identity
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Google helps you manage your online identity, justify those vanity Alerts
You know that Google Alert you set up to ping you every time someone mentions your name on the internet? Don't worry, that wasn't self-centered or anything, you were just protecting your online identity. Google today is encouraging the growth of vanity Alerts with its "Me on the Web" feature, a new segment of Google Dashboard dedicated to managing your online identity and finding out what people are saying about you on the global bathroom wall that is the world wide web. The feature makes it easy to set up alerts with your personal information and includes links to tools for identity management and content removal, because the seven billion other people on this planet don't need to know exactly what happened at your office's last Christmas party.
Sony makes good, doles out identity protection activation codes for PSN and Qriocity users
Still feeling burned by Sony's record-breaking PlayStation Network outage? Fret not, promised reparations have arrived: a short form on the PlayStation website is now distributing activation codes for a free year of Debix AllClear ID Plus identity theft protection. The offer is good for all US PSN and Qriocity account holders who activate before June 28th, netting users up to $1 million in identity theft insurance coverage. Feel better? Hit the source link below to get your redemption code.
Nokia slams door on Ovi label, rebranding everything to Nokia Services
Nokia's Ovi Store, Ovi Maps, and Ovi everything else will soon be getting a name change. The Finnish company has announced that it's "evolving" its software brand identity by renaming its service offerings to Nokia services, starting with new devices in July and August. This transition is expected to last into 2012 and was pretty much inevitable in the wake of Nokia's hookup with Microsoft earlier this year. Part of that agreement was for Nokia software, Maps in particular, to be made available in other Windows Phone devices and across Microsoft's range of services, so it makes sense for Nokia to literally put its name on its wares. Nothing structural will be changing about software roadmaps or plans up in Finland, this will be just a new nameplate atop the same strategy as outlined previously.
Apple brand valued at $153 billion, scoots ahead of Google for first place
What is the world's most valuable consumer-facing brand? If you'd asked the guys behind the BrandZ survey at any point over the last four years, they'd have told you "Google," but in 2011 their answer has changed. Apple is now the hottest property in terms of consumer goodwill, earning an estimated valuation of $153.3 billion and leading a pack that includes the likes of Coca-Cola, BMW, HSBC, and Disney. The tech sector had a very strong year as a whole, with Facebook's brand improving in value by a staggering 246 percent (to $19.1b) and Amazon becoming the world's most valuable retailer (at $37.6b) in spite of having no actual stores. Sadly, there were some downers too, as Nintendo lost 37 percent of its brand worth over the past year, Nokia dropped by 28 percent, and the BlackBerry marque was considered 20 percent less awesome than before. Punch the source link to learn more. [Thanks, Bruce]
Sony offers free Debix identify theft protection for PSN and Qriocity hack victims in US
Sony's "Welcome Back" package of free software and PlayStation Plus subscriptions was a nice gesture, but it won't help you if your credit card gets fraudulently charged in the aftermath of the PlayStation Network debacle. That, however, is exactly what Debix is for. Sony's announced that it will provide a complimentary one-year subscription to Debix's "AllClear ID Plus" identity theft protection service to all PlayStation Network and Qriocity account holders in the United States, which will attempt to protect your personal data from harm, by both monitoring known criminal activity for your private digits and providing up to $1 million in ID theft insurance coverage. We've never used Debix, so we can't vouch for its reliability, and this particular plan admittedly doesn't look quite as comprehensive as the one Debix offers regular customers for $10 a month. Still, some peace of mind is a heck of a lot better than none, so we think we might take Sony up on its offer and sign up by the June 18th deadline. If you'd like to join us, you should find an activation code in your inbox before long.
White House unveils national strategy for secure internet IDs
This one's been in the works for some time now, but the White House has just today officially unveiled its plans for a national secure internet ID program -- or as it has dubbed it, the National Strategy for Trusted Identities in Cyberspace (NSTIC). As expected, that will be entirely voluntary and largely driven by various private sector companies, who will be responsible for verifying your ID and providing you with secure credentials that you'll be able to use across the internet -- the credentials themselves could simply be a secure application, or something like smart card or SecurID token. The administration is also quick to point out that the system is not a national ID program of any sort, and it's going to some length to play up the involvement of multiple credential providers, with Commerce Secretary Gary Locke saying that "having a single issuer of identities creates unacceptable privacy and civil liberties issues." Hit up the source link below for all of the finer details, or head on past the break for a quick video explanation.
Acer changes its logo, hopes to start afresh
Over in Acer HQ, it's out with the old and in with the new. Having bid ciao to former CEO Gianfranco Lanci, the Taiwanese company is now slapping a fresh coat of paint and a softer typeface upon its corporate identity. The new Acer green is lighter and brighter and the more rounded new shape looks a lot safer for kids to play around with, should the occasion ever arise. We doubt this will make a big difference in the company's push to be "more like Apple," but hey, at least we now have a visual marker to distinguish the products that came before this shift in strategy from those that come after.
PSA: Steam Guard now available to all Steam users
The Steam Guard system (which uses identity tech to warn you when anyone tries to log in to your Steam account from a different computer) is now available for all users, according to the official website. Previously, it was only being tested by certain users (including Gabe Newell, who even posted his password online during GDC), but now anyone with a Steam account can give it a try. To use the service, you just need to update Steam to the latest version, make sure you have a verified email associated with your account, then just restart Steam. Then, any time you log in from a new computer, Steam will send an email with a code that you'll need to enter to use the service. If you get an email for a computer you didn't log in from, someone else is trying to access your account. Pretty easy -- now no one will be able to play with your Torchlight characters but you.
MIT Media Lab gets a multiplicitous new logo (video)
Logos can be surprisingly divisive things, so the MIT Media Lab has decided to cheat a little bit with its new identity: it won't have just one logo, it'll have 40,000. You heard / read / imagined that right, the new Media Lab logo will simply be the concept of three intersecting "spotlights," composed of three colors, straight lines, three black squares, and a few blending gradients. There's an algorithm behind it all, which is used to generate a unique logo for every new member of staff, meaning that although trademark claims may be a headache to enforce, originality will continue thriving in the Lab for a long time to come. Hit the source link to learn more or leap past the break for a nice video rundown.
Editorial: Facebook, single identities, and the right to be anonymous
Here in the small but intense world of writing for tech blogs, trolling and spam are a daily nuisance. In fact, on a highly commented-upon blog such as Engadget, dealing with them (i.e., deleting comments, banning spammers, and responding to irrational people) can sometimes feel like a full-time job. I know this firsthand, as I have, possibly more than most of the other editors here over the past few years, made it one of my primary daily tasks (along with our three amazing interns). By engaging with our commenters, I've made a few friends. Mostly though, it's a thankless task, an unending, uphill battle for Engadget, which ranges between 10 and 20,000 comments per day. The low quality of many comments is largely caused by anonymity on the internet, and the fact that anyone can sign up for as many Disqus accounts as they wish. Sure, people can log in using Twitter or Facebook, and while the number of people who choose to do so has risen drastically, nearly half of our commenters still use the Disqus option, which is the most anonymous. I'd venture to guess that 100 percent of our spammers and trolls do so. It's a major headache, and one which we've spent an incredible amount of time combating and discussing, and occasionally, just giving up on.
Product placement gets a logo of its own, turns the world inside out
So the UK is finally catching up with the fine money-grubbing nations of this world and allowing product placement in British-made TV programming, starting from next Monday, February 28th. Advertising embedded in internationally sourced films and shows has long been tolerated as a necessary evil within the Queen's realm, but now that the telecoms regulator Ofcom is opening up locally farmed TV content to the blight of commercialization, it's come up with a suitably austere logo to warn us of its dangers. Basically, any future episodes of Hollyoaks that may contain a "stray" Diet Coke or Nokia N8 within the frame will be preceded by the above P placed within a P, which will prep you for the pernicious potentiality that the programming you are perusing may provoke you into purchasing new property. Capiche?
HTML5 gets a brave new logo for this brave new world
The lynchpin for all discussions of open web standards, HTML5, has been spruced up with a dedicated logo from its parent organization, the W3C. We'd wax poetic about it, but that job has already been done: "It stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It's the standard's standard, a pennant for progress. And it certainly doesn't use tables for layout." [Thanks, Matt]
Obama administration moves forward with unique internet ID for Americans, Commerce Department to head system up
President Obama has signaled that he will give the United States Commerce Department the authority over a proposed national cybersecurity measure that would involve giving each American a unique online identity. Other candidates mentioned previously to head up the new system have included the NSA and the Department of Homeland Security, but the announcement that the Commerce Department will take the job should please groups that have raised concerns over security agencies doing double duty in police and intelligence work. So anyway, what about this unique ID we'll all be getting? Well, though details are still pretty scant, U.S. Commerce Secretary Gary Locke, speaking at an event at the Stanford Institute, stressed that the new system would not be akin to a national ID card, or a government controlled system, but that it would enhance security and reduce the need for people to memorize dozens of passwords online. Sorry, Locke, sounds like a national ID system to us. Anyway, the Obama administration is currently drafting what it's dubbed the National Strategy for Trusted Identities in Cyberspace, which is expected at the Department of Commerce in a few months. We'll keep you posted if anything terrifying or cool happens. Update: For clarity's sake, we should note that the proposed unique ID system will be opt in only, not a mandatory program for all citizens.
Dell tweaks its logo just subtly enough for nobody to notice
A vital, mind-boggling stat: back in 2007, Dell used to have 800 creative teams churning away on its brand identity around the globe. Talk about fragmentation! Well, the company that Michael built wasn't happy with the disparate messages its ever so slightly different logo variations were sending to customers, and so over the summer it introduced a definitive new design. Yes, to most people it's just a blue circle wrapped around the familiar all-caps name and tipsy E, but oh no, it's so much more. For starters, that new blue is a custom shade that you won't find in any conventional color book, now called Dell Blue, and it's seconded by a Dell Gray (fitting for a business-centric operation) and a whole palette of specially selected extra colors. Additionally, the lettering is now a little taller and squarer, with the E extending above and below its brethren by tiny little bits. Oh, and there's an exciting new typeface for the company's slogan -- check it out after the break.
Apple granted patent for handheld that recognizes your hands
You could probably fill a book with Apple patent applications that never amounted to anything, but here's one that's at least been granted -- a "handheld device" that uses capacitive sensors to recognize your identity just by the way you hold it, and subsequently personalize the device's buttons and settings to your hand based on your user profile. That's all that's actually been patented here, but the general idea is a little more grand -- you could theoretically grip a handheld with either hand, and it would automatically generate "button zones" under each finger using sensors (or disappearing buttons, perhaps) baked right into the chassis, making cries of "you're holding it wrong" hopefully fade into obscurity. Still, it's not the first time we've seen Cupertino reaching for digit recognition and we're sure it won't be the last, so we'll just file away our enthusiasm until or unless Jobs announces it on stage.
Study: iPad owners are selfish elitists, non-owners are independent geeks
Hey we didn't say it, we only repeated it. Consumer firm MyType has done a study of the opinions of 20,000 people, and have determined that iPad owners are wealthy, sophisticated, educated, and score very low in tests designed to chart altruism and kindness. In short, they're rich and smart, but also spoiled and cruel. If you happen to be anti-iPad (and probably vocal about it), don't worry, we're not leaving you out. Those who criticize the iPad, says the study, most likely don't own one (which seems obvious, no?), and tend to be "independent geeks" -- "self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet." In short, "bashing the iPad is, in a way, an identity statement for independent geeks." Owning an iPad might make you less inclined to give to charity, but not owning one means you're trying to define yourself by being anti-Apple. Whew -- and they say generalization is a bad thing. In reality, of course, there are all kinds of shades of gray in here. Certainly there are very altrustic people who have purchased iPads, and certainly, not owning an iPad doesn't mean you're searching for an identity (nor, of course, does it mean you have one). But these are definitely general trends -- we've heard before that iPad owners tend to be at least more wealthy and educated than have-nots, and just one browse through your average comments section will tell you that "independent geeks" are often more than willing to criticize to make themselves look good. [via Slashdot]
The Daily Grind: Are you ashamed of being a gamer?
This past week, blogger Tobold dusted off the issue of gamer pride -- and more specifically, gamer shame. While we have strong affection for our beloved hobby, gaming has a stigma that's yet to completely wear off, even though our ranks swell every month. It's a frustrating double standard when friends openly chat about sports, movies and TV, and yet give you an odd look when you gush about your favorite game. While I'm not shy about being a gamer, I don't exactly go about broadcasting it, either. For one thing, a lot of people still associate video games with either mindless violence or childish play. For another, it's simply hard to explain the attraction of games to those who have limited or zero experience with them. As a result of this stigma, there's a temptation to keep your gaming persona on the down-low, or "DL" as kids a decade ago put it. Do you hide your identity as a gamer from friends, loved ones and co-workers? Are you cautious about bringing it up in conversation until you know you're among like minds?
Intel's smart TV remote will recognize you, tailor content to your wishes
It's all about how you hold it, apparently. Intel's Labs have churned out a proposal for a new user-identifying system to be embedded into remote controls. Given a bit of time to familiarize itself with particular users, this new motion sensor-equipped channel switcher is capable of correctly recognizing its holder just by the way he operates it. Taking accelerometer readings every 100 nanoseconds, the researchers were able to build a data set of idiosyncrasies about each person, which would then be applied the next time he picked up the remote. Alas, accuracy rates are still well short of 100 percent, but there's always hope for improving things and for now it's being suggested that the system could be employed to help with targeted advertising -- which is annoying anyway, whoever it may think you are.
GamersFirst promoting anonymity in response to Blizzard's Real ID system
Unless you have sealed yourself away from the internet for the past few days, the odds are good that you've heard about Blizzard's decision to make the Real ID service mandatory for forum usage. The result was the sort of enormous fiasco that makes the phrase "PR nightmare" sound far too gentle. And if that wasn't enough injury, GamersFirst is adding a bit of well-deserved insult with its newest promotion -- which re-affirms how important the option of staying anonymous really is while offering a new home for those packing up and leaving Casa de Azeroth. Executive director Tracy Spaight pulled no punches in a statement on the matter -- "It is an unwarranted intrusion to player privacy to force [players] to disclose their real world identity." The team behind Sword 2, War Rock, and Knight Online (among others) is offering special bonus items until August 9th to players who register in War Rock or Sword 2 with the promotional code StayAnonymous. It's the first public response regarding this debacle we've seen from the industry, but odds are good that it won't be the last. And who doesn't like to get free things just for remaining anonymous?
iPhone 4 pre-order mess takes a sinister turn with privacy breach
In amongst the otherwise fun stampede that befell Apple and AT&T's servers yesterday, some less humorous problems were also taking place. Numerous tipsters reported to Gizmodo during the day that they were being logged into other people's AT&T accounts while going in to try and sign up for an iPhone 4 upgrade. An insider source suggests that this was caused by a major fraud prevention overhaul of AT&T's software last weekend, which was followed by "absolutely no testing" prior to the iPhone 4's launch. Tsk tsk. The network itself has responded by saying it's unable to replicate the issue and is looking into it. While it's doing that, a bunch of people might be "looking into" your AT&T account details. Sleep tight now.
