In a move which can only be described as unsurprising, Apple has officially announced plans to lower the price of its iTunes Plus offerings (AKA iTunes sans-DRM) to $.99, instead of the higher-priced premium of $1.29. Old Jobsy claims that the decision was made due to the popularity of the unlocked, higher quality tracks with customers, saying, "It's been very popular with our customers, and we're making it even more affordable." Of course, it also seems likely that iTunes and Apple are feeling the burn from the new wave of DRM-free music providers, like Amazon, and the persistent rumors / news of former playmate Universal amassing an "anti-iTunes" which could seriously compete with the Cupertino monolith's business. Sure, it's the third-largest retailer of music in the US, but there's always someone creeping up from behind -- just ask Irv Gotti.

Update: Apple press release makes it really, really, super duper official.

According to news out today, Napster is attempting a fevered slide back into the game with a relaunch of its music-download service, featuring a heavier emphasis on web-based streaming capabilities. The new "4.0" platform the company is touting boasts improved compatibility, as playlists and content and be accessed from any computer, without the use of additional software -- though if you want to get that music onto a player, you're still stuck with Napster's proprietary application and list of compatible players. In addition to the accessibility revamp, the company says it has further plans to embrace DRM-free music in 2008, which makes sense, as the portal's music has heretofore been unplayable on Apple's products -- which have the largest market share. Can that rascally cat pick up the pieces? Only time will tell.

[Thanks, Jon]

As we noted in our Zune launch post, with the new Zune announcements, Microsoft intends to do more than just launch hardware. The Zune crew has apparently done a complete overhaul of the Zune desktop software so it's no longer just a weak rebadge of Windows Media Player 10 (praise the heavens), which Microsoft hopes will help the social to get more, um, social-er, with a number of things to attempting better engage music listeners and Zune customers:

• The Zune Marketplace is officially adding DRM-free music support, launching with over a million DRM-free MP3 tracks. As we mentioned earlier, other details (like which labels, whether there is a DRM-free upgrade path is for users who've bought music with DRM, price differences, etc.) are not yet known.
• Zune Marketplace is also getting podcasts and music videos. (Great, but where's the real video content?)
• Microsoft is also launching Zune Social, a free online music community / social network (great, another social network!) which allows users to create...
• Zune Cards, which are web widgets not unlike Xbox's Gamer Cards. Zune Cards let other users track your most played and recently played music (updated each time you sync back to your host machine). Users can also sample music directly from someone's Zune Card.
• You can now share with others music that was shared with you.
• No, the Zune still doesn't analyze the tracks it shares, so Zune Pass unlimited customers still can't share music without DRM.
• But, at very least the Zune's 3x3 DRM no longer has a time limit. Same three play restriction, but it no longer has to be within three days.

If you're into DRM-free music, you have a reason to get pretty excited today. As speculated, Amazon has launched the public beta of its new digital music portal called Amazon MP3, which will feature two million songs from 180,000 artists and 20,000 labels, all without the painful and annoying restrictions of DRM. The press release claims that the site, which will include EMI and Universal tracks (take that, Jobs), will make separate songs available for $.89 or $.99, and boasts that all of the "top 100" tracks will be priced at the former, lower amount. Albums will range in cost from $5.99 to $9.99, with the best selling albums coming in at $8.99. Of course, since there's no DRM, users are free to throw the 256Kbps MP3s on any player they like, as well as burn CDs, copy to MiniDisc, and dump to 8-track.

Rhapsody America (the new Real / MTV partnership) wasn't the only thing that Real had up its sleeve today. Hot on the heels of the Universal snubbing of iTunes, and consequent announcement that the company would begin selling music via other outlets, comes today's news that the Rhapsody / Universal Music partnership has officially launched, at least in a limited "test" form, with the aim of selling UMG's catalog of thousands of tracks -- sans DRM -- via the Real Rhapsody service, charging $.89 per song for subscribers and $.99 for non-subscribers. Currently, only a select group of artists are up for grabs, including 50 Cent, Amy Winehouse, The Pussycat Dolls, The Police and Johnny Cash, though the plan is to make Universal's entire catalog available in the future. This announcement makes what we all knew was coming now abundantly clear -- the gloves have come off.

In both shocking (and, frankly, kind of unshocking) news, Universal Music Group (whom we all know as the largest music conglomerate in the world) announced its intent to test DRM-free music through Real's Rhapsody, Wal-Mart, Amazon, even Google -- but not through long time begrudging online retail partner / frenemy Apple's iTunes Plus DRM-free music store. Apparently the restriction free Universal tracks will start popping up on those other music distributors next January, during which time the company intends to closely monitor sales, increases in music piracy, etc. before going all-in; for the time being we've no idea which artists Universal intends to free up or just how much of its total catalogue will be distributed in this little toe-dip of theirs. But one thing we do know: between EMI and Universal, two of the top four music businesses in the world have now announced or begun distributing music without DRM, and there's little we can find fault with about that.

[Thanks, somebody]