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Leica continues tradition of re-branding Panasonic cams with V-Lux, D-Lux
We've seen plenty of interesting rebrands in past years. Leica's perhaps the most prolific manufacturer to redesign housings and jack up a camera's price, but Hasselblad is also guilty of trying to pass off a competitor's cam as its own, with the $10,000 Solar. Leica's own recreations are hardly as egregious -- select photographers certainly don't mind paying a few hundred dollars more for what's arguably a better-looking camera from a more premium brand, making this year's V-Lux and D-Lux a reasonable purchase for some. That first model is based on the Panasonic Lumix FZ1000, while the D-Lux is a deluxe version of the LX100, which squeezes a powerful Micro Four Thirds sensor into a surprisingly compact body.
Leica announces $749 V-LUX 30 compact camera
You know the drill: Panasonic introduces a perfectly capable camera, and a few months later Leica tweaks a few angles, paints it black, and slaps its iconic logo on its own version of it -- admittedly, changes that make all the difference in terms of design. In this case it's the Panasonic ZS10 that's gotten revamped as Leica's new V-LUX 30, a followup to its V-LUX 20 compact. At $749, this is actually one of Leica's more affordable offerings, but that will still only buy you the exact same guts as its $400 (or less) Panasonic counterpart: a 15.1 megapixel sensor (14.1 effective), 16x optical zoom, 1080i video recording, a 3-inch LCD 'round back, and built-in GPS for geotagging. Head on past the break for the complete press release, and look for the camera to be available in June.
Leica V-Lux 2 looks like an FZ100, shoots like an FZ100, costs a lot more than an FZ100
Continuing today's series of rebadged Panasonic shooters, let us welcome the Leica V-Lux 2. As we noted yesterday when we spotted and photographed what was still unannounced hardware, this camera is pretty much a standard issue FZ100, only outfitted with a red dot logo and more highfalutin marketing language. Let's not let that detract from what's an appealing shooter, however: a 14 megapixel CMOS sensor can be brought 24 times closer to the action thanks to a superzoom lens, while an 11fps burst mode and 1080i video recording will cause a few of your DSLR-sporting buddies to look on in envy. Moreover, given the FZ100's sterling reputation, there should be little doubt the V-Lux 2 will be a similarly pleasing piece of kit -- although after seeing the £675 ($1,053) price tag for this October, we find ourselves asking a familiar question, why the massive markup, Leica? Update: Like its brethren the D-Lux 5, Leica's already priced this V-Lux 2 for stateside release -- it'll run you the tidy sum of $849 when it ships this October. Yes, we know, not much of an improvement. %Gallery-102821%
Leica quietly showcases D-Lux 5, redesigned X1 and rebranded DMC-FZ100
We're tucked away in Leica's high-brow design preview event here in Köln, and while it appears that the vast majority of those in attendance showed just to boast about their suit, we're strictly here for the gear. That being said, let us be the first to formally introduce you to the now-official D-Lux 5 rangefinder. Or, sort of official D-Lux 5. Unlike the M9 'Titanium' -- which the company spent a solid two hours boasting about -- the D-Lux 5 (a rebranded / tweaked LX5?) has been given nothing but a passing glance of affirmation, though we're anticipating a more formal release with specifications and the like tomorrow. Leica aficionados have likely been hearing whispers of this beaut for the past dozen months, but at long last, the unicorn has apparently transformed into a Gypsy Vanner. Though, still a mysterious one. In case that's not exactly your cup of million-dollar tea, it appears that Panasonic's DMC-FZ100 -- deemed the world's best megazoom by critics back in August -- has been reborn as a Leica, though the shell doesn't appear to have changed at all. Of course, we've seen Leica pull this rebranding trick before, but we're sure the so-called V-Lux 2M is far superior in some way that we've yet to be informed about. Rounding out the round of mystique is the gently refashioned X1, which was seen sporting a far more luxurious casing compared to the original. Feel free to drown yourself in the images below, and keep it locked right here for more as we hear it. %Gallery-102818% %Gallery-102820% %Gallery-102821%
Leica V-Lux 20 compact with 12x superzoom is pure brand extortion
It's out -- the V-LUX 20 -- what was rumor is now official courtesy of a Leica press release. The 12.1 megapixel superzoom with 25-300mm Leica DC-VARIO-ELMAR 4.1-49.2mm f/3.3-4.9 ASPH lens and integrated GPS is slated to ship to the UK in May for a suggested retail price of £495 (about $757, likely a bit less when priced Stateside). The matte-black finished compact sports a 1/2.33-inch CCD sensor, 720p/60fps Motion JPEG video recording, a 460,000 pixel 3-inch LCD, 11-point AF, SD/SDHC/SDXC storage, and plenty of options to drop into manual mode when you want a bit more control of the action. Nice huh? Just remember that the V-Lux 20 is a near exact replica (same lens, sensor, LCD, and GPS) of the DMC-ZS7 which lists for just $399, is smaller, and shoots HD video in the more sophisticated AVCHD Lite format. Yeah, we know.%Gallery-91218%
Leica V-Lux 20 gets leaked with (nearly) reasonable price tag
An M9 it ain't, but Leica's latest still might tickle the fancy of those who see value in paying for that cute red logo. If the image above and details linked down there in the source are to be believed, the V-Lux 20 will be launching in five short days, bringing with it a 3-inch rear LCD, 25mm to 300mm zoom range, integrated GPS and price of nearly €549 ($744). The tough news is that this thing is based around Panasonic's ZS-7, which can be had right now for under $400, so it's hard to say how much value you'll get in paying more for Leica's variant. If all goes well, it's rumored to be in stores by May 9th, sitting right alongside the ultra affordable leather case (€99) and extra battery (€69). Update: Now even Leica is saying some "fresh" camera news is on the way. Boom.
