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Windows Phone 7 Series targeted at 38 year-old 'life maximizers'
Here's a fun tidbit we just learned from Microsoft's Joe Belfiore: in order to focus Windows Phone 7 Series on the idea of best serving end users, the team actually created two fictional targets consumers named "Miles" and "Anna," a pair of married 38-year old "life maximizers" who demand the most from their devices. Yes, it's a little strange and hilariously specific on the surface -- Anna just scaled back her PR job to part-time so she can take care of the kids! Miles like to take pictures and use Facebook to share them with his parents in Europe! -- but it makes a certain amount of sense: Microsoft says it's trying to create a device that appeals to someone with both a work Exchange account and personal Gmail account, someone who needs to get work done but also wants to play 3D games, and it thinks that if Miles and Anna are happy, chances are a lot of other customer segments will satisfied as well. Of course, this is almost exactly the same message we've heard from Palm about the Pre, but at least Microsoft's ideal users aren't a creepy alien lady or a mom from the 50s -- and they have a much better reason to Bing their way through the WP7S UI.
Confirmed: HTC HD2 will not be upgraded to Windows Phone 7 series
Bad news, HTC HD2 owners: Microsoft has finally come right out and confirmed our suspicions that the mighty HTC HD2 won't be upgraded to Windows Phone 7 Series. Joe Belfiore just told us that the HD2 is "not compliant with the Windows Phone 7 Series hardware specifications," which should end any of the lingering doubt that's clouded this issue since MWC. That certainly puts a damper on the HD2's upcoming launch on T-Mobile, but hey -- every Microsoft employee here at MIX is carrying one, so it's clearly the WinMo handset to get until it's eclipsed by 7 late in the year. Pour one out for the king, friends.
Windows Phone 7 Series will be WVGA only at launch, HVGA later
Microsoft's driving home the point that developers are going to know exactly what kind of hardware they're targeting as they whip up Windows Phone 7 Series apps -- and naturally, a biggie is screen resolution since that affects how UI elements are going to be placed, how cool they can look, and how small they can realistically be. In a session at MIX10, Microsoft's Charlie Kindel has laid down the law that WP7S will be 800 x 480 -- just 800 x 480 -- at launch, a message we heard at MWC last month, but the new tidbit here is that there'll be 480 x 320 in the pipe for an unannounced later date. All devices will have precisely the same amount of available RAM and the same capacitive touch capability, and as we've already know, manufacturers will be able to tack on a keyboard if they like.
Ballmer's visage evoked for 'developers, developers, developers' demo app on Windows Phone 7 Series
You could argue that Steve Ballmer's classic "developers, developers, developers" mantra is more important to the success of Windows Phone 7 Series than of any other product in recent Microsoft history, so it comes as no surprise that he's pulled it out of his hat one more time for MIX10 today. Demoing how easy it is to take advantage of the platform's many rapid-development features, the team showed off a gangly Silverlight version of the big guy in lieu of the real deal (apparently he had a scheduling conflict and couldn't be around for the event). Ballmer actually recorded a "developers, developers, developers!" rant just for the app, which the visage chants incessantly; you can adjust voice pitch and throw the doll around with a few flicks of the hand. Scary? Yes, yet somehow, we'd pay $0.99 for it. Follow the break for video.
Samsung Windows Phone 7 Series handset makes the scene
Here's a fun little surprise: Microsoft's Joe Belfiore just ran through a Windows Phone 7 Series demo on an as-yet unannounced Samsung device here at MIX. Apart from hints at an OLED screen, we don't much about the specific hardware, but Joe also showed off a slide of the WP7S minimum requirements, so we can tell you it has at least 256MB of RAM and 8GB of flash, as well as DirectX9 acceleration. We're due to meet with Joe in just a few, so we'll obviously dig for more -- stay tuned!
Windows Phone Marketplace for Windows Phone 7 Series unveiled
The biggest chunk of eye candy we've seen out of Microsoft's MIX10 event so far today has been the unveiling of the significantly-retooled Windows Phone Marketplace that'll debut in Windows Phone 7 Series -- and needless to say, it's a looker. It's got support for credit card purchases, operator billing, and ad-supported content -- a hot topic right now with Google's and Apple's mobile advertising acquisitions -- and a try-before-you-buy scheme not unlike Android Market's policy (though WP7S devs can choose what kind of trial period they want to offer; Android devs have no such option). We've been offered some video of the new Marketplace in action, and it looks super polished and well-integrated with the typical WP7S way of getting around -- you're given a "panoramic view" where you can browse categories and titles, see featured items, and get details with ratings, reviews, screen shots, and pricing information. Purchased apps can be pinned to your Quick Launch screen, saving you a couple taps for your favorite and most frequently-used items. Watch the full video after the break -- and keep an eye out for the trick "tilting" of menu items based on finger location toward the end of the clip, something we haven't seen before. %Gallery-88251%
Microsoft demos push notifications on Windows Phone 7 Series
Microsoft's flavor of push notifications for Windows Phone 7 Series -- the so-called Microsoft Notification Service -- was just demoed using an MLS (Major League Soccer) app, and it fits in really well with the "Metro" UI motif. Notifications come in via an unobtrusive bar across the top of the display -- better than iPhone, and not unlike webOS -- and tapping them takes you into the app where you're presumably taken to a fuller view of the relevant information. The notifications are available regardless of whether the app is open, a model that mirrors Apple's and likely a heavy dose of foreshadowing that multitasking -- at least, multitasking as we know it -- won't be available. Check of pic of the notification bar after the break.
Microsoft announces Windows Phone 7 Series dev partners and details apps: Sling, Pandora, Foursquare and Xbox gaming (video!)
Microsoft just dropped its first press release of MIX10 on us, and in addition to detailing the Sliverlight and XNA-based Windows Phone 7 Series development situation, we've also got a list of launch software partners and some screenshots of apps in action. There's some heavy hitters here, and everything from games to enterprise apps are represented -- notables include the Associated Press, Citrix, EA Mobile, Foursquare, Namco, Pangeonce, Pandora, Seesmic, Shazam, and Sling. We've seen a handful of this new software in action, so check out the full list and details after the break. Updating with impressions (and video!) after the break! %Gallery-88236% %Gallery-88246%
Netflix prototyped for Windows Phone 7 Series
We just got a quick look at Netflix for Windows Phone 7 Series, one of the third-party apps Microsoft's showing off here at MIX10, and it looks... well, very Netflixy -- it's red to the bone. Unlike other mobile Netflix apps, this one's got Watch Instantly support and it looks great -- a real testament to the capabilities Microsoft's bringing to the table with it Silverlight-based dev platform. Video after the break! %Gallery-88244%
Microsoft tells its Windows Phone 7 Series developer story, tools available today
At its dev-focused MIX10 event kicking off today, Microsoft's closing the loop on some of the Windows Phone 7 Series third-party development details it started sharing in the days leading up to GDC last week -- and as you might expect, Silverlight and XNA are the stars of the show. XNA will naturally be the core, critical element of Redmond's gaming story while Silverlight is serving as a catch-all for the "rich internet applications" that make up much of your other mobile activities for those rare moments when you're not... you know, blowing up aliens or navigating a race course littered with your opponents' destroyed vehicles. To that end, Microsoft is kicking things off on the right foot by offering a free package of developer tools to would-be WP7S coders that includes both Visual Studio 2010 Express for Windows Phone and the Silverlight-focused Expression Blend for Windows Phone, pretty much everything you need to start building apps in preparation for the platform's anticipated launch toward the latter part of the year. The beta dev tools are available today. Developers are going to be treated to a host of must-have services out of the gate, including accelerometer support, location-based APIs using Microsoft's own Location Service, a newly-announced Microsoft Notification Service for pushing notifications regardless of whether an app is running (sound familiar?), hardware-accelerated video with integrated DRM and support for Microsoft's Smooth Streaming tech, multitouch, and camera / microphone access. On a related note, Microsoft has shared some important details on the revised Windows Phone Marketplace (notice the subtle name change) for WP7S-based devices today. The revenue split remains unchanged -- 70 percent goes to the publisher, 30 percent to Microsoft -- but the developer portal for managing submissions has been "streamlined" and some of the incremental costs associated with it have been killed off; what's more, students enrolled in the DreamSpark submission will have their registration fees waived altogether. The Marketplace has evolved from an app store to a content "destination," housing apps, casual and premium Xbox Live games, music, and customized carrier stuff in one spot. We'll be wandering MIX10 throughout the day, so stay tuned as we get more of the story.
Jaxbot's Windows Phone 7 Series Theme now available in beta (video)
Even if your handset of choice won't be eligible for upgrade to Windows Phone 7, there's no reason you can't enjoy the look and feel of Microsoft's latest and greatest with a well-executed skin, right? Looks like Jaxbot's Windows Phone 7 Series Theme is available in passable beta form -- great news for any and all of you jealous WinMo 6.5 users who might be reading this -- and it can be had right now (as in now!) at the XDA Developers forum. Want to see it do its thing? Peep the video after the break.
Microsoft shows off XNA games running on Windows Phone, full 3D is a go
Alright, we're going to be straight with you: you're not going to like this. See, Microsoft just showed us a pair of 3D games running on its ASUS Windows Phone prototype and built with its brand new XNA Game Studio 4.0, but wouldn't let us nab a single photo or video of the process. What we can tell you is that they exist, they work, and at least Microsoft tossed us some screenshots to wave in your face. The two titles are The Harvest (pictured), a good looking touch-controlled dungeon crawler with destructible environments, being developed by Luma Arcade; and Battle Punks, a less impressive one-on-one sword fighting Facebook game by Gravity Bear that's being ported over. We didn't get to see any full motion 3D camera moves, since Battle Punks is just composed of two characters duking it out, and The Harvest has a fixed camera and some pre-rendered elements, but there were indeed some real polygons being crunched before our eyes at a full resolution (no upscaling), alpha-rev, choppy framerate, and we were assured that full screen 3D was possible. We also got to see one of our first glimpses of universal notifications on Windows Phone: Achievement unlock notices (also pictured above) that slide down from the top of the screen in a black bar and then slide back, and can't be interacted with. Follow after the break for some more nerdy details, along with a video of VisualStudio in action, and screenshots of the two games are in the gallery below. %Gallery-87820%
Microsoft bringing XNA Game Studio 4.0 to GDC this week, does 3D gaming for Windows Phone
We've all had a feeling that Microsoft is holding back some pretty big surprises (or at least completely reasonable revelations) when it comes to Windows Phone 7 Series and gaming, and here at GDC this week it sounds like we're going to get a little glimpse into that. Microsoft is unveiling its new XNA Game Studio 4.0, which lets developers work on games for Windows Phone 7 Series, Xbox 360 and Windows PC. The integration with Visual Studio 2010 that we saw the other day allows developers to build a single project and then make slight modifications to let it run on each platform respectively. Most importantly, Microsoft specifically mentions that 4.0 will include hardware accelerated 3D APIs for Windows Phone 7 Series -- not stunning, giving the fact that Zune can do 3D games (and is supported by XNA), but relieving just the same. Other phone-related tidbits are also telling: there will be fairly deep Xbox LIVE integration, including unlocking achievements from phone-based games and push notifications for asynchronous turn based gaming. Hopefully we can get some real live multiplayer gaming going as well, but there's no mention of that just yet. Microsoft promises "much, much more" will be revealed at MIX 2010, but for now we're gonna dig for all we can here at GDC.
Microsoft shows off single game running on Windows, Windows Phone and Xbox
Guess we don't have to wait until MIX to have all our Windows Phone 7 Series questions answered! Microsoft's Eric Rudder, speaking at TechEd Middle East, showed off a game developed in Visual Studio as a singular project (with 90% shared code) that plays on Windows with a keyboard, a Windows Phone 7 Series prototype device with accelerometer and touch controls, and the Xbox 360 with the Xbox gamepad. Interestingly, not only is the development cross-platform friendly, but the game itself (a simple Indiana Jones platformer was demoed) saves its place and lets you resume from that spot on whichever platform you happen to pick up. Pretty impressive stuff, and while the words "Windows Phone 7 Series" weren't spoken by Eric, the use of the prototype ASUS device and the clear emphasis that this would place on Xbox Live for making the magic happen make it obvious that this is the "wave of the future" for all three platforms -- at least for casual gaming. Check out the demo on video below the fold. [Thanks to everyone who sent this in]
Windows Phone 7 Series demo video reveals new apps, screens
Microsoft may be saving most of its Windows Phone 7 Series news for MIX the week after next (at least that's what we've heard whispers about), but it looks like it's still dishing out a few more details beforehand, as evidenced by a short demonstration Microsoft's Charlie Kindel gave to CNET. Nothing major like a confirmation of HD2 support, but we do get a glimpse of a few apps we haven't seen before (including a flashlight, level, and weather app -- all supposedly "trivial" to build thanks to XNA and Silverlight), and a look at some new screens for various applications we have seen, including a better look at the Xbox Live hub. Head on past the break to check out the video for yourself.
Windows Phone 7 Series mockup changes slightly, Zune menu making a comeback? (update: nope!)
So Microsoft's Charlie Kindel posted up a long blog post about Windows Phone 7 Series and app development just now, and we couldn't help but notice the WP7S device mockup he used is noticeably different from the stock press shots we've been seeing and the actual devices we've gotten to play with. That's a totally different hardware trim, for starters, and there's a Zune-like menu on the right-- on the builds we've seen scrolling to the right reveals the app list. And that map on the bottom has been moved up a couple rows from where we've seen it on demo builds -- which is unfortunate because it's so wildly ugly in comparison to the rest of the 7 Series interface. Now, this could actually be an older mockup, not a newer one, so we're not reading too much into this, but it's clear that Microsoft is still making a ton of tweaks to the WP7S interface as time goes on -- hopefully we'll see some final results at MIX. Update: Charlie confirms that this is an older mockup. Sorry, Zune fans.
HTC HD2 and Windows Phone 7 Series: Just tell us no, Microsoft
Dear Microsoft, We've had it up to here with these shenanigans. You're jerking us around, and we're sick of it. We get it, you have a very particular concept of what sort of phones you want running your new Windows Phone 7 Series OS. Not only do we get it, but we're kind of proud of you for sticking up for yourself for once and ensuring some sort of sameness across your platform. Unfortunately, it's not the holiday season yet, so we can't buy one of these fancy WP7S phones yet. Meanwhile, on the other end of town, HTC is bringing the HD2 to T-Mobile in the US this month. Sure, it runs your soon-to-be-outdated Windows Mobile 6.5 OS which nobody wants, but it's also pretty much the best hardware we've ever seen. Bar none. This brings us to our plea: Microsoft, please put a line in the sand and tell us if the phone will be upgradeable to Windows Phone 7 Series. Of course we know why you won't, you don't want to "Osborne effect" the sales of your one last hope for Windows Mobile 6.5 success, and you don't want to harm one of your most loyal handset builders. But what about your consumers? You've recently pushed out a number of statements about the device, full of wimpy non-line-in-sand-ers like "We currently do not have plans to update the HTC HD2 to Windows Phone 7 Series." Sure, you're not telling us to get our hopes up, but you're also just cruel and calculating enough to leave room for hope. We're pretty resigned at this point to receiving our Windows Phone 7 Series update on the HD2 from our good friends at xda-developers, but we'd just like to hear it from your mouth. Or better yet? Just get WP7S on there yourself, caveat it as "non-preferred" or whatever makes you comfortable, and save us all from this paralysis. See you at MIX!
Windows Phone 7 Series themes for WinMo abound in dev forums
We know that it ain't always practical or desirable to put money down on a phone every time a new OS or interface comes out -- so what is a gadget hound to do when they realize their hardware won't be supported by Windows Phone 7 Series? Well, if you're anything like these enterprising individuals you roll your own. Both Jaxbot and LeSScro, members of the XDA Developers forum, have skins in the works that mimic the new OS on WinMo devices with varying degrees of success. The work of the former is still pretty slow and buggy but it does offer some functionality -- including info on live tiles and the ability to see upcoming appointments on your lock screen. The latter theme, on the other hand, sports time, date, and notifications on the lock screen, profile settings, transitional animations, a handful of hubs (including games, media, and Office), and an apps launcher. Check out the source links for more info -- but not before checking out the demo videos after the break. [Thanks, Geever]
Microsoft sending mixed signals on Windows Phone 7 Series upgrades, HTC HD2 still in limbo
The fate of the mighty HTC HD2 seems to be getting murkier by the minute: Microsoft UK VP Alex Reeve said last week that an upgrade to Windows Phone 7 Series might be left up to hardware partners, but now Natasha Kwan, General Manager for Microsoft's Asia Pacific Mobile Communications Business says the 1GHz handset "doesn't qualify because it doesn't have the three buttons" required by WP7. Making matters even less clear, we asked Microsoft's Director of Consumer Experiences Aaron Woodman about the HD2 directly on The Engadget Show, and he politely declined to tell us about the device's upgradability, and said that WP7's final required specs would be revealed at MIX '10. We'll be honest: we're taking all this confusion to mean that Microsoft hasn't quite figured out how to say the HD2 is at a dead end just before it launches on T-Mobile US, but hey -- maybe we'll be pleasantly surprised at MIX.
The Engadget Show - 006: Avner Ronen, the first Windows Phone 7 Series device, Dell Mini 5, and more!
Truly our craziest show yet. In case you didn't tune into the livestream of The Engadget Show on Saturday (and if you somehow didn't hear about the news), then you're in for a real treat. The crew gets especially wild on this episode while talking Hulu and plans for world domination with Boxee's Avner Ronen, revealing the first partner handset for Windows Phone 7 Series with Microsoft's Aaron Woodman, and playing around with the Dell Mini 5, as well as the forthcoming Engadget app for Android. Oh, and there's also a fascinating short piece on chiptune music and visuals and the folks who make the magic happen. If you do one thing today, make it The Engadget Show. You won't be sorry. The full video is available to stream after the break, or you can download it below. Hosts: Joshua Topolsky, Paul Miller, Nilay Patel Special guests: Avner Ronen and Aaron Woodman Produced and Directed by: Chad Mumm Executive Producer: Joshua Fruhlinger Edited by: Michael Slavens Music by: Nullsleep Visuals by: Paris and Outpt Opening titles by: Julien Nantiec Download the Show: The Engadget Show - 006 (HD) / The Engadget Show - 006 (iPod / iPhone / Zune formatted) Subscribe to the Show: [iTunes] Subscribe to the Show directly in iTunes (M4V). [Zune] Subscribe to the Show directly in the Zune Marketplace (M4V). [RSS M4V] Add the Engadget Show feed (M4V) to your RSS aggregator and have it delivered automatically. %Gallery-86746% %Gallery-86693%
