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Warner Bros. signs distribution deal with Lovefilm, ahead of Netflix's UK arrival
With Netflix creeping ever closer to its UK doorstep, Lovefilm is readying its defense -- beginning with Warner Bros. Today, the Amazon-owned streaming and rental service announced a new, multi-year partnership with the Brothers Warner, promising to deliver "wider choice and more access" to content across multiple platforms. Under the deal, users will be able to access a range of Warner Bros.' recent and forthcoming titles on their iPad, PlayStation 3, and, as of later this year, their Xbox 360, among other devices. The agreement will go into effect this December, with films like The Dark Knight, The Hangover, Gran Torino and Sex and the City 2 all available for exclusive viewing. Beginning in 2012, customers will be able to rent Warner Bros. titles 60 days after retail release, either via Lovefilm's DVD and Blu-Ray subscription service, or the studio's WarnerFilms channel. Intrigued cinephiles can whet their appetites with the full PR, after the break.
