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From real-time match updates to performance analytics and the Hawk-Eye, the US Open has been upping its technology quotient over the last few years. This year the two-week grand slam tournament is opening its hard courts to virtual reality with the "You vs. Sharapova" experience. If you have a tic...

August 19th 2015 at 2:55pm 0 Comments
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Sony Ericsson's official spokesperson, Maria Sharapova, was on hand recently to unveil a student-designed prototype of a Bluetooth-enabled dress. The iridescent scales that run up one side of the dress move and light up when the phone rings, enabling its owner to know about calls even in noisy plac...

June 18th 2009 at 2:18pm 0 Comments
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Sony Ericsson's official spokesperson, Maria Sharapova, was on hand recently to unveil a student-designed prototype of a Bluetooth-enabled dress. The iridescent scales that run up one side of the dress move and light up when the phone rings, enabling its owner to know about calls even in noisy plac...

June 18th 2009 at 2:18pm 0 Comments
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Maria Sharapova has already had her greatness spread over a number of Motorola handsets, but now the tennis queen is partnering up with long-time associate Canon in order to make five lucky individuals extraordinarily happy. As part of an elaborate marketing scheme, Canon and Maria (but mostly Cano...

August 21st 2008 at 5:31pm 0 Comments
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Like a dagger through Motorola's heart, we're sure, Sony Ericsson's collaboration with tennis superstar Maria Sharapova is starting to pay dividends with the Maria Sharapova Design Collection of custom phone accessories. Launching in the third quarter, wares include the "Courtside Case," Excercise...

June 29th 2008 at 9:31am 0 Comments
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We guess tennis phenom Maria Sharapova has decided to permanently retire her PEBL and move on to greener pastures. Sony Ericsson has announced that they've picked up Miss Sharapova as its "first global brand ambassador" with the intention of bringing awareness to the brand using a superstar athlete...

January 13th 2008 at 8:31pm 0 Comments
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For some odd reason, Motorola always seems to pull off new colors of existing handsets with an amount of fanfare other manufacturers can only dream of. We don't suppose it has something to do with the Maria Sharapova tie-ins, could it? Much like the Sharapova-endorsed magenta RAZR before it, the wh...

September 8th 2006 at 8:33am 0 Comments
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ESPN's This is SportsCenter series of ads have long been hilarious fictional looks at the behind the scenes of ESPN's nightly broadcast, I just didn't notice they had switched to high definition. The last new ones I noticed were one of the anchors stealing LeBron's throne from his desk at the ESPN...

May 23rd 2006 at 12:32pm 0 Comments