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Oh. Em. Gee. Mattel is developing a new talking Barbie, and this time, the company's not programming it with silly canned phrases. Nope, Mattel's working on an actual interactive model called "Hello Barbie" that kids (and adults) can talk to, sort of like Siri and Cortana -- but in doll form with...

February 17th 2015 at 9:01am 0 Comments
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In a world where most people chill out with Minecraft and Candy Crush, it's hard to get excited about a board game. Perhaps that's the point however, since Hasbro is hoping that we'll get misty-eyed with nostalgia about the family arguments that ensue from playing Monopoly. The game's 80th birthda...

February 13th 2015 at 11:00am 0 Comments
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With a View-Master topped teaser (which you can see after the break), Google and Mattel invoked one of our favorite childhood memories -- and frequent inspiration for low-budget virtual reality shenanigans. The two are planning an "exclusive announcement and product debut" ahead of the New York To...

February 6th 2015 at 3:48pm 0 Comments
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Last year's Battroborgs were a blast, but not without their quirks. Accuracy was not one of the tiny bot's strong points, and moving or turning was an exercise in frustration. This year, TOMY decided to simplify things a bit, while adding armed combat to the mix. The resulting Battroborg Warriors...

February 17th 2014 at 1:27pm 0 Comments
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Visiting the annual Toy Fair trade show at New York's Javits Center earlier this month was an exercise in sensory overload. Hundreds of vendors, from tiny single-product companies to former garage startups grown massive to legitimate industry giants, staff booths and pitch passersby with their fu...

February 26th 2013 at 8:00am 0 Comments
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NERF Basketball is an America institution. Bedrooms, dorm rooms and offices across the country are adorned with the tiny hoops -- over doors and garbage cans, even occasionally mounted on a wall. But, the open-cell foam rock is undeniably 20th century. In this age, for better or worse, analog just...

February 6th 2013 at 5:20pm 0 Comments
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There's no need to worry: your eyes aren't deceiving you, and the year most certainly isn't 2015. Still, that isn't stopping Mattel from teasing the iconic hoverboard at the New York Toy Fair. First made famous by Marty McFly in Back to the Future Part II, the product became something of Hollywood...

February 14th 2012 at 6:00am 0 Comments
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When Jada invited us up to its private show room at Toy Fair to do "battle" we were a little concerned -- last we checked we'd done nothing to offend the company. Thankfully, it just wanted to challenge us to a duel with its Battle Machines line of RC toys. A couple of years back the company debute...

February 13th 2012 at 11:22am 0 Comments
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It's still about two months out, but when the 8-bitty hits shelves it might just become our favorite member of the iCade family. At the moment the Bluetooth gamepad is little more than a hand-made prototype with some AA batteries taped to the underside and a sticker printed on the office InkJet sla...

February 13th 2012 at 10:00am 0 Comments