and power-leveling services for their games. They are taking this war so seriously that they have put all transactional business under keen gnomish scrutiny.Can you tell us how this fraud prevention task force came to be?Brad Wilcox: Since the inception of EQ1, we always had components of a fraud prevention team. These were game masters and individuals tasked with looking at the game economy and making sure that people weren't exploiting. Since September 2007, we started to see a big increase in fraudulent activity in regards to stolen credit cards. That is when it was decided to put a few more resources specifically related to the fraud that was happening with accounts and subs being created with these stolen credit cards. That's when we formed what we call the NUGIT team, which stands for Norrathian Underground Gnome Investigation Team. As you can tell by the name, our employees enjoy having as much fun on the back end as we do on the front end of these games
Third largest gold selling site sells for $10M
Gold selling has always been a lucrative business, but the recent acquisition of the My MMO shop website proves that it's recession-proof as well. As reported by recent financial records, the third largest MMO gold selling site in the industry just sold for $10 million to a company established in 2008 for the sole purpose of buying the site. This makes me wonder what the top two would sell for., but I digress!"MyMMOShop.com appealed to us because of its strong reputation for providing optimal customer service," says Hunter Crowell, My MMO Inc.'s Media Relations Agent. "That focus will continue with our purchase." Wait, am I wrong in pointing out that this business goes against the EULAs of every major MMO out there? We're not talking about simple company-backed RMT here, we're talking about gold farming and gold spamming. Yet, despite the "illegal" nature of the business, it seems to only be growing in popularity, ironically more as the economy sinks deeper. "This is a risky time for any kind of traditional investing," says Crowell. "People are staying home more and choosing less expensive forms of entertainment, like playing video games."
Reporting gold spammers in WAR now easier than ever
The gold seller scourge has fallen upon Warhammer Online, as you've likely noticed. But Mythic Entertainment has taken some rather extreme measures to silence the incessant spamming. To help reach that goal, they're making it easier for players to report gold selling activity and harassment. In keeping with their zero-tolerance policy on gold spamming, Mythic states, "We are committed to making life as hard as we can for Gold Sellers in game and maximizing player enjoyment. To that end we have added a new tool to streamline the gold seller reporting process." That tool is found within the Appeal Interface, as the stand-alone category "GOLD/PL SALES" -- and is not found within the Violation category (which is used for most other types of harassment) as you might expect. Submitting these appeals via the GOLD/PL SALES category is a straightforward matter, as shown below the cut: Did you enjoy this? Make sure to check out our Warhammer guides: Massively's Character Creation Guide and our WoW Player's Guide to Warhammer. Plus, don't miss any of our ongoing coverage as Massively goes to WAR!
WAR's anti-gold-selling policy challenged
We're well aware of Mark Jacobs' and Mythic's views on gold sellers in Warhammer Online, but what about the opposite side of the fence? Could gold sellers in a young, potentially top-selling MMO actually help the game develop and attract the adult working class? That's what Gigaom's Wagner James Au argues in a recent article."When launching a big-budget online game, it doesn't strike me as a very good idea to risk alienating nearly a quarter of your user base right out the gate. That, however, is likely to be the consequence of an extreme anti-gold selling policy at Mythic Entertainment," writes Au. He also cites research by Nick Yee, who is fast-becoming the most popular gaming-related research scientist, stating that gold-buying is done mostly by those ages 35 and older, who don't have the time to play as those younger gamers.
RMT company Live Gamer to work with virtual economist
Live Gamer, the legit Real Money Trading (RMT) company that handles all legal transactions for EverQuest II and other games, has brought on "noted virtual econonomist" Vili Lehdonvirta. Lehdonvirta is a former game designer who now researches virtual consumerism at the University of Helsinki and the Helsinki University of Technology TKK.The prominence of economists and other financial experts in the MMO and virtual world industries has been steadily growing in recent years. For example, CCP's EVE Online hired a full-time economist to work on its staff and to put together quarterly economic reports, among other things.Live Gamer's ambition is to transform an RMT black market that's causing the industry to bleed away potential profits and that's sending waves of instability and frustration through various MMO communities into a legitimate business that can be monitored and controlled by developers with their communities' and business' best interests in mind.[Via MMORPG]
Authenticator ordering leads to unexplained refunds
We've already reported that the Blizzard Authenticator is sold out, but here's another twist to the story. WoW Insider reader Ryan told us that he placed his order last Monday, before the sell out was announced. However, instead of getting his Authenticator, he instead got an unexplained refund. With no other word from Blizzard, they simply canceled the order and refunded the money. He talked to a coworker who had also ordered the Authenticator and found that he had the same experience. As of yet, Blizzard has not explained the refund to him. It's likely that Ryan was simply unlucky enough to place his order after they'd sold out but before they'd officially announced it, but there's other somewhat unfortunate implications. If they're refunding his order instead of honoring it, it suggests that they don't expect to have any new Authenticators ready for quite some time.
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Hernandez v IGE battle continues
Antonio Hernandez is a gamer with a mission. Since 2007, Antonio's lawsuit has been trying to put an end to gold sales from seller IGE and his case has made more than a few headlines. Antonio was mad at IGE for ruining his game and for companies like it for ruining the experience of other players. He decided that it was time for someone to take a stand against gold farmers, gold sellers, and the people behind the gold selling industry. The battle is still raging and, just the other day, his attorney filed for his gold selling case to become a class action lawsuit. A judge will review it, and if approved, millions of World of Warcraft players, and perhaps those in other MMOs, will have a chance to fight back against gold selling. The lawsuit shows no sign of losing steam, so be sure to take a break in the inn and check back for updates.
IGE founders settle their legal dispute
Those of you who enjoyed watching IGE founders Alan Debonneville and Brock Pierce battle each other in the legal arena will be a little upset to learn that the show is nearly over. The embattled co-founders of infamous gold selling agency IGE have decided to settle their differences. The court has approved the decision and it appears that the legal wrangling and mudslinging campaign has drawn to a close.The two had filed suit against each other claiming disputes surrounding the distribution of bribes (both in real and virtual gifts), unethical business practices, and other various acts that would make your average gold seller look like a shining star in the corporate sky. Due to all of the legal trouble their company faces, it is not particularly surprising that the two would settle their differences. Unfortunately, we are not being told what the two have agreed to since the settlement is a closed affair. However, in order to make amends the two men have until the 14th of April to come to a decision in a settlement that could see a large chunk of cash changing hands.
Lawsuit claims IGE dug too greedily and too deep
Out of sunny Florida comes a storm ready to rain on the parade of gold sellers everywhere. Gold seller IGE has found itself sinking deeper into a stack of complaints thanks to one concerned gamer. Antonio Hernandez is fed up with the spam, inflation, and annoyance that stems from gold selling and has decided to do something about it. He has filed for a class action lawsuit that claims inflation in the virtual economy, thanks to gold sellers, forces players to spend more time behind their keyboard in an attempt to makes virtual ends meet, thus costing them more money. "This loss of time, conservatively, amounts to hundreds of thousands of hours of subscriber time and causes the irreparable harm of driving subscribers away from World of Warcraft." Since the announcement was made, Antonio has already been flooded with letters of support from the WoW community. The reason for the support is not only because Antonio is trying to end gold selling, but because he is an active member of the virtual community he feels has been wronged. "The lawsuit," says case consultant and professor Greg Lastowka, "has more of a feel of a community trying to enforce its rules rather than a game company trying to enforce its power over the participants." The community is a strong one, and to add to the power players wield, the game companies are taking a stand with them. Blizzard has announced that they support the lawsuit and stated that gold selling is a very serious concern of theirs.The case dives headfirst into a world with no clearly defined boundaries. The Florida justice system, having issued a subpoena to IGE demanding their transaction details, accepts that the subject of virtual law is real enough for concern. This is a good sign for players since their rights are also what are at stake. As Hernandez's lawyer, C. Richard Newsome, asks, "what are the rights of the [virtual world] community members when they go online?" The community members supporting Antonio have made one thing crystal clear concerning that question. They desire a fair game and hope to collapse IGE's virtual gold mine right on top of IGE's head.
Square/Enix cracks down on Final Fantasy XI RMT
The folks at Square/Enix have had a rough time with in-game money sellers, commonly known as gold or gil-farmers. Over the last few years they've taken some drastic steps to curtail the activities of RMT vendors inside the world of Final Fantasy XI. At the Austin Game Developer's Conference last year, they spent the majority of a keynote session talking about their efforts to stamp out the farming menace. Through the tireless work of the anti-RMT squad onstaff, they've greatly reduced the instances of gold selling in Vana'diel.Still, the sellers never rest. The official FFXI site has up details on a fresh new round of bans the company has handed down. Interestingly, they break down the numbers so we can see who was banned for what. We can seen, then, that about 1500 people have been removed from the game since February 17th for gil-selling in-game. Since January 27th about 1000 people have been kicked for using movement hacks, while about half that have been removed for 'monopolizing monsters or areas'. Interesting stuff, and fascinating to see it broken out like that. Keep fighting the good fight, Vana'diel soliders!
