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Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready -- we're guessing this doesn't apply to Media Ce

5 years ago 0 Comments
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Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready -- we're guessing this doesn't apply to Media Ce

5 years ago 0 Comments
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Content owners have long since looked down upon the almighty DVR, but a recent survey suggests that they actually have little to worry over. In fact, over 90% of individuals surveyed by Knowledge Networks admitted that they \"typically watch TV during the prime-time hours of 8:00PM to midnight,\" whi

6 years ago 0 Comments
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My, my -- this is just gross. In an awkwardly positive release, Verizon is gleefully announcing the launch of ABC video-on-demand content on its fiber-based FiOS TV service. Unfortunately, that very content is of the \"fast-forward-disabled\" variety. If you'll recall, we've seen ABC lock up its VOD

6 years ago 0 Comments
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You know those situations where everyone knows something yet no one is courageous enough to just blurt out the obvious? Pardon us, but yes, people do actually use their DVRs to skip commercials. In case our word isn't good enough for you, research firm Oliver Wyman has just completed a study which

6 years ago 0 Comments
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Let's be honest -- we all understand that the younger set is entirely more likely to dig (i.e. understand) emerging technologies compared to those who've been around for a few more decades, but a new survey commissioned by Hallmark Channel confirms everything you've been assuming. Reportedly, just

6 years ago 0 Comments
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While we've seen a slew of patent applications revolving around DVR-based ad skipping, IBM is apparently looking to get in on the action with DVDs that feature non-skippable advertisements. As David Freeberg noted, we too are pretty surprised that such an idea isn't already patented, but nevertheles

7 years ago 0 Comments
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While Time Warner Cable (partly owned by Time Warner, parent company of AOL, which owns Engadget) won't go down as the first cable company to modify the oh-so-lovable fast-forward feature, at least the latest hamstringing won't affect those willing to pay up. Dubbed \"Look Back,\" the newfangled DVR

7 years ago 0 Comments
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While Time Warner Cable (partly owned by Time Warner, parent company of AOL, which owns Engadget) won't go down as the first cable company to modify the oh-so-lovable fast-forward feature, at least the latest hamstringing won't affect those willing to pay up. Dubbed \"Look Back,\" the newfangled DVR

7 years ago 0 Comments
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The constant battle between impatient television viewers and disgruntled providers got a shot of adrenaline today, as Walt Disney's two biggest channels have inked a deal with Cox Communications that is sure to simultaneously appease marketers and enrage customers. Reportedly, Cox will now begin to

7 years ago 0 Comments
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The constant battle between impatient television viewers and disgruntled providers got a shot of adrenaline today, as Walt Disney's two biggest channels have inked a deal with Cox Communications that is sure to simultaneously appease marketers and enrage customers. Reportedly, Cox will now begin to

7 years ago 0 Comments
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TiVo's transformation from a ad-skipper's best friend to an ad agency's biggest asset is nearly complete, as the firm's StopWatch system is aimed to provide \"second-by-second\" viewing data which Nielsen has refused to offer thus far. While the company went public about its intentions to become an ad

7 years ago 0 Comments
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Since advertisers -- and broadcasting companies -- aren't exactly fond of folks cruising through those ads while watching a recorded show through their DVR, and can't seem to get legislation to make it illegal passed just yet, a few companies have resorted to clever tactics to get those spots viewed

8 years ago 0 Comments