While Phil hasn't mentioned it in the keynote just yet, it looks like iTunes might be getting a big catalog overhaul, with most major labels finally offering up DRM free tunes. Our tipster mentioned DRM free goodies from Virgin, Sony BMG, American Recording and more (iTunes Plus has mainly been limited to EMI and some independents so far), and that most previously purchased songs are now upgradable for the same old price of $0.30 a song. We're still digging around on the iTunes Store trying to figure this out -- it's offering to upgrade our library, but the transaction won't go through yet -- and we'll obviously know more if it gets a keynote mention. Let us know if you have any luck picking up those non-EMI MP3s on your end.

[Thanks, Greg]

Update: As you've you probably noticed in the liveblog, Apple just made this very much official, and announced that some 8 million songs from all the major labels will indeed be DRM free, with a full ten million planned by the end of the quarter. As if that wasn't enough, it's also announced a new pricing structure for tracks, including a new $0.69 tier and a $1.29 one, which music companies will apparently be able to use at their own discretion. And, to keep things really spicy, the company has also announced that music store downloads are now finally available over 3G, and at the same price and the same quality.

So it looks like Creative will be continuing to attack Apple on the features front, with Crave UK reporting that the Singaporean manufacturer is poised to release an updated version of its diminutive, Shuffle-esque Zen Stone Plus -- packing in a hefty 4GB of flash memory, no less. Besides the capacity bump, the unannounced upgrade is also said to boost battery life to a more respectable 12 hours and add support for unprotected AAC files, clearly a move designed to sway fans of the iTunes Plus DRM-free music selection. Being a rumor and all, we don't even have a clue as to when you can expect to see the latest Stone on store shelves, so keep your eyes peeled.

Update: Now Crave is reporting that an 8GB Stone Plus is also forthcoming. Stay tuned throughout the day as this supposed capacity continues to increase.

[Thanks, Daniel M.]

In a move which can only be described as unsurprising, Apple has officially announced plans to lower the price of its iTunes Plus offerings (AKA iTunes sans-DRM) to $.99, instead of the higher-priced premium of $1.29. Old Jobsy claims that the decision was made due to the popularity of the unlocked, higher quality tracks with customers, saying, "It's been very popular with our customers, and we're making it even more affordable." Of course, it also seems likely that iTunes and Apple are feeling the burn from the new wave of DRM-free music providers, like Amazon, and the persistent rumors / news of former playmate Universal amassing an "anti-iTunes" which could seriously compete with the Cupertino monolith's business. Sure, it's the third-largest retailer of music in the US, but there's always someone creeping up from behind -- just ask Irv Gotti.

Update: Apple press release makes it really, really, super duper official.

The rumors are rampant this morning about an imminent, cross-the-board iTunes Plus (DRM-free) price cut. Previously, all Plus tracks had been listed at $1.29, not the usual $0.99 for DRM "protected" media. That premium delivers 256kbps quality tracks for you to play on any device supporting AAC playback. Of these tracks, nearly all were from EMI or just a handful of Indies. Now, presumably in response to launch of Amazon's MP3 store which prices DRM-free tracks at $0.89 or $0.99, Apple appears ready to cut the price of all Plus tracks to $0.99. As the rumor goes, we should see more Indie's shed their DRM sometime this week, if not today.

[Via MacRumors]

Ok Fair Use advocates, listen up. EMI senior VP Lauren Berkowitz has just given her initial sales report following their much ballyhooed DRM-free launch on iTunes Plus last month. The results? Well, "good" is the word she used to summarize sales. During the first week of availability, sales of Pink Floyd's Dark Side of the Moon were up 350 percent. Even now, after all the initial excitement, sales remain 272 percent higher. To a lesser degree, other EMI artists are also riding the DRM-free, download bump; even while their respective CD sales have tailed off. For example, downloads for Norah Jones' Come Away with Me are up some 24 percent while CD sales have dropped 33 percent. Still, the DRM-free tracks were launched only three weeks ago which is far too early for any kind of proper trend analysis. We also don't have any correlating data to demonstrate an increase (or decrease) in piracy -- something the record labels will likely weigh in equal importance. Things do look promising though, eh?

[Via Ars Technica]

We knew it was imminent after this morning's iTunes software update. Now, after all our collective bitching and moaning, they're here: DRM-free tracks on Apple's iTunes Plus store. Sure, there are plenty of other on-line music stores offering similar 256kbps AAC quality music, DRM-free for less than a $1.29 iTunes Plus cost per track ($0.30 upgrade for each song already downloaded or about $3.00 for "most albums"). Ok, still no Beatles tracks and we're only talking about EMI music for now, but this is iTunes kids -- the big download daddy of on-line music. Now put down that BitTorrent client and get out there and support Fair Use kids, the future is yours.