Ubisoft says it won't raise next-gen game prices this year

The next Ubisoft Forward showcase will take place in September.

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French videogame giant Ubisoft's Montreal office is seen on July 18, 2020 in Quebec, Canada. - Ubisoft Montreal is the largest videogame development studios in the world. (Photo by Eric THOMAS / AFP) (Photo by ERIC THOMAS/AFP via Getty Images)
ERIC THOMAS via Getty Images

Ubisoft confirmed in its latest earnings call that it won’t raise prices on next-gen games this fall. As such, the likes of Assassin’s Creed Valhalla and Watch Dogs: Legion will cost $60 on PlayStation 5 and Xbox Series X — the same as the price on current-gen platforms. Take-Two, on the other hand, has priced the base PS5 and XSX versions of NBA 2K21 at $70. However, Ubisoft hasn’t ruled out a price increase for future games.

The company also revealed the next Ubisoft Forward games showcase will take place in September. The first edition took place in June and it was a big success, according to chief financial officer Frédérick Duguet.

“Ubisoft Forward was a major milestone and the response from our fans was very promising,” Duguet said on the call (via Video Games Chronicle). “We achieved record-high peak concurrent viewership during this event, surpassing our previous E3 conferences.”

The company’s leaders also discussed the recent harassment and misconduct scandals. On the call and in its earnings report, Ubisoft reiterated some points it previously made on the matter. It has set up a confidential third-party reporting system and appointed a head of workplace culture. It plans to hire a head of diversity and inclusion as well. It also revealed that “a portion of team leads’ bonuses will be tied to their ability to create a positive and inclusive workplace environment.”

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