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HD DVD touts sales growth over Blu-ray's decline
Besides moving low-priced HD DVD players, the HD DVD Promotional Group is taking advantage of Home Media Expo 2007 to announce its most recent sales data, with HD DVD going up, and Blu-ray going down. Specifically, the Nielsen Netratings mentioned show HD DVD hardware sales up 37 percent, and software sales up 20 percent from the first to the second quarter of this year. Over the same period, overall Blu-ray hardware sales (no word on if this includes the PlayStation 3 or not) were down 27 percent and software sales down 5 percent. Shockingly, this trend is attributed to aggressive marketing campaigns and cheaper standalone HD DVD players hitting the market, causing a 183 percent increase in dedicated player sales for the quarter, and over 180,000 players (up from 100k back in April) sold altogether. Whether HD DVD focus on standalones over consoles gives them an edge is unknown, but it seems like Blu-ray may be catching on to the strategy of giving away movies and cutting prices.
HD DVD fires back: HD-A20 in April for $499, 70 movies on the way
We've had to wait a while, but for those wondering where Universal's exclusive titles were in the upcoming HD DVD lineup, today's press release by the HD DVD Promotions Group may put your mind at ease. While it may still be looking up at Blu-ray in terms of install base and numbers shipped, HD DVD the group still touts the fact that it has a higher tie ratio than "other high definition formats". Also included is the news that the 1080p-capable HD-A20 will ship in April for $499 (down from $599), but the biggest news is the slate of more than 70 titles shipping in the next three months from six studios (Warner, Paramount, Universal, Genius & Eagle Rock). Exclusives like Shaun of the Dead and The Bourne Identity will be available in June among what looks to be a packed month of releases for the format. Curious in their absence are combo releases, with only four HD DVD/DVD (Good Shepherd, Smokin' Aces, The Hitcher & Alpha Dog) discs among the 70.
HD DVD tour stops at Digital Life 2006 and drops details on Miami Vice's U-control
The HD DVD tour isn't spending all its time in New York hanging out at the Today Show's new HD studios, its pulled up to Digital Life 2006 at the Javits Center. In a press release issued by the North American HD DVD Promotional Group there were also new details about the upcoming December 5th release of Miami Vice on HD DVD; like Fast and the Furious 3: Tokyo Drift and Accepted, it will include U-control special features. Viewers can check out specs on cars and boats featured in the movie, track car chases through Miami streets via GPS, or look at production photos and cast details while the movie continues to play. Firing off more shots in the format war, the group also announced statistics from AC Nielsen showing HD DVD owners have already purchased an average of 8.4 titles each, and Nielsen Videoscan numbers indicating HD DVD outsold "competing formats" -- we're pretty sure they don't mean VMD -- by nearly 3:1 in August. The best defense is a good offense, and the HD DVD camp is taking the big Blu-ray holiday push head-on, showcasing not just new movies but also new hardware like the Xbox 360 HD DVD player and upcoming Toshiba HD-XA2.
