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Fashion and technology will inevitably become one
There's no denying that the technology world is obsessed with fashion. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space. Apple's doing so with fancy smartwatches; Amazon with a shopping platform and voice-controlled cameras; and Google with conductive fabrics embedded in a smart jacket made by Levi's. And the interest is mutual. Fashion designer Karl Lagerfeld, Chanel's creative director, has expressed his love for tech by experimenting with partially 3D-printed pieces and runway shows that simulate a rocket launch. He's not the only one either. Zac Posen, with help from fashion house Marchesa, worked with IBM's Watson supercomputer to create a cognitive dress that lights up and changes colors based on activity on social media.
The Levi's Commuter smart jacket has a ton of promise
Google's mission with its Advanced Technology and Products group is to create innovations like Project Jacquard, which can turn objects into interactive, gesture-controlled surfaces. With the Levi's Commuter jacket, introduced in 2016, the technology comes to life through a conductive fabric and a Bluetooth device that attaches to the garment. The connected area consists of 15 threads on the left sleeve, just visible enough for you to know where to touch to trigger actions from a paired smartphone.
The smart jacket from Google and Levi's arrives this fall for $350
It's been nearly two years since Google and Levi's announced their plans to work on connected garments, an idea born out of the tech giant's Advanced Technology and Products group. The first piece of this project is a connected jacket called the Commuter, which uses Google's Jacquard technology to turn its denim fabric into a gesture-controlled canvas. Although we knew it'd be launching as a consumer product eventually, until today both the price and ship date were unknown. But at SXSW, during a panel titled Beyond the Screens: the Ubiquity of Connectivity, Google and Levi's revealed that the smart trucker jacket will arrive this fall for $350.
Inhabitat's Week in Green: A VW bug made out of timber
Six years ago a Beijing company proposed an insane lane-straddling bus that could soar over congested freeways. The project just took a step closer to reality, as the Transit Explore Bus is set to begin testing this summer. In other transportation news, Airbus just unveiled the world's first 3D-printed motorcycle, which has a range of 37 miles and a top speed of 50 mph. Hyperloop Transportation Technologies announced plans to build transit pods from Vibranium, which takes its name from the fictional metal used to create Captain America's indestructible shield. A Bosnian retiree handcrafted a gorgeous VW bug exterior from over 50,000 pieces of oak. Vanmoof launched the SmartBike -- a next-gen cycle that is virtually impossible to steal -- and Google partnered with Levi's to create a smart jacket for urban cyclists.
Google and Levis are releasing their smart jacket early next year
Google and Levis announced a partnership at Google I/O last year that would bring "smart clothing" to the market using a technology codenamed Project Jacquard. The tech, which is basically composed of conductive fabric woven into the garment to create an interactive patch that senses touch, pressure and even your hand's position before you touch the fabric. It's a wild idea, and this year Google's Advanced Technology and Products (ATAP) group is showing it off in an upcoming product: the Levis Commuter jacket with Jacquard technology built right in.
Google's first partner for smart, sensor-laden clothes is Levi's
Remember when we said yesterday that Google's Project Jacquard would lead to the advent of touch-friendly pants? Well, we were more right than we thought: During the Google ATAP address here at Google I/O 2015, Technical Program Lead Ivan Poupyrev confirmed that the search giant is teaming up with Levi's to help bridge the gap between Jacquard's technically complex fabrics and the seemingly arcane world of fashion. "We think about Jacquard as a raw material that will make computation a part of the language which apparel designers and textile designers and fashion designers speak," he said. "We want digital to be just the same thing as quality of yarn or colors used," referring to how fundamental these sorts of connected considerations should be.
Google's Project Jacquard wants to put a trackpad on your pants
The ATAP division of Google is known for some the most innovative ideas to come out of Silicon Valley. It's the home of the Project Ara modular phone and Project Tango. So it's no surprise to find that Project Jacquard has a large single piece of fabric with conductive yarn woven in that works like a trackpad. The Jacquard team said that more information about its technology would be revealed at tomorrow's ATAP session, but it already looks promising.
