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  • Confirmed: Apple's next iPhone will have video chat, feature to be shown in ads directed by Sam Mendes

    by 
    Joshua Topolsky
    Joshua Topolsky
    05.24.2010

    Well this can't be tremendously surprising. Apparently American Beauty director Sam Mendes is in the process of putting together a series of commercials for Apple's next iPhone, which according to a tipster is being referred to internally as the Mammoth / N90. Besides that tip (with a handful of juicy details), a trusted source has confirmed to us that the ads will feature at least one spot where a mother and daughter are having a video chat conversation using the new front-facing camera that's been spied on the face of that iPhone floating around Vietnam and Northern California. Adding weight to this story, a cursory search on Twitter revealed that there's at least one actress who is up for a role in the "f***ing apple commercial" in New York, and another fellow who is auditioning for spots in California. We don't know much more than that, but we're fairly confident that this confirms video chat is coming to the next iPhone, and that that said iPhone isn't very far from our grasp. Remember folks, June 7th is just a kiss away.

  • Get a Mac ads in Japanese

    by 
    Laurie A. Duncan
    Laurie A. Duncan
    11.12.2006

    Apple has rolled out Japanese versions of the "Get A Mac" campaign. While you might expect these ads to be nothing more than the plain old English ads with a Japanese language overdub, the commercials are entirely in Japanese and use Japanese actors. Perhaps Justin Long (may he rest in peace) and John Hodgman just weren't otaku enough for the Japanese market.There appear to be three ads available right now, "iLife," "Viruses" and I can't quite determine the third one. You can see the ads on Apple.com/jp. If any of our Japanese-speaking readers would like to compare the dialog in these ads to their English brethren, drop us a tip!I wonder if Apple plans any other localized versions of these ads?Thanks to everyone who sent this in!

  • John Hodgman not a PC, just plays one on TV

    by 
    Laurie A. Duncan
    Laurie A. Duncan
    10.06.2006

    Initially I found those Get a Mac commercials charming, but after a while I started to wonder why Apple chose to make the intellectual and funny guy represent the PC and the annoying dork represent the Mac. What twisted logic was used there? Anyway, I'm a fan of John Hodgman's work on The Daily Show, while I find Justin Long's snide arrogance to be perfect for sitcoms like Ed and movies like Dodgeball, but counter-productive for a pro-Mac marketing campaign. So it's with great pleasure that I read Engadget's interview with Hodgman and learned (as I had suspected but never truly cared enough to find out) that he's a Mac user in real life and has been for 20+ years, excepting "...a brief period in the wilderness between 1997 and 2003," which he'd rather not speak of. You can see more of the interview over at Engadget... don't worry, it's a short read.