Post Thumbnail

Oh. Em. Gee. Mattel is developing a new talking Barbie, and this time, the company's not programming it with silly canned phrases. Nope, Mattel's working on an actual interactive model called "Hello Barbie" that kids (and adults) can talk to, sort of like Siri and Cortana -- but in doll form with ...

3 months ago 0 Comments
February 17, 2015 at 9:01AM
Post Thumbnail

In a world where most people chill out with Minecraft and Candy Crush, it's hard to get excited about a board game. Perhaps that's the point however, since Hasbro is hoping that we'll get misty-eyed with nostalgia about the family arguments that ensue from playing Monopoly. The game's 80th birthda...

3 months ago 0 Comments
Post Thumbnail

With a View-Master topped teaser (which you can see after the break), Google and Mattel invoked one of our favorite childhood memories -- and frequent inspiration for low-budget virtual reality shenanigans. The two are planning an "exclusive announcement and product debut" ahead of the New York To...

3 months ago 0 Comments
Post Thumbnail

Last year's Battroborgs were a blast, but not without their quirks. Accuracy was not one of the tiny bot's strong points, and moving or turning was an exercise in frustration. This year, TOMY decided to simplify things a bit, while adding armed combat to the mix. The resulting Battroborg Warriors ...

1 year ago 0 Comments
Post Thumbnail

Visiting the annual Toy Fair trade show at New York's Javits Center earlier this month was an exercise in sensory overload. Hundreds of vendors, from tiny single-product companies to former garage startups grown massive to legitimate industry giants, staff booths and pitch passersby with their fu...

2 years ago 0 Comments
Post Thumbnail

NERF Basketball is an America institution. Bedrooms, dorm rooms and offices across the country are adorned with the tiny hoops -- over doors and garbage cans, even occasionally mounted on a wall. But, the open-cell foam rock is undeniably 20th century. In this age, for better or worse, analog just...

2 years ago 0 Comments
Post Thumbnail

When Jada invited us up to its private show room at Toy Fair to do "battle" we were a little concerned -- last we checked we'd done nothing to offend the company. Thankfully, it just wanted to challenge us to a duel with its Battle Machines line of RC toys. A couple of years back the company debute...

3 years ago 0 Comments
Post Thumbnail

It's still about two months out, but when the 8-bitty hits shelves it might just become our favorite member of the iCade family. At the moment the Bluetooth gamepad is little more than a hand-made prototype with some AA batteries taped to the underside and a sticker printed on the office InkJet sla...

3 years ago 0 Comments
Post Thumbnail

Alright, zAPPed is no GameChanger but, where Hasbro's line of iOS-integrated board games falls short in the pun department, it shines in cleverness. The Game of Life launched just a couple of days ago with a special edition designed to be used with an iPad app, while other classics Battleship and M...

3 years ago 0 Comments
Post Thumbnail

We just came from Hasbro's off-site Toy Fair show room and, needless to say, we made them take us straight to the NERF Lazer Tag installation. The guns are still clearly in the early prototype stages and hand made -- with plenty of hot glue and header pins serving as evidence. Still, they felt soli...

3 years ago 0 Comments
Post Thumbnail

Mattel thinks it has the secret to succeeding where so many others have failed in bridging that divide between the virtual and the physical -- and it might be right. While plenty of other toy companies have tried pairing hunks of plastic with apps in the past, Mattel has gone the extra mile, incorp...

3 years ago 0 Comments
Post Thumbnail

Do you like Batman? Robin? What about USB sticks? Well, thanks to Mimoco, you can have both in one awesome package. We spotted these newly released jump-drives at the International Toy Fair and we gotta say -- they're actually quite detailed in design. The flash drives will cost you a pretty penny ...

4 years ago 0 Comments