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Our master plan is slowly working, and soon every man and woman in our great nation will own a smartphone. Pew Research Center reports that just under half of adult Americans, or 46 percent, own smartphones currently, meaning that smartphone owners now outnumber their feature phone counterparts by ...

3 years ago 0 Comments
March 3, 2012 at 6:40AM
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Utah is home to many stunning natural wonders, and soon it will be home to not one, but two Apple stores. Job listings spotted by ifoAppleStore reveals the Cupertino company may open a second retail store in the Fashion Place Mall located in Murray, Utah by the end of the year. This second store ...

4 years ago 0 Comments
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Apple has developed a custom ad for indie music review site Pitchfork. You can go over and see it right now in any WebKit-based browser (so Safari or Chrome) -- an iPod touch pops up in front of the menu bars, and everything gets swept away in the games being played. This ad is notable for a few...

4 years ago 0 Comments
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Yahoo!'s mobile blog has shared some interesting demographic data about the iPad users they've seen so far. Some of the results are unsurprising. Given that the iPad is still in its youthful days, the users tend to match the typical early adopter profile: male, older, and wealthy enough to afford a...

5 years ago 0 Comments
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There's already been some anecdotal evidence that the Kindle appeals to a slightly older set than your average newfangled gadget, and a new poll culled from responses on the Amazon forums is now shedding a bit more, if still not entirely scientific light on the matter. According to the Kindle Cult...

6 years ago 0 Comments
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Here's an interesting bit of info from the Nielsen folks: over 400,000 women are playing World of Warcraft in the US, which means it's the most-played "core" game for that gender. And even more interesting, females 25 years or older make up the largest block of PC game players overall, and they ac...

6 years ago 0 Comments
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Piqqem, a service that crowdsources stock picks, has some interesting demographic data about who says they're buying AAPL. Among female users, Apple is the most highly rated stock to buy. The lowest-rated stock is Dillards -- which leads to an interesting analysis by Alex Salkever, director of resea...

6 years ago 0 Comments
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The British Board of Film Classification published today research that they have conducted concerning video games. The report covers a wide aspect of gaming culture. Highlights include: Age: "Although children are beginning to start playing games at a younger age, the overall age of players is g...

8 years ago 0 Comments
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The age of Big Brother everywhere is certainly upon us, and while we've seen (or at least heard of) tracking devices being implanted in the most unusual of places, it looks like Xerox is hoping to join the devilish fray. In an attempt to craft a demographic extractor to garner marketing dollars galo...

8 years ago 0 Comments
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Analysts get paid a lot of money to come up with stuff. While most of the info they spew out is incorrect, it's still fascinating to see the kooky predictions that they come up with. GameDaily BIZ reports that Lazard Capital Markets analyst Colin Sebastian believes that Sony will be targeting younge...

8 years ago 0 Comments
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We here at the Fanboy highly doubt that any of you have escaped the "Old People" phenomenon, by which Luddites of various ages, locked into their ways, miraculously pick up a Wiimote and slug it out in Wii Bowling. Many are so enthusiastic that they inquire as to the availability (answer: no) and pr...

8 years ago 0 Comments
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While E3's keynotes were kicking off last week, several academics, developers and advocates of women in gaming gathered at UCLA to discuss girls, games and everything relating to the two. However, from Gamasutra's account of the event, nothing new was really discussed. Some of the key points brought...

9 years ago 0 Comments
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Do you listen to Gorillaz? Are you looking forward to X-Men: The Last Stand? Do you watch Family Guy and The Simpsons? And do you have a positive opinion of Google and Apple? According to a recent survey conducted through IGN.com by IGN's GamerMetrics, the answer to the above is "yes" for a large nu...

9 years ago 0 Comments
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According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marketers. With almost 50% of all Internet users apparently reading game sites, reaching out to these 76 million consumers is big business. The survey also looked at attitudes to in-game advertising amongs...

9 years ago 0 Comments
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On the flight to Los Angeles, Joystiq blogger Chris Grant and I decided to hold a little impromptu Flight 899 pre-E3 focus group to the pass the time on enroute. After Professor Grant  lectured a captive audience on the perils of sexual objectification and the senior citizen cross-appeal of ge...

9 years ago 0 Comments
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Ever wonder what decisions go into a hardware redesign? Thanks to the latest edition of Nintendo's Japanese online mag, we finally get a portable peek into the DS Lite. Two Nintendo engineers who worked on the cuter DS sibling reveal how they pulled off the svelte new look while maintaining things l...

9 years ago 0 Comments