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The Virtual Whirl: A brief history of Second Life, the middle years
This week, we cover the second installment of our summarized history of Second Life and Linden Lab (or check out part one, if you missed it). From 2005, there's an impossible amount of material to cover, but there are some interesting stories lurking among it all. Join us as we work our way through some of the interesting highlights from 2005, 2006 and 2007.
Online operators avoid balls-up with football trademarks
The last time we saw any statistical data on overall awareness of intellectual property issues, it seemed that awareness of copyright and trademarks was quite appallingly low – and actual accurate knowledge about them was a very rare thing indeed. Surprisingly few people seem to know their way around the don't-do basics, and with record numbers of trademarks being registered in recent years, it is actually nice to see that some online operators have got a firm grip on things this year. Honestly, if you tossed a press release on our collective desk touting your virtual environment or MMOG having items or outfits available in support of the 2010 FIFA World Cup South Africa™ ... well, it'd probably cause an avalanche of pizza boxes ... but after we got the mess cleared, we'd probably assume that your promotional stuff was littered with unlicensed FIFA trademarks. It's happened before.
The Virtual Whirl: A brief history of Second Life
Second Life has just seen its seventh anniversary (called its seventh birthday, only it technically isn't -- the original birthday is in March, but the anniversary is in June. There's history there). It's also traditionally a time when Linden Lab and Second Life users most often treat each other as enemies and obstacles; and it is a time for retrospectives and for considering the future. With the departure of Linden Lab CEO Mark Kingdon (the press release release says "stepping down," but the day prior to the release many Linden staffers were saying that Kingdon was fired) Linden Lab has hit a turning point -- or the end of another era. Accordingly, over the next couple of weeks, we're going to look at the history of Second Life, starting back in 1999 and continuing to the present day. Or at least as much as we can cover the ten-year history of something so rich and diverse in the available space. Second Life is quite legitimately a phenomenon (and even won an Emmy award). It was also something of an accident, since it wasn't what Linden Lab started out to make.
Linden Lab CEO steps down
TechCrunch has announced more changes in the works for Linden Lab's troubled Second Life virtual world. On the heels of a move that laid off 30 percent of its workforce, the company has announced that CEO Mark Kingdon will be stepping down and giving way to Linden founder Philip Rosedale in an interim capacity. Additionally, CFO Bob Komin has taken on the role of COO. Linden has yet to announce a definitive reason for the upper-management restructuring, but many are speculating that the company will be looking to add a CEO with experience in the burgeoning social networking scene. Rosedale, posting on the Linden blog, had the following to say regarding the moves: "Our thinking as a team is that my returning to the CEO job now can bring a product and technology focus that will help rapidly improve Second Life. We need to simplify and focus our product priorities - concentrating all our capabilities on making Second Life easier to use and better for the core experiences that it is delivering today. I think that I can be a great help and a strong leader in that process." Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop.
The Virtual Whirl: A crisis of confidence
Most things in the world operate on faith. Governments, currencies, intellectual property, human rights and brands all require certain minimum levels of belief and confidence in order to function. When it comes to virtual environments, as I've maintained in the past, faith is critical.
The Virtual Whirl: The bottom line
Hot topic of the week would be the Linden Lab layoffs. 30% of the staff (roughly 110 or so individuals) were laid off this week in a round of layoffs that we spotted ahead of the official announcements. Additional staff have been shed since the beginning of the year. Staff have been dropped from market-development, business development, engineering, quality assurance, human resources, community and executive management. Hardest hit this week are community and customer-advocacy roles and quality-assurance/testing. What isn't hard to see is why these cuts were made, and in fact, why they are vital to Linden Lab as a going concern. At least it isn't hard to see when you're looking in the right place.
Linden Lab laying off staff, closing Singapore office
Back in April, we observed the departure of what we estimate to be approximately 5% or so of Linden Lab's total headcount. Some churn is to be expected, of course, especially in a tech company. It seemed a little odd that the positions didn't appear to have been advertised or refilled, but sometimes that happens out of sight. Last week, a Lab spokesperson confirmed for us that the Lab still had in excess of 300 staff. This week, however, we're actually becoming quite concerned as there are signs of what seems to be a significant series of layoffs in progress at Linden Lab.
The Virtual Whirl: Is one hour enough to be considered an active user?
It has long been a matter of considerable debate among virtual-environment pundits about what constitutes an 'active user'. In some ways, subscription MMOGs have it a lot easier than many other kinds of virtual environment. You can always count paying subscribers, and that's all that matters. In a general-purpose virtual environment, free-to-play or 'freemium' model, though, counting active users is important. Trends in active users measure the health of your user communities, as well as allowing you to credibly measure your virtual-world's e-peen compared to that of the competition.
2010 Linden Prize winner: The Tech Virtual
The online arm of the San Francisco Jose based "The Tech" museum has been announced as the winner of this year's second annual humanitarian Linden Prize. The Tech Virtual museum will collect the US$10,000 prize for projects that "[elevate] the human condition through using Second Life," and "improve the way people work, learn, and communicate in their daily lives outside of the virtual world." The Tech Virtual (which has been open now since 2008) acts as a center for the creation of reusable (and frequently interactive) science and innovation based concepts and exhibits, and offers US$ design prizes for exhibits which demonstrate fundamental principles in a variety of areas. Even the museum design itself is a collaborative effort, and the museum is providing prototypes for the construction of physical museum spaces.
Massively Mobile: iPhone apps for your favorite MMOs part 2
Every two weeks, Massively Mobile brings you the latest news, guides and analysis about MMOs on mobile devices. Covering iPhone, iPad and Android platforms, we're on the lookout for the next generation of MMOs. In the last column, I covered a number of iPhone apps for MMOs. Some kept you connected to the game world, others offered you information at your fingertips, while still others were entire games unto themselves. Today I continue with the second half of the list starting with Final Fantasy XI all the way through Wizard101. In the next Massively Mobile column, I will focus specifically on World of Warcraft mobile apps for both the iPhone and the Android. I have to admit that in the process of researching this column, I became obsessed with one particular app, Warrior Epic: Sagas. I don't even play the MMO, but I found the app to be one I returned to again and again throughout the week. It's very addictive, has an engaging storyline and is a dream come true for equipment micromanagers like myself. Check it out along with the rest of the apps after the jump.
The Virtual Whirl: Linden Lab short-lists viral poultry for humanitarian prize
In just a few more days, the winner of the second annual Linden Prize is going to be revealed, and the ten finalists have been announced. The stated criteria for the Linden prize are projects that "[elevate] the human condition through using Second Life," and "that improve the way people work, learn, and communicate in their daily lives outside of the virtual world." Therefore, I feel it only natural that I was rather astonished to see sionChicken/sionCorn in among the finalists, since it apparently does neither of these things.
The Virtual Whirl: Immersion, virtual environments, Facebook, and the conceptual hump
Second Life is an immersive virtual environment. That is, it fosters attention and a quality of focus. You might subscribe to alternative definitions of the word "immersion", but focus and attention are the sense being used when developer/operators talk about an "immersive environment". They might intend one of the other meanings at other times – the word is a pretty slippery one. The problem is that for most general-purpose virtual environments (eg: Second Life), that immersivity – that quality of attention and focus – kicks in pretty late. Only after you understand the basics of the context in which your actions, activities and experiences are taking place, do you have the satisfying sort of immersion that comes so easily to flat spaces like the Web and Facebook.
The Virtual Whirl: Vox virtualis
A change is as good as a holiday, they say. Seriously, I don't actually know anyone who says this other than myself; though I'm assured that there are some folks out there who do. With that tragically underutilized platitude in mind, then, last week I posed a question to a spread of well-known virtual environment users (at least to those that I felt would actually respond) and collected the responses. The question put to the respondents was "What's the single thing that the operators/developers could do to make you feel more satisfied with their virtual environment offering; what thing would help an operator keep you as a customer, or that would make some other operator more appealing than the one or ones you already have?"
The Virtual Whirl: Death and taxes
"Nothing is certain but death and taxes"; a rather sardonic and bleak proverb, quoted and paraphrased by a number of famous figures over the years. The earliest on record was Daniel Defoe, in The Political History of the Devil in 1726. Well, this week the death part doesn't concern us so much as the taxes. Many Americans have spent this month scrambling to get their taxes filed, and for many of the rest of us our own turn comes due in just a couple of months. With that in mind, I thought I'd talk about the taxation status of virtual assets.
Linden Lab hands down Second Life metrics for Q1 2010
Today, Linden Lab is releasing the quarterly metrics for Second Life, showing overall performance for Q1 2010, and contrasting that with the performance of previous quarters. Linden Lab claims that Q1 2010 was an all-time high for the Second Life economy. We'll drill down through the metrics and see if that's so.
The Virtual Whirl: More Marriott, less Microsoft
It's certainly taking time for people, organizations and businesses to learn how to obtain benefits from virtual environments, and it will take quite some time yet to figure out how to optimize those results. On the plus side, there are many hundreds of thousands of people working on that. Working out how to effectively operate and manage virtual environments for large numbers of people, well, that's actually taking a lot longer. There are far fewer people actually involved in the process, and the same wheels are being reinvented over and over – and quite often, they seem to be square ones.
Evans et al vs Linden Lab: The new lawsuit on the block
Just to strain our collective brain here at Massively, there's a new lawsuit that has been leveled against Second Life operator, Linden Lab. Plaintiffs Carl Evans, Donald Spencer, Valerie Spencer and Cindy Carter have applied for a class action lawsuit against Linden Lab on property ownership, misrepresentation and fraud. The plaintiffs are represented by Jason Archinaco, of Pribanic, Pribanic, and Archinaco LLC of Pittsburgh. You may remember Archinaco's name as the man who represented Marc Bragg in Bragg vs Linden Lab on similar issues. That particular case was settled, and the terms of the settlement remain unknown – but appeared to be favorable to Bragg. Another name you might remember is our second-favorite USA Federal Judge, Eduardo Robreno, who heard the Bragg vs Linden Lab case, and is now hearing Evans et al vs Linden Lab. It's almost like old home week! Glee! Robreno found issues with the Second Life Terms of Service, and with the Terms of Service likely to go on trial in this case, it could have far-reaching effects for similar boilerplate EULAs for other virtual environments and MMOGs, as well as for Linden Lab's own new Terms of Service.
Fahy vs Linden Lab: This just gets weirder
The other day we covered a lawsuit by Corey Fahy (AKA Belial Foulsbane in Second Life) vs Linden Lab, various third-party viewer developers, content creators and others. While there doesn't seem to be any case to really answer (because you can't copyright a name, method, process or algorithm, and Fahy seems ineligible for legal costs and statutory damages in any case) things definitely took a turn for the weird last week.
Fahy vs Linden Lab: No case to answer?
Last week, on Thursday 8 April, Corey Fahy in Philadelphia filed a lawsuit against Linden Lab and more than 25 others, in the Pennsylvania East District Court (case number 2:2010cv01561, assigned to judge Joel Harvey Slomsky). Fahy alleges that an algorithm in one of his Second Life products has been subjected to copyright infringement, accompanied by the usual requests for damages, statutory damages, ten times damages, attorney's fees and all that. Where do we even begin? We'll spare you most of the cruft and go straight to the heart of the problems that we can see with this particular lawsuit.
The Daily Grind: Do you want player housing?
It features in Lord of the Rings Online, doesn't make an appearance in World of Warcraft, and an extended form is the heart of Second Life. It's player housing, and it's had a long and interesting history ever since Ultima Online pioneered the idea. There were hiccups to the approach back then, so many that some later designs have eschewed the entire idea. Other games that use it have gone with an instancing model a la Final Fantasy XI, ensuring that there's not actual game space being taken up by unused houses. But like so many features, there are debates as to its worth. For every person who loves the idea of player-run cities in Star Wars Galaxies, there's someone who would rather see the same amount of development time going toward endgame content or system balancing. Housing has always struggled to be an element that's meaningful beyond the cool factor of just owning a player-made house... but then again, many would argue that the cool factor itself is meaningful and why they want it. Where do you fall? Do you like the idea of player housing, are you opposed, or do you fall somewhere in the middle?
