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Netflix readies virtual assistant "Max" for iPad
"Siri, which movie should I watch?" "I'll answer that!" says Max, the new virtual assistant from Netflix that customers can expect to see on the iPad... eventually. Currently limited to the Sony PlayStation 3, Max takes a rather goofy approach to suggesting movies, search and ratings. Netflix calls Max "...the rumored star child of Siri and Hal 9000," and has given it an outgoing personality and plenty of snappy one-liners. Netflix told TechCrunch that, if Max is well-received, it should be a part of the iPad app sometime between the next six and 12 months. "We'll expand his repertoire and make him available on other devices in the future, likely the iPad next," a representative said. You can get an idea of what Max is like in the video below.
Netflix Max hands-on: Jellyvision's take on your movie queue
Being a Netflix subscriber is almost like being cursed -- sure, you have access to untold troves of streaming TV shows and films, but how do you choose what to watch? The burden of choice weighs heavily on the indecisive Netflix user, trapping them in a labyrinth of enticing categories, familiar recommendations and episode backlogs. Admit it, you don't know jack about picking out a good flick, which is exactly why Netflix created Max, a comedic recommendation engine that gamifies movie night with quick choices, mini games and quirky humor. Netflix Vice President of Product Innovation Todd Yellin caught up with us at E3 earlier this month to give us a brief demo of the upcoming feature. Yellin parked us in front of a PS3 to demonstrate, pointing out that our screen's topmost category had been replaced by a larger banner. "My mother wanted me to be a lawyer," the Play Max prompt reads. "But my dream is to help you find great stuff to watch." Quirky. Yellin tells us that this is one of several boiler plates the streaming menu provides to lure users into trying Max. A cheeky button beneath the dialogue encourage us to "live our dreams" and give the content recommendation game a spin. Sure, why not?
Netflix adds movie selection service 'Max' today on PS3
Netflix will introduce "Max" on PlayStation 3 today, a new interactive way to find movies and TV shows. Created by Jellyvision Labs (which shares a founder in Harry Gottlieb of Jackbox Games, the studio behind kooky game show You Don't Know Jack), the Max app features a familiar vibe for anyone who has squared off against Cookie Masterson. And no, it's a different voice. Max is incorporated within the category sections of the PS3 Netflix browser – it's not a separate program. Once you click on it, you'll play a You Don't Know Jack-lite game. Max will offer up a movie, which you can start watching immediately, add to your queue or receive a 30-second pitch on. Todd Yellin, vice president of product innovation at Netflix, told us that Max was conceived of in 2007 when Jellyvision and the pair did some testing. The companies re-engaged in 2011 and Max is ready for its debut this week. Netflix will integrate Max into other platforms as time goes on. Also, no, this does not mean we should expect You Don't Know Jack movie trivia as a direct app within Netflix. We totally asked. Update: Jellyvision Labs and Jellyvision Games (now Jackbox Games) are wholly separate entities. We've updated the story to reflect this. Here is a statement from Marc Blumer, marketing director at Jackbox Games: "Just wanted to let you know that Netflix's 'Max' app, while awesome, is not a product of Jackbox Games, but instead was produced by Jellyvision Labs – a wholly separate entity that does share a founder in Harry Gottlieb but is in fact a different company altogether from our games development studio."
Eric Kessler announces AirPlay support for HBO Go and Max Go apps, says à la carte HBO access still isn't economically viable
Eric Kessler, President & COO at HBO, just announced that a long-awaited feature will be going live today during his interview at D:Dive Into Media 2013. HBO Go and Max Go users with Apple products filling the home will now be able to enjoy AirPlay beaming. Straight from the man himself: "Our long-term goal for Go is to be on all platforms and all devices. Effective today, we will be enabling AirPlay -- any device that allows users to watch on the big screen is great. You can play HBO Go on your iPhone or iPad, and then beam that to your HDTV via an Apple TV using AirPlay." It appears that neither app has seen an update in Apple's App Store just yet, but we're guessing it's only a matter of time before both are refreshed. [Update: Looks as if both updates are now live!] Unfortunately, it doesn't seem that HBO will be on Apple TV for some time yet. Host Kara Swisher asked Kessler what the problem was in getting 'em on there. His reply? "We will get on Apple TV -- there is no problem. These things take time." We spoke firsthand with Kessler following his interview, and he affirmed that there's no 30 percent revenue cut to worry about with Apple TV like there is for conventional apps on the App Store. It seemed that HBO simply viewed this as a lower priority now that AirPlay is a reality, and it may go a long way to explaining why so many other video apps are opting for AirPlay inclusion rather than focusing efforts on a dedicated Apple TV app.
Super Angry Birds USB controller puts the sling back in your shot (video)
Yeah. We know. There are pretty much as many ways to play Angry Birds, as there are people who play it. That's a lot. However, the Super Angry Birds controller you see above speaks to us. Why? Because it's not just a sling shot, or a fudged use of existing technology. That wooden "sling" hides one of those motorized faders you see in big music studio desks. Using some coding magic (i.e. a force curve stored in a table), the creators were able to give it a realistic resistance feeling, sans elastic. The rest of the hardware is programmed in Max / MSP and Arduino, with a "Music and Motors" microcontroller. It's not just the sling part, either, with angle and special power triggering available from the same device. A pretty neat solution, we think. Now, we wonder if we could scale this thing up?
PlanetSide 2 unveils the Mechanized Assault Exo-Suit
Heads up, PlanetSide 2 fans; today, Sony Online Entertainment has released some new battlefield intel for you on the game's "most heavy-duty class": the Mechanized Assault Exo-Suit, or MAX. PlanetSide 2's MAX suit "serves as a mobile weapons platform, capable of unleashing a serious beating," and will prove incredibly valuable to players in the field. Thanks to the game's modular weapons system, MAX suits can be customized to deal with specific threats, or they can be outfitted with a more generic loadout to provide all-around support on the warzones. Each faction's version of the MAX suit will come with abilities specific to that faction. Add to that a nice, hefty layer of armor plating, and you've got a force to be reckoned with in any battlefield situation. For a first look at the formidable exosuits, check out the gallery below. [Source: Sony Online Entertainment press release] %Gallery-127964%
Max Payne to rampage on iOS April 12th, Android April 26th
Are you a smartphone user with an itchy trigger finger? Listen up. Rockstar Games has announced that the one and only Max Payne will begin terrorizing your iOS and Android devices in the very near future. The wares will be available for Apple-branded gear (iPhone 3GS, 4 and 4S, along with the iPod touch 4 and all iPad iterations) on April 12th, and Google's implements two weeks later on the 26th. Max Payne Mobile is promising to deliver HD graphics, high resolution textures and exclusive content via the company's Social Club service to your miniaturized screen. Rockstar did not elaborate on which Android sets would be supported, but promised to publish a full list "in the coming weeks." Limber up those thumbs, charge up that handset and get ready to lay waste to... pretty much anything that moves.
LG Optimus 3D Max is a slimmer sequel, world's first phone with 3D video editing
We're not sure if the world was anxiously awaiting a follow-up to LG's Optimus 3D (the AT&T Thrill 4G here in the states), but here it is: the LG Optimus 3D Max -- or Optimus 3D Cube, depending on your country. The latter's been announced for Korean carrier SK Telecom, with the former rolling out to Europe later. The Optimus 3D Max is slightly thinner than its predecessor at 9.6mm vs. the Thrill 4G's 11.9mm, with a faster 1.2GHz dual-core CPU and 16GB of storage built-in, confirming most of the rumors we'd heard previously. According to LG, it will also be the world's first that can handle 3D photo and video editing right on its glasses-free 4.3-inch screen, all shot by the dual 5MP cameras mounted on the back. It also has NFC baked in to support the new LG Tag+ stickers that change the phone's settings when swiped, just like the Optimus LTE Tag. It's scheduled for release in early March with Android 2.3, but we're promised an Ice Cream Sandwich makeover soon after launch, just like its cousin, the Optimus Vu. Check out the full list of specs after the break and expect to us to get a firsthand look when Mobile World Congress kicks off on the 27th.Update: It looks like it'll also arrive in Europe with a new name; the Optimus 3D Max. Check the full English PR release below.
Matrox strikes at NAB, first to market with Thunderbolt products
Word out of NAB is that Matrox, known best for enabling day-traders to run an excessive number of monitors off a single graphics card, will be the first company to market with peripherals designed to use Thunderbolt. All the latest models of its MXO2 family of video I/O boxes will be shipping with Thunderbolt on board, while budding film makers using the current gen MXO2 devices will be able to push 10Gb worth of pixels per second by picking up an adapter. Matrox didn't announce a firm release date or price, though we expect it will fall in line with the current products, which range from $449 up to almost $2,400 for the MXO2 Rack with Matrox Max. They're not exactly must have accessories for the average user, but if you simply can't wait any longer to put those Thunderbolt ports to use, it's the only game in town.
Kodak slips out Easyshare Max camera with 30x optical zoom, '3-step sharing'
We're not quite sure why it wasn't part of the trio of Easyshare announcements earlier today, but Kodak has also rather quietly slipped out its new Easyshare Max camera, which is apparently the "world's only camera with 3-step sharing" (apart from the other just-announced Easyshare point-and-shoots, that is). In other more meaningful specs, the camera also packs an impressive 30x optical zoom with optical image stabilization, a 12 megapixel backside illuminated sensor, a 3-inch HVGA LCD and EVF 'round back, and full 1080p video recording. Look for this one to start shipping on March 9th for $330.
BlackBerry PlayBook demoed courtesy of RIM's Mike Lazaridis and Adobe's Kevin Lynch
RIM has now uploaded the full video of its PlayBook's brief stint in the limelight during Adobe MAX yesterday, where Adobe CTO Kevin Lynch and none other than Mr. BlackBerry himself, RIM co-CEO Mike Lazaridis, take the "professional tablet" through its very first public test drive on the keynote stage. The duo run through an MRI scan viewing app -- presumably in an attempt to woo the lucrative medical market -- along with the PlayBook's Air-based video player and browser-embedded Flash player, both of which seem to work pretty well. We also get a quick look at the tablet's multitasking cards, where we see that apps continue to function even from within their card views; it looks pretty nice, but at a glance, it doesn't do any tricks webOS wasn't pulling off a year ago. Interestingly, the edited video has a number of cuts -- some seem like harmless attempts to cut out boring parts, but there are a couple suspicious ones where we suspect something unsavory happened on the PlayBook or it ran just a little slower than RIM would've liked (of course, with the PlayBook's release still months out, they've got plenty of time to tighten that up while they wait for developers to submit their wares in exchange for a free PlayBook of their own). At the end, Lazaridis expertly skirts Lynch's question of when exactly the device will be released... and he didn't even need a seasoned PR rep standing next to him to deflect it! Follow the break for the full demo.
Adobe confirms Flash Player 10.1 is coming to BlackBerry, Windows Phone 7 and more
We've already known that Adobe would be bringing Flash Player 10.1 to Windows Phone 7, but the company has just now made that fully official at its currently-happening MAX conference (alongside its Air 2.5 announcement), and it's also confirmed exactly which other mobile platforms the plug-in will be headed to. That includes WebOS 2.0, which we've already seen first hand, along with BlackBerry OS, Symbian, MeeGo and, last but not least, the LiMo platform -- those will all of course join Android 2.2, which already supports the plug-in. Unfortunately, there's still no timeline for a release on each platform, with Adobe only saying that Flash 10.1 is "expected" to hit each mobile OS. Head on past the break for the relevant snippet from Adobe's press release.
BlackBerry PlayBook demoed in the flesh at Adobe MAX, Air-based SDK launched
RIM's PlayBook just got real -- quite literally -- at Adobe's MAX conference today. Granted, out-of-the-box Flash and Air support are being billed as a big deal for the PlayBook, but it still seems a little strange that the company showed non-functional dummies running video loops encased in Plexiglas at its developer conference just a few weeks back, only to let Adobe show the good stuff at its own event here. There is some logic behind it, for what it's worth: Adobe and RIM have announced availability today of an Air SDK targeting the PlayBook's QNX-based platform with deep hardware integration, giving devs plenty of ramp-up time considering that the tablet won't be available until early next year. Kobo was among the companies on-hand to talk about the sheer awesomeness of the dev environment, and the general attitude toward the PlayBook's ease of development seems to be a positive one; we all know how important third-party apps are to a mobile platform's success at this point, of course, so we'll need a few thousand more Kobos on board to leave these guys with a happy ending. Check the full demo from the MAX keynote stage after the break. Update: RIM co-CEO Mike Lazaridis -- who was up on stage with Adobe's Kevin Lynch for the demo -- announced that devs who get PlayBook apps approved into App World will get a free PlayBook. Not a bad incentivizer, if we do say so ourselves.
Crazed turntablists transform sneakers into sound controllers, righteous beats result (video)
We're generally quite wary of any video meant to "go viral" and "sell a lot of shoes" (or sell a lot of whatever), but from time to time something comes along and cracks our jaded shell. Case in point: the new Japanese campaign for Nike's Free Run+ running shoes sees experimental musician / DJ Daito Manabe and co. bangin' out a tune with the company's newest. The kicks are outfitted with flex sensors (which change resistance when bent), allowing some impressive control of effects via Max/MSP and Ableton Max for Live. Have you ever wanted to hear a hip-hop version of Thus Spoke Zarathustra? How about one performed on running shoes? You're in luck -- we got it for you after the break.
Flash 10 for smartphone beta coming this October
It's been a while since we've heard a peep about Adobe's Flash 10 for smartphone initiative, but according to a slide from its Q2 Fiscal Year 2009 earnings presentation, the platform's on track for a beta release this October at the company's MAX conference. Prime mobile OS candidates for the beta include those from Adobe's Open Screen Project, which at last count included Nokia, Palm, Google, and Microsoft -- and unless there's been some behind closed doors meetings, the two glaring omissions on that list are still gonna be bugging you come this Halloween.
The Queue: Druids are cats, too
Welcome back to The Queue, WoW Insider's daily Q&A column where the WoW Insider team answers your questions about the World of Warcraft. Adam Holisky will be your host today.Dear Alex,Thanks for making nearly all the comments and questions in yesterday's Queue about cats and dogs.Yours,Adam.Geekycole asked..."Do you guys have any news on a fresh realm opening up?"
Poll: Are you level 80 yet?
With the news last week that the majority of players are not level 80, and that Ghostcrawler considers you to be "hard core" (more or less) if you're at 80 already, the question that's come to my mind is: exactly how many people reading WoW Insider have hit the level cap already?I've only got one of my toons at 80. I suspect it's going to take over a year to get them all up to max level again. Not complaining, I just don't have the stomach to power level all my alts up like that so quickly. After playing the game since release I managed to get nearly every class to 70 before the release of Wrath, but that took...well...years.Gotta space it out and everything.But in our completely non-scientific and totally truthiness-ey poll, let us know. Are you level 80 yet?%Poll-23452%
EVE Community Spotlight: SirMolle Part 2
Band of Brothers fields the largest capital ship fleet in the game. Obviously this provides your alliance with an advantage, but how do you respond to what many players feel is a problem of capital ship proliferation? Do you miss the days before capital ships and POS warfare became the norm? EVE is ever-changing. It has evolved since the early alpha and beta days to early release, to today's EVE. It will never stop changing, and the players have to evolve with it. You can always say "remember the good old days", but, that's just nostalgia. Evolve or die, adapt or be overcome. I could say I miss ninja-mining, I could say I miss dura-Mallers, I could say I miss splash damage from torpedoes, I could say I miss the days before POS's were in the game. But all in all, EVE is a larger game, a larger world, a more complex world today than when it started. Changes are a part of your EVE-life. Embrace it. The most important ship in EVE is not a capital ship; it's the battleship.
EVE Community Spotlight: SirMolle
Alliance warfare in EVE Online is a defining aspect of the game. EVE's setting of New Eden is a sprawling galaxy of over 5000 solar systems, where players are free to build empires, establish vast enterprises, and do whatever is necessary to maintain dominance over their competitors -- be it financial, political, or military. All of that freedom to do what you choose eventually leads players, collectively, into one another's sphere of influence, triggering bitter and protracted warfare. That's the nature of EVE -- the setting provides potential, but it's largely the players who drive the game. In what has been aptly described as "the largest virtual conflict ever waged", the Band of Brothers Alliance (BoB) has stood at the forefront of that struggle for dominance in EVE Online for years. As an alliance, their strength is undeniable. But the power they've gained has sparked a fiery resentment from the much larger non-BoB playerbase in EVE, polarizing the community into those who either love or hate them. In many cases, it's been the latter. After all, for some time, Band of Brothers' goal was to control all space in New Eden, beginning in the lawless frontier of 0.0, where most alliance warfare rages, and eventually consolidating control over Empire space and its commerce. Band of Brothers set a goal for territorial control that's simply not possible in the game, however. The times have changed, and now the old paradigm of territorial grabs characteristic of the epic conflict with The RedSwarm Federation has been replaced with the MAX campaign, and a different nemesis -- the Northern Coalition. As vendetta-turned-alliance policy, MAX is intended to be a wave of destruction that cuts through the hulls and holdings of their opposition. The man behind the MAX campaign, and the Band of Brothers alliance, is SirMolle. Massively recently spoke with SirMolle about the pressures of leadership, the impact Band of Brothers has had on the game, and the endgame of control over New Eden.
Leadership in EVE Online applicable to real-world ventures
EVE Online has been getting increased mainstream media coverage. Recently the New York Times covered EVE's Council of Stellar Management (CSM) summit in Reykjavik, as well as the self-styled 'bad guy' alliance Band of Brother's initiative to annihilate their rivals in New Eden, wiping them from New Eden's star maps. A new MMO article at Forbes takes a close look at the corporate paradigm of EVE Online, both in-game and out. The piece touches on the views of Goonswarm alliance leader and CSM delegate Sean Conover (aka Darius Johnson, CEO of Goonfleet) and the real-world CEO of CCP Games, Hilmar Veigar Petursson. The Icelandic CEO states: "There isn't a lot of difference between what you can apply within the game and out of it... It's more about social skills than gaming skills. It's very hard to stay on top."
