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Get ready for more AR apps for Google's Tango
With Google riding high on the back of Pixel's success, it's easy to forget that 2016 also saw one of the weirder releases from the company - Google Tango. Putting 3D-mapping tech into a smartphone for the first time, the Tango-enabled Lenovo Phab2 Pro, resulted in a phone better at tracking its surroundings than ever before. Now, it looks like the platform could be getting some much needed new software, as later this year Google's AR tech will receive native Unity support.
Gap envisions a future with augmented-reality 'dressing rooms'
Fashion brands know experimenting with tech is imperative, whether it be to enhance the retail experience or introduce fans to the concept of virtual reality. For Gap Inc., which, in addition to its eponymous label owns Banana Republic, Old Navy, Athleta and Intermix, technology has never played a major role in its business strategy. But as the company struggles with declining sales, it's trying to find creative ways to engage with customers. That's where Gap's "DressingRoom" app will come in when it launches in the coming days.
ASUS' ZenFone AR is ready for Google Tango and Daydream
The second Tango-ready smartphone has arrived -- kind of. It looks like ASUS is preparing to reveal the ZenFone AR during its press conference at CES on Wednesday, January 4th, but chip-maker Qualcomm published a blog post about the phone a few days early. According to Qualcomm, the ZenFone AR takes advantage of the Snapdragon 821 processor, which also powers Google's Pixel and ASUS' ZenFone 3.
Google's Project Tango becomes just 'Tango'
Onstage at Lenovo Tech World 2016, Google Engineering Director and Project Tango lead Johnny Lee announced some changes coming to Google's three-year-old augmented reality initiative. First up: now that Google is ready to ship the technology to consumers, the company is dropping the "Project" from the name and ramping up its investment in AR. Essentially, Google is ready to take this thing out of Beta and into the spotlight.
