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Layar chief exits CEO spot in favor of print guru, edges closer to augmented reality magazine dreams
Layar previously signaled that it wants to get into augmented reality print media, and its founder Raimo van der Klein is putting his money (or at least, his title) where his mouth is. He's leaving the CEO position in favor of Quintin Schevernels, who comes from the print publishing world as VNU Media's COO. Van der Klein will hang around as Creative Director to keep the company pushing forward in new directions, but he sees most of the money-making coming from print-friendly tools like Layar Creator -- it only makes sense to have someone who's well-steeped in the medium (and who can turn a profit) running the show. Schevernels hasn't signaled any grand strategy changes in his first few hours on the job, although he might not be in any rush following the launches of apps like Stiktu. We'd just be ready for a whole lot of augmented reality magazines and cereal boxes in the near future.
Layar lays the AR on thick with worldwide Stiktu app rollout
Layar's no stranger to the AR game. The company's been acting as an enabler of sorts, putting its Player and Creator dev tools into the hands of the masses across iOS and Android for some time. Now, the outfit's making Stiktu -- a social app that attaches augmented reality tags on everyday objects -- available outside of its previously defined European borders for worldwide consumption. Users who download the platform will be able to set virtual drawings, images or text to objects and leave those invisible markers behind for other curious parties to scan and discover. The practical applications aren't exactly obvious, but as a crowd-sourced scavenger hunt, it'll do just fine. Hit up the source below to download the goods on your platform of choice.
