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Six ways to 'win' at CES
With more than 4,000 exhibitors, if you want attention at CES 2020, you have to work for it -- or at least give the herds of media, analysts and attendees something for paying a visit. This year, it was an unusual mix of approaches that won the crowds and the headlines here in Las Vegas. Whether you're in charge of a multinational tech company, a startup or a research group, here's how to grab all the headlines and hype at the Consumer Electronics Show.
Ivanka Trump disrupted the conversation about women in tech
Decades of CES speaker pages and Las Vegas ballroom stages have been populated by men, some years exclusively. In 2018, CES ended up with an all-male keynote roster for the second year in a row, and the CTA faced so much backlash from tech leaders and equality groups that organizers added two female panelists at the last minute. But at CES 2020, the Consumer Technology Association is catching shade for inviting a woman to deliver a keynote address. A particular woman: Ivanka Trump, advisor to President Donald Trump. The criticism is grounded in surprise and confusion -- after all, Trump doesn't have direct ties to the technology industry. If her keynote session is an attempt to include female tech leaders in CES, organizers have missed the mark.
Ivanka Trump will reportedly appear on a panel at CES
According to documents reviewed by CNET, Ivanka Trump is scheduled to speak at CES 2020. Supposedly, she's slated as a headline speaker in a panel with Consumer Technology Association (CTA) president Gary Shapiro.
Google and Ivanka Trump unveil a tech job training program
Google is determined to prove that it's a force for job creation, and it's cozying up to some unexpected allies to make that happen. Chief exec Sundar Pichai and Ivanka Trump held a roundtable event where Google announced that it will sign the Pledge to America's Workers, a White House effort to expand work education, and launch an initiative that will create 250,000 training opportunities over five years. Google had technically signed the pledge through its membership in the Internet Association, but this is its first direct commitment.
Apple, IBM heads join White House panel on workforce automation
Apple CEO Tim Cook and IBM CEO Ginni Rometty will be among the company executives who will be joining a Trump administration advisory board set to deal with the effects of artificial intelligence and automation on the workforce. According to Reuters, the panel will be co-chaired by Ivanka Trump and Commerce Secretary Wilbur Ross. Board members will serve until 2020.
