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As Square Enix president Yoichi Wada spoke with CNET Japan, we borrowed Engadget Japan's Ittousai and listened in. While Wada defined the Square Enix vision as a 5-year plan to be a Top 3 worldwide publisher (currently ranked 11th by Game Developer), he's still having trouble seeing where Sony is g...

7 years ago 0 Comments
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Yoichi Wada, the President of Square Enix, stated publicly that Sony has to find and stick with a more solid marketing strategy for the PS3. Remember those "Play B3yond" commercials? Don't worry -- not a lot of us do, since they were practically nonexistent after launch. Anyway, Wada told reporters ...

7 years ago 0 Comments
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The CEO of Square Enix had some strong words about the state of console development recently. Speaking with the Financial Times about the company's recent decision to develop Dragon Quest IX only for Nintendo's DS system, Yoichi Wada believed certain consoles were "over-engineered for today's gaming...

8 years ago 0 Comments
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This is turning into some kind of Square-Enix day. However, this bit of news is a little more managerial and mundane. Still worth noting. Yoichi Wada used to be the American CEO of Squeenix, but that's changed. Now the torch has been passed on to John Yamamoto. He's also the new company president, r...

8 years ago 0 Comments
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Yoichi Wada put on his "President of Square-Enix" hat and recently talked about the future of the PlayStation 3 and, uh, Dragon Quest. Here's what's worth gleaning: Even though Dragon Quest IX is being developed for and released on the Nintendo DS, Wada claims that Square-Enix is not changing i...

8 years ago 0 Comments
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Yoichi Wada, president of Square-Enix, recently gave some opinions about the game industry over at GameSpot. He said that users will demand more innovation and originality. He makes note of the Nintendo DS and the iPod and their subsequent successes in the industry for being innovative. Wada also sa...

8 years ago 0 Comments
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Though you might be inclined to give Square Enix president, Yoichi Wada, an incredulous stare as he discusses the merits of innovation before the release of Final Fantasy Thirteen, a recent interview with Nikkei Business Online points to his fairly levelheaded approach to the topic. "If we don't see...

8 years ago 0 Comments
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At a press meeting in Tokyo yesterday, president of Square-Enix Yoichi Wada and vice-president of Namco-Bandai Shin Unozawa talked about the next generation of gaming and the importance of online features. They stressed this was not limited to MMO's but all future titles. A lot of the talk seemed to...

8 years ago 0 Comments