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Would You Rather ... Episodic Edition
In our continuing effort to bring you fresh and interesting content, X3F presents Would You Rather ... a weekly feature that asks you the hard questions. The point? If you had to choose one or the other, which would you go for?This week for WUR we're talking episodic content. With games like Penny Arcade: On the Rain-Slick Precipice of Darkness on the horizon for XBLA we're wondering what your opinion is on distribution and pricing.Assuming that when it's all said and done you'd spend the same amount on an entire season of content, which would you prefer? Purchase an entire season of content for a final total price and download each episode when they are available (akin to one of the purchase models of Sam & Max from GameTap) or purchase each episode/content pack separately like the current Xbox Live Marketplace model?Feel free to share the reasons for your vote in the comments. We'll share the results of the poll during the next edition of Would You Rather ... which hits X3F every Wednesday.Last weeks WUR results can be find after the jump ... steal this info!
DirecTV enjoys fruitful Q1, demand for HD / DVRs to thank
Nah, Comcast wasn't shedding any tears after announcing its Q1 2008 earnings, but DirecTV must be grinning from ear-to-ear. Aside from seeing its earnings rise 10-percent and revenues climb 17-percent, the satcaster also managed to grab 275,000 net subscriber additions. Analysts were quite pleased with the exceptionally low churn rate, as many of its subscribers seem to be staying put. And with close to a hundred HD channels on tap, who can blame them? It was also noted that average revenue per subscriber crept up from $73.40 to $79.70, and an increasing demand for high-definition programming and DVRs were largely to thank. Is making the switch from cable to satellite worth it? Seems that quite a few folks said yes with their wallets this past quarter.[Via BloggingStocks]
MMO development still riddled with risk
With all the new MMO titles in development, sometimes it's easy to forget that running a profit in this business is actually something of an accomplishment. Starting development on a big-budget subscription-based game, with the barrier of entry purportedly being as high as $1 billion, seems like an extraordinary risk for all parties involved. According to analyst Piers Hardings-Rolls, this cut-throat trend is only deepening.Their research shows that popular new development strategies, like purchasing lucrative intellectual properties and importing cheaply-developed MMOs from Asia, has done little to shake up the subscription-based business, where most of the profit is still concentrated in a few extremely successful titles. We were a little disappointed that their research didn't touch on the increasingly-prolific free-to-play/microtransaction model, but we suppose that'll have to wait until another day.
The eve of in-game advertising
In-game advertising is a touchy subject to most players, but it's becoming an inevitable reality. With the increasingly-high costs of game production, developers need to seek other means of revenue besides the trusty subscription fee from players. This is where the in-game ads come in. It's a way for game companies to harmlessly offset production cost inflation.Wait, did we say harmlessly?The truth of the matter is, the majority of players are skeptical on the effectiveness and necessity of in-game ads. They're distracting and need to be tailored for a specific target-market in order to be even halfway believable. For instance, you can't have a Coke ad in World of Warcraft. Actually, any billboard ad would just not work in a fantasy setting. So for this reason, are we going to see an influx (even more) of sci-fi MMOs created for the sole purpose of including in-game advertising?
Netflix to charge "premium" for renting Blu-ray Discs
Whoa boy, we can't imagine this going over well with the Blu-ray junkies in attendance. On a conference call held earlier today, Netflix CEO Reed Hastings made mention that it planned on instituting a "modest monthly premium" to its normal subscription rate for folks who rented BDs. Of course, the move only makes perfect sense -- after all, the discs do cost more, and according to Mr. Hastings, "consumers are used to paying more for high-definition content." Unfortunately, we're not sure if the price hike (exactly how much has yet to be disclosed) will apply flatly to every single Blu-ray renter or if the premium will be applied in a tiered fashion based on how heavily you rent HD media versus traditional DVDs. With the change slated to occur "later this year," though, we won't be wondering for long.[Via CNET, image courtesy of WorkItMom]
Craig Sherman of Gaia Online: WoW is "not a success"
See if you can follow this reasoning: WoW has ten million players, which is nice and all, but there are actually 800 million teens in the world. Therefore, since Blizzard hasn't reached even 10% of them (80 million), WoW is not actually a success. That's what Craig Sherman of Gaia Online (a casual, browser-based MMO) said to folks at the M16 Marketing conference in San Francisco this week. He claims that WoW's subscription fee has hampered its growth, and that it would be even bigger if there was a free-to-play model.But his reasoning is unstable there to say the least. Part of the reason WoW is so successful is that Blizzard has had the cash to put up for new servers, new content, and a brand new HQ, and with a free-to-play model, they wouldn't be making nearly as much money as they are. Not to mention the quality of the players -- in my experience, part of the reason WoW is such a good game is that when people pay to play it, you often get a much more interested and involved player base. And of course, while yes, WoW hasn't reached a larger fraction of its "potential" player base (however you define that -- what makes Sherman think that Blizzard is targeting teens at all?), anyone who thinks a 10 million player MMO is "not a success" needs to examine the rest of the MMO market more closely.Will there be a game bigger than World of Warcraft? It sure seems like it -- at some point in the future, there should be a game that does go free to play and does hit on all the marks -- casual, hardcore, serious, fun -- that World of Warcraft does (in fact, maybe WoW itself will someday open up a free-to-play model). But to claim that WoW has somehow suffered from its subscription model is pretty far from the truth.[Via Worldofwar.net]
Barbie Girls Online: Been there, done that, got the tiara
How will you ever tell your little girl that her friend Jane is a special VIP in Barbie Girls Online, but you won't even give her a dented copper tiara? Jane's tiara is made of diamonds, platinum and unicorn hair! Your daughter: No tiara. You: resented in real life. But you're a good mommy or daddy, and you'll buy your little girl her VIP membership and her tiara will be gold, with rubies, because you love her just that much. Welcome to the wonderful world of getting to your wallet through your children. It's not entirely new; Kid-oriented web sites such as Webkinz and Neopets have offered dolls with codes for use on their website for some years now, but they were real dolls, and the special perks on the website were theirs forever. They had something to keep when the computer was off. Now, your daughter's tenuous reign as VIP lasts only so long as you keep paying for a VIP membership. (Barbie Girls Online also requires a Barbie-shaped dongle/MP3 player to be plugged into the computer for full access but is not required for most of the site).
The Daily Grind: Should free/trial accounts get less support?
Some games offer two tiers of membership, free and premium. Some are free-to-play with microtransactions. Some are subscription-based, but have free-trial periods. Customer service and technical support costs the same whether someone's paying or not, though. Should the free-trials and free users get the same amount of customer care and technical support as the paying players? Should it not matter? If free/free-trial users get less or no support does that encourage them or discourage them from upgrading to paying for the game? Shower us with your collective wisdom!
Rumor: Apple to offer iTunes subscription model
According to the Financial Times, Apple is (still) considering an "all-you-can-eat" subscription model, which is strange, because why would anyone want to eat digital music? They must mean "listen." Yes, as speculated before (in order to figure out what Jobs will be doing in a year, just listen to what he says he won't do now, apparently), Apple might come up with a plan where you would pay either a monthly fee or a lifetime subscription to download music from iTunes presumably straight into your iPod or iPhone. Supposedly what's holding the deal up isn't the price negotiation between consumers and Apple, it's between Apple and the record companies. Nokia, which is planning a similar deal, is reportedly happy to pay $80 per device to the music companies for the rights, but Apple is only offering $20.Which makes sense -- Apple is the 800 lb. gorilla in the media device market, and so they have the ability in most cases to pay what they want or not bother. If the two sides do come to a deal, however, even the terms of property are still up in the air. A few ideas being bounced around would let consumers keep a certain number of songs even if they changed devices, while some deals would only allow access while the subscription was active.What this may mean for us as consumers, at least, would be that Apple is planning to bring the iTunes Wi-Fi Music Store to even more devices in the iPod line (or at least expand the capacity of the iPod touch to hold a subscription collection like this). If Apple really is planning to open up their library to a subscription, they should make it as easy as possible to obtain the music on demand.
Apple evaluating "all you can eat" iTunes option?
The subscription-based iTunes rumor has been around for what feels like eons, and apparently, it's rearing its always intriguing head once more. According to a report over at Financial Times, the suits in Cupertino are currently "in discussions" with major music outfits about a new model that could essentially "give customers free access to the entire iTunes music library in exchange for paying a premium for its iPod and iPhone devices." Reportedly, a distribution model similar to Nokia's "Comes with Music" could be used on both iPhones and iPods, while traditional subscriptions would be reserved for the iPhone -- a device which has a monthly billing relationship already attached to it. As it stands, we're hearing that the major holdup is Apple's hesitation to pay big bucks in order to access the labels' libraries, but here's to hoping the iTunes buffet opens for business sooner rather than later. [Warning: Read link requires subscription]
The Daily Grind: How do you feel about microtransactions?
One of the things we couldn't help but notice yesterday in Michael Zenke's excellent coverage of the GDC Future of MMOs panel is how the different developers reacted to the idea of microtransactions being the "future" of MMO gaming as opposed to the subscription model. Jack "Statesman" Emmert seemed pretty vehemently against the concept versus a few of the others. Some people feel that the idea of microtransactions just gives casual players the ability to enjoy the game in new ways. Others feel that it takes the whole point of playing a game out of the game; if you can buy the best gear, where's the incentive to run endgame content more than once? Does being able to buy all the best items make for a "game over" situation -- or game over until the next round of uber items become available for sale?Today we thought we'd ask what your take is on the model. Do you prefer the option of going to an online "item store" and buying that upgrade with your hard-earned real-life cash, or do you prefer the idea of being required to put in the time to get the best gear? Is there a happy medium? Should a nearly equal but not as nice set of items be available in the item store for those who want to buy their way up versus those who put in the time and effort to grind for items? Should microtransaction gear and farmed/raided gear be equal? Where would the line be for you?
The Daily Grind: How many MMO subscriptions do you have?
While not everyone around is quite as insane about signing up for and playing MMOs as some of us here are, we know of more and more folks who spend time in at least two different games. We know folks who jump from WoW to LotRO, others who jump from City of Heroes to Everquest II. A few non-writer friends of ours even have three or more different subscriptions. Today we thought we'd ask you -- how many different MMOs do you have subscriptions to? How many of the free-to-play titles do you play, thus saving on subscription fees? Or are you a devoted fan of a single MMO?
To pay or not to pay ... is that really the question?
There's an editorial over at WarCry that's part opinion piece, part year-in-review, making the case that 2007 saw the demise of the subscription model -- paying a monthly fee for your favorite MMO. There is some sound reasoning in the piece, and it's a good read. However, I don't believe that people are unwilling to pay to play anymore. The simple fact is, people will pay for what they value, and right now the overwhelmingly valued property is World of Warcraft.No one would be happier than I would if WoW magically went to a free model overnight. Paying the monthly fee is why I don't play for months on end. However, WoW seems to be hitting me just right -- no other MMO, free to play or not, approaches the experience I receive from WoW. I'm constantly trying new games of course, and I've just started up with Guild Wars (which, of course, is free to play). If I run across something that scratches that itch, I have no problem paying a monthly fee -- even sporadically, as I do with WoW. So it's not that the model itself is invalid, it's just that right now, there's still a lot of interest in WoW, and people can only give so much time to an MMO; of course one title will get the lion's share.
Gaming-specific CrossOver coming soon
MacWindows reports that CrossOver (which was already doing pretty well with Windows games inside OS X) is planning to release a gaming-optimized version of their virtualization software. It'll be called CrossOver Gaming, and while we're not actually given details of how it's going to be "optimized" for games, we are told that it will be compatible with more Windows games than ever before.Additionally, the new version will actually be a subscription model-- instead of just buying the software, you'll pay $5 a month (presumably for quick updates on brand new games). Other than that, we're not quite sure what advantage CrossOver's system will have over, say, running games in Windows via Boot Camp (seems to me that if you have the hardware to run Windows games, you have the hardware to run Windows and games at the same time), but we'll have to see-- CrossOver says the new Gaming version is due sometime later this year.[Via IMG]
Survey asks if users are interested in monthly PSN subscription
Would you be interested in downloading unlimited content from the PLAYSTATION Store? Well, that's an option that's being suggested in a survey available at PlayStation Asia's website. A monthly subscription would give users unlimited downloads from the Store. Granted, American users haven't been introduced to much, but many Asian gamers are familiar with the Store's incredible breadth of PS1 classics. If reasonably priced, an unlimited subscription plan might be a pretty sweet deal. Would you want Sony to consider offering such a feature?[Via Siliconera]
LotRO offers (conditional) lower monthly fee for the holidays
Planning on sticking with The Lord of the Rings Online for a while? If so, you can save five bucks a month on your subscription costs thanks to a holiday promotion recently announced by Turbine. LotRO players both new and old will have access to a special billing plan until January 31st. You have to pay for three months in advance, but if you do, you pay only $9.99 per month. Or put another way, it's like getting every third month free. This plan is not very helpful if you're not comfortable committing to your life in Middle-earth for a few months, but if you are, you can start a new account in the plan or change an existing account over to it.We're not sure how the "holiday" part enters into the deal, since the three month subscription is not a a gift you can buy for a friend or family member, but it's nice anyway.
The Daily Grind: The end of the affair
Stephen Totilo over at MTV's Mutliplayer blog actually canceled his WoW subscription recently, and to his surprise, actually found the experience easy and fun. He hadn't updated the game since last September, and speaking as someone who's played the game many, many times since then, I can safely say he was wasting his money. A great MMO is worthless to you if you're not playing it.Thinking back on it, I believe I've only canceled one MMO ever, and that was Dark Age of Camelot (and I only canceled it because I started playing WoW). It was so long ago that I don't remember if I had any problems or not, but it must have gone smoothly enough. Other than that, I've pretty much considered all my subscriptions money well spent, so I haven't had to end anything.But surely there are many more cancellations going on. When have you stepped up and ended the subscription, and for what reasons? Ever had a bad cancellation, or a really good one? And maybe we can help, too-- if there are any subscriptions you're paying right now that you shouldn't be, feel free to commiserate about them here-- we'll help you quit, if you need it. There are always more MMOs in the sea, if we're allowed to mess up a metaphor.
GameTribe talks microtransactions versus the subscription model
An increasing number of MMOs these days are shunning the subscription model -- paying a certain amount every month for your access to the game -- in favor of free access with microtransactions. Gamespot UK recently interviewed Laurent Malek from GameTribe, to discuss the company's current and upcoming games, and their free-to-play, microtransaction-supported business model.GameTribe is a portal that leads through to a number of free games, and in each one of them you can trade real-life money for in-game "kash", and then purchase items. In some of their games, items are obtainable either through time investment or through kash, but in others, there will be items that are exclusive to kash and exclusive to being earned in-game. Malek mentions that he does not think the subscription model is dead necessarily, but there are definitely those out there that do. The article also mentions that Sony found that people ended up paying more with non-subscription models. Going forward from now, how would you prefer to be paying for your favorite MMO, with one monthly chunk or spending little bits here and there for things in the game world?
Rumor: WoW going free-to-play in China
Curse Gaming posted a rumor the other day from a Chinese newspaper named RedlineChina that The9 (the company that runs World of Warcraft in China) is considering switching the game to a "free-to-play" model. As Curse notes, the rumor is just that-- a rumor-- especially considering that The9 is raking in the cash over there. So take this with a nice big cubic block of salt-- odds are that both you and Chinese players will be paying that monthly subscription for years to come.Still, it's an interesting idea. There are a few free-to-play MMOs here in the US, but there are many, many more over in Asian countries like China and Korea. And there's no question that as popular as World of Warcraft is now, it would be even more popular as a free-to-play model. Odds are that The9 would have to come up with some other form of revenue if they did switch it to free-to-play, although as it is, you can play for free on a demo here in the US-- maybe RedlineChina really meant to report that The9 is going to start releasing free demo copies, up to level 20 with a week of free play, or some plan like that, while still charging for the full game.At any rate, this is more likely a miscommunication than a rumor with any substance at all. Especially with subscriptions rising and the next expansion on the way, Blizzard is nowhere near even lowering the price on a WoW subscription.
Hellgate: London extends Founder's Offer
Like Pirates of the Carribbean Online, Flagship Studios has extended their Founder's Offer for Hellgate: London. Previously the Founder's offer ended this month, but has now been extended until the end of the year.What is the Founder's Offer? For $149.99 you can have a lifetime subscription to Hellgate: London. What's the catch? You have to have pre-ordered the game in order to be eligible for the offer.Well, there are other catches, too. The game is patched daily and is far buggier than anything with the name Diablo was at this stage. Who knows if they're going to have to extend character wipes to more than Asia. Also, as much as I loved Diablo 2, I only played it for a couple months as did most of my friends. I'm not sure that they are going to offer enough content in Hellgate: London to warrant spending a minimum of 15 months-worth of subscription fees.Are you a Hellgate: London Founder? Do you think it's worth it?
