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A ridesharing service only helps you out if drivers want to pick you up in the first place, and Lyft clearly knows it -- the company just countered Uber's new perk system with one of its own. Accelerate, as it's called, puts drivers in one of three status levels depending on how many rides they o...

March 2nd 2015 at 7:00pm 0 Comments
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MMOs really, really want you to log in and play them every day, mostly because if you do, there's an increased chance of you spending money on them. So above and beyond hopefully providing an engaging game experience, the studios often outright bribe players with login gifts. I've seen these gifts...

February 12th 2014 at 8:00am 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. Rewards can be powerful motivators. But what is the right way to reward members for leveling the guild and earning guild achievements?...

February 11th 2013 at 12:00pm 0 Comments
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The Secret World's PvP fanbase knows that right now Fusang is more like a merry-go-round than a battleground, with groups just circling around capping facilities and anima wells. Funcom has noted this as well as other issues and has released an overall plan for improving high-level PvP. Among th...

August 14th 2012 at 1:00pm 0 Comments
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I've been thinking a lot lately on other ways that Runes of Magic reminds me of EVE Online. Not that any systems are exactly the same, but they have certain similarities. Wurm Online and Minecraft are arguably different in how they function, but they both scratch the same creative itch. RoM's ge...

August 22nd 2011 at 5:00pm 0 Comments
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Nope, this isn't a new game show on a cable network but rather the idea behind the latest program from NCsoft to help increase and balance the populations of the servers in Aion. In a game heralded for its PvPvE, keeping enough enemies around to ensure PvP is more than just a passing fancy -- it'...

June 27th 2011 at 2:00pm 0 Comments
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Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. It happened a couple of months ago. I was in a remote area in Lor...

May 17th 2011 at 3:00pm 0 Comments