With all the updates announced today the rest of the market is going to have a tough time catching up, If Google market syncs the way it was demo'd the…
I will say the integration of most web outlets in one spot (Youtube, Hulu, Amazon, Netflix, etc) is pretty slick BUT it's already been kind of done with current TV & blu-ray sets that support all of those services. Google just implemented a search feature to aggregate all the info for you. It's really kind of like they took TiVO Premier & Boxee and had a baby.
And as far as I can tell it can integrate into any setup be it just digital free tv or cable, so it could be used on its own it just piggybacks onto what you are already using. The integration they showed is strictly for Dish.
Plus there is also the Amazon store which means that the box's will have the ability to either store or stream purchased content. That's my hope anyway.
I actually *don't* think this will be the case for Hulu. While I would absolutely love to be wrong, I think Hulu and their content partners have a proven record of doing absolutely everything they can to keep Hulu off our televisions and only available via our computers. There's no incentive for them to increase the quality of their output.
Meanwhile, the rest of the web is embracing this sort of use (Google TV, Boxee, PopBox, Apple TV, etc) and slowly marching forward.
The fact that the demo had Hulu on there is interesting but however they didn't demo the Hulu interaction beyond just showing it as a search result. So it's definitely possible that they're jumping the gun on Hulu integration OR they're definitely working on a partnership.
A partnership would make sense when you consider Google is the ad giant right now and Hulu makes money from ads. They could develop an ad drive Hulu feed that delivers ads in the same manner Google does now on the web.
I may be wrong but doesn't ABC and those channels have apps in the app store that can stream shows? I only ask because if that is the case it is not so much the content providers as it is Hulu, and my guess is that blocks the potential for ad clicks that they rely on for income. Which is why I thought the PS3 was blocked because there was no way to view or click on the ads so they were not getting any revenue stream.
Aye! And Hulu allegedly didn't want ABC to launch it:
So you might be right, though I think it's a little of both. Content providers don't want their material available on other services unless they do it their own way. ABC has their own app that they can run advertising on and directly profit from it. I'm not sure how Hulu distributes their advertising income to content providers.
The poking fun at Apple is amusing (especially since Apple does the same thing during its own keynotes). Though John Paczkowski (All Things Digital) pointed out this interesting thing that Vic (Google VP of Engineering) said today: “If we did not act, we faced a draconian future. Where one man, one company, one carrier was the future.”
Paczkowski on what Vic didn't say: "But We’re Just Fine With the Two Men, One Company, One Search Engine Model" Hah.
Another thing I thought about is how will this properly integrate with non-Dish providers? TiVO and Moxi rely on cablecards to be able to properly deliver the content. We all know how much of a hassle cablecards are.
I think a way google could have really knocked this one out of the park is by working with the providers. If they could come up with a way to access their VOD content from the googletv interface I think that people would be even more into it.
They also didn't touch on recording/saving content.