According to a report from in the New York Times, the next phase of Microsoft's latest ad campaign is set to begin -- sans Bill Gates and Jerry Seinfeld. Apparently, the new ads do away with the unusual (and somewhat ill-received) banter and "real life" experiences of the two celebrities, and trade them for an earnest embrace of... Apple's "PC" character. Apparently, one of the new ads even begins with a John Hodgman lookalike stating, "Hello, I'm a PC, and I've been made into a stereotype." Beyond the flip on a rival's depiction of its brand, the campaign will feature cameos from Eva Longoria, Deepak Chopra, Pharrell Williams, and even Gates -- though Seinfeld doesn't make the cut. While we're curious to see what the company cooks up in the new ads, it does strike us as somewhat odd that the supposed narrative Microsoft was establishing with Gates and Seinfeld has abruptly been abandoned in favor of these new spots. Is this a decision which was made long ago, or did the largely negative / confused reaction to the last set of ads force the company's hand? We only have its official statement to go on: "We will be executing the second phase of our advertising campaign tomorrow, as planned from the start."

[Thanks to everyone who sent this in]

If the one-two punch of Taiwan and China can reverse-engineer the Zune and Xbox 360, certainly they can reproduce its fearless leader. Here we have Fake Bill hocking a PDA. Man, you know it's gotta be good.

[Thanks, Marco]

The second installment of the Bill Gates / Jerry Seinfeld saga has been released, and we'll level with you: if they keep making them this good, we don't really care what they're about. See for yourself after the break.

[Thanks to everyone who sent this in]

By now you've probably watched the Bill Gates / Jerry Seinfeld Microsoft ad a dozen or so times (if not, get to it). If you're like us, you've got a healthy conversation happening about what the new campaign means, and whether or not you actually like the thing. According to a leaked internal email from Redmond's senior vice president Bill Veghte, this first installment in what will be a series of commercials is meant to function as an "Icebreaker to reintroduce Microsoft to viewers in a consumer context." It seems that the company is following the path they've stamped out with their previous media burst, the Mojave Experiment, which appears to be less concerned with changing the product (Windows), and more concerned with changing consumers' perception of the product. In Veghte's words, "Telling our story means making significant investments to improve the way consumers experience Windows." So here's our question to you: is Microsoft on the right track here? Let us know in the poll below! (You can also read the full text of the email after the break)

As promised, Gates and Seinfeld made their television pair-up debut tonight, in an advertisement for something or other. We were sad to see Seinfeld sans-bee suit, and Gates is lacking in Costanza-isms, but we might just be looking at a beautiful friendship here. Video is after the break.

[Thanks to everyone who sent this in]

Are you ready to really let loose at this year's CES? If you said yes, then you'll be stoked as hell to know that our main man Steve Ballmer will be taking over Bill Gates' famous keynotes. You read that right, the scariest fratbanger this side of your last toga party will be stepping up to the plate in what we can only hope will be the kind of explosive performance we've come to expect from him. Other keynoters will be the handsome Sony CEO Sir Howard Stringer and Alan Mulally, president and CEO of Ford. Here's hoping Gates at least drops by for a cameo -- it just won't seem like CES without him.

Those Apple "Get a Mac" ads have long been an annoyance to Microsoft and to Bill Gates in particular. No surprise as Apple, emboldened by rising market share, continues to ratchet up the venom with quips like, "fear of switching is the foundation of customer loyalty for PCs," found in its latest TV ad. Now Microsoft is fighting back.

Microsoft's new $300 million campaign (one of Redmond's largest ever) is set to launch with a $10 million assist from "key celebrity pitchman" Jerry Seinfeld. Yes, Bill Gates will appear as well -- the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to be based on the idea of "Windows, Not Walls," stressing the need to "break down barriers that prevent people and ideas from connecting." Something we think open-sourcers might have a laugh at. Anywho, the immediate goal of the campaign is to reverse the negative public perception of Vista and thus incorporates elements of the Mojave Experiment. While we have doubts about the latter, the combination of Seinfeld's pithy observations with a bit of that Bill Gates, self deprecating humor seen in "Bill's Last Day" could be a winning combination. Whether that turns the slow moving boat of public opinion remains to be seen.

P.S. The campaign is said to debut on September 4th. Mulva.

You didn't really think we'd make it through his retirement without running the sexiest of all Bill photos, did you? We have to wonder what he'll feel like tomorrow morning, though -- we hear the headache on a 33 year software hangover is absolutely vicious.

Anyhow, just because the man's left the building doesn't mean you can't take home a few of his fine products. Hit the contests below, they close up Sunday night.

Feel the love
The Bill Gates Engadgethology
Bill Gates: top ten greatest hits (and misses) - the Microsoft years
Engadget's farewell card to Bill G
Bill Gates wipes away tears at Microsoft farewell
How would you change Microsoft if you were Bill Gates?
Celebrate Bill Gates Day with us here at Engadget

Contests
The Bill Day giveaway (part 1) - Toshiba Gigabeat T400
The Bill Day giveaway (part 2) - Office Ultimate 2007
The Bill Day giveaway (part 3) - Zune 80GB (black)
The Bill Day giveaway (part 4) - Windows Vista Ultimate

Read - Coverage of Bill's farewell town hall event
Read - Clip from Bill's little speech to employees

Well, Bill, it's just about quittin' time out here on the left coast, so with your final day at Microsoft drawing to a close, we wanted to present you with a little farewell card. It's not much, but we hope you like it.

Bill,
I can't believe you're already taking off! They even going to let your pension fully vest? Just kidding, I think heard somewhere that you're worth a lot of money or something. Thanks for the Xbox 360 and for always being so damn friendly -- promise I'll try my best to think only of Allchin whenever I bluescreen. Come visit soon and KIT, okay?
Yours Truly, Ryan

Being that it is Bill's special day and all, we figured we'd give you a shot at stepping into his shoes and shaping Microsoft into something even more dominant that the juggernaut it is. Just imagine taking a seat in the biggest corner office Redmond has to offer, getting your Outlook set up, fiddling through a mess of old floppy discs and finally conjuring up a business plan. How in the world would you tweak / overhaul / etc. Microsoft if you were suddenly dubbed the big kahuna? We know this one's wide (and we mean gaping wide) open, so feel free to write a book down there.

It looks like there more than a few misty eyes around Microsoft's Redmond campus today, where even the man of the day himself wiped away tears as he bid his official farewell to the company. According to Reuters, Gates was joined on stage at the employee-only event by CEO Steve Ballmer, who reportedly got choked up himself as he heaped praise on Gates, saying that "there's no way to say thanks to Bill. Bill's the founder. Bill's the leader," adding that, "this is Bill's baby." Ballmer also talked about how he had contemplated leaving Microsoft just a month after joining the company, only to have Gates persuade him to stay by saying "You don't get it. You don't get it. We are going to put a computer on every desk and in every home." Say what you will about some of his predictions, but he was sure on the mark with that one.

Damn, Bill, you have come a LONG way. Look at you there back in '82, you handsome devil. As part of our tribute, let's take a quick look back at the top ten greatest (and not so great) products created on Bill-time, shall we? Don't worry, it'll only sting a little.

As part of our ongoing Bill Gates Day coverage, we present to you the Bill Engadgethology. This is by no means every Gates-related story from over the years -- just the choicest cuts from Club Bill Gates.

Bill and us
The Engadget Interview: Bill Gates, Part 1
The Engadget Interview: Bill Gates, Part 2
The Engadget Interview: Bill Gates (again!)
Bill Gates, Engadget reader
A lunchtime chat with Bill Gates at CES
Bill Gates: the exit interview

Bill Gates live
Bill Gates: Live at Microsoft's Digital Entertainment Anywhere Event
In real time: Engadget live from the Bill Gates 2005 CES Keynote at the Las Vegas Hilton
Live coverage of Bill Gates CES keynote
Live from the Bill Gates keynote
Live at the Windows Vista launch event
Steve Jobs and Bill Gates: Historic discussion live from D 2007 -> Poll: Jobs and Gates sit down in an alternate reality
Bill Gates: live at his 12th and final CES keynote
Live from D: Gates and Ballmer debut Windows 7

Bill in high society
Bill Gates to get knighted -> Bill Gates getting knighted
Bill Gates the dropout to receive honorary Harvard degree, will finally be able to do something with his life
Bill Gates gets Harvard degree, not at all smug about it

Bill vs. "PC"
"I'm a PC." "And I'm also a PC.": Gates vs. Hodgman on Daily Show tomorrow?
Bill Gates on Mac ads: "I don't even get it"
AdAge asks Gates about Hodgman to ill effect

More Bill after the break. Photo by Brennanator.

The end of an era; a fresh beginning; good riddance -- whatever you think of Bill's final day at Microsoft, it's impossible to deny that his tenure there helped forever re-shape not just technology, but the world as we know it. So we're declaring June 27th Bill Gates Day here at Engadget and hopefully you'll forgive us for, like, totally tearing up now that he's finally stepping out of his role as nerd-baron and into the shoes of full-blown immortal philanthropist. Hey, it's Sir William Henry Gates III's world, we just live in it -- that means you, too, Steve.

We'll miss you big guy.

P.S. -Keep this on the DL, but we heard this rumor he's thinking of returning to uni for his post-post-post-doc, and it won't even be honorary. We'll keep you posted. In the mean time today, expect plenty more Bill.

Man, who could have predicted back in 1978 that this collection of nerds, dweebs, and hippies would come to rule the desktop? A time when a PC in every home was just a vision and 640KB of memory ought to be enough for anybody. That's the original Microsoft "family" re-photographed 30 years later (minus Bob Wallace who died in 2002) in preparation for Bill Gates to slip into tomorrow's smoking jacket of retirement. It's better than a gold watch we guess. Who's who after the break.