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A ridesharing service only helps you out if drivers want to pick you up in the first place, and Lyft clearly knows it -- the company just countered Uber's new perk system with one of its own. Accelerate, as it's called, puts drivers in one of three status levels depending on how many rides they of...

29 days ago 0 Comments
March 2, 2015 at 7:00PM
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MMOs really, really want you to log in and play them every day, mostly because if you do, there's an increased chance of you spending money on them. So above and beyond hopefully providing an engaging game experience, the studios often outright bribe players with login gifts. I've seen these gif...

1 year ago 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. Rewards can be powerful motivators. But what is the right way to reward members for leveling the guild and earning guild achievement...

2 years ago 0 Comments
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The Secret World's PvP fanbase knows that right now Fusang is more like a merry-go-round than a battleground, with groups just circling around capping facilities and anima wells. Funcom has noted this as well as other issues and has released an overall plan for improving high-level PvP. Among ...

2 years ago 0 Comments
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I've been thinking a lot lately on other ways that Runes of Magic reminds me of EVE Online. Not that any systems are exactly the same, but they have certain similarities. Wurm Online and Minecraft are arguably different in how they function, but they both scratch the same creative itch. RoM's ...

3 years ago 0 Comments
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Nope, this isn't a new game show on a cable network but rather the idea behind the latest program from NCsoft to help increase and balance the populations of the servers in Aion. In a game heralded for its PvPvE, keeping enough enemies around to ensure PvP is more than just a passing fancy -- it'...

3 years ago 0 Comments
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Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. It happened a couple of months ago. I was in a remote area in L...

3 years ago 0 Comments
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There was a time when if you saw an Apple product in a corporate environment, you were either hanging out with the company's designers or actually at Apple HQ itself. So it's great to see companies not only using Apple gear but using it to incentivize and reward its staff like SmithBucklin, the w...

4 years ago 0 Comments
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You know the feeling -- you learn about some upcoming goodness and you want it. Or do you crave it? You can fall anywhere along the spectrum of anticipation, provoked by things you just look forward to all the way to things that make you squeal in schoolgirl giddiness at the mere thought! It's a ...

4 years ago 0 Comments
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Isn't it funny? People are always clamoring to get into closed betas but once an MMO launches, test servers are usually pretty empty, even for special events. Turbine has decided to offer some great incentives for players to participate in their upcoming Lord of the Rings Online performance test a...

5 years ago 0 Comments
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Claiming and defending keeps in Warhammer Online can be a costly endeavour, but it just became a lot more rewarding. Guilds that own a T4 keep when the zone their keep is in is captured will now receive a gold bag containing Annihilator gear. They will receive another gold Annihilator bag for each...

5 years ago 0 Comments
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Like flies to honey, Midway can't seem to stop attracting controversy as it attempts to stay afloat during its "planned" bankruptcy phase. This time around, the besieged developer is coming under fire from its creditors and the government committee overseeing its bankruptcy proceedings for plannin...

6 years ago 0 Comments
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Massively checked out an interesting session at GDC 2009 titled "User Generated Story: The Promise of Unsharded Worlds" by James Portnow, CEO and Creative Director of Divide by Zero. His talk was part of the Worlds in Motion Summit, and focused on how single worlds and their shared space can also gi...

6 years ago 0 Comments
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As Western game developers are losing money and closing down more games than ever before, the Korean government is taking a drastically different approach. According to a recent report, the Korean government plans to invest $200 billion USD into their gaming industry in an attempt to boost the count...

6 years ago 0 Comments