The future of Helio is still up in the air -- one minute it's about to be sold to Virgin, the next the Ocean 2 is popping up in videos -- and it looks like this week will end with some equally ambiguous news: Helio stores appear to be shutting down. That's the word according to Fierce Wireless, which took this shot of a Helio store in Denver with a sign in the window that reads "The Helio Store is closed. Contact their customer support." Hmm, that sounds like some part of Helio is going to keep running -- hopefully we'll find out how this soap opera ends sometime soon.

So there's really no telling what's up with Helio as an MVNO, but there's plenty going on with the Ocean 2 handset. Just yesterday we noticed a spy shot of the elusive mobile, but unfortunately, the video in which it was captured from had been conveniently removed. Today, however, a whole host of new vids have surfaced over at HelioCity, one of which actually shows the unit while gaming. Check 'em out while you still can in the read link below.

[Via phonemag]

It ain't over until it's over, but we just got word that Helio store managers received notification this week that the axe is finally falling: (at least some of) the nationwide chain of retail stores will be shuttered during Virgin's takeover of Helio. As we've heard, "there is no 'merge' in this merger," so it sounds like after this year's big executive reshuffle, SK Telecom is bailing on their half-billion dollar enterprise a big way. No word if the fabled Ocean 2 will make it -- or if Virgin will even let Helio customers keep their phones.

Alongside Helio -- more or less the last man standing -- the great MVNO goldrush also dies. Unfortunate that besides Virgin and a few local and M2M providers (like Amazon's Whispernet), pretty much no one was able to make it work. Then again, no one ever never said making cellphones and running any kind of carrier was easy.

Looks like Virgin Mobile USA and Helio parent SK Telecom didn't bother to get their stories straight before turning to the press over recent rumors that they've been talking marriage. Right on the heels of an SKT statement that talks of a Virgin Mobile takeover were "groundless," Virgin Mobile has come out with a super-brief statement saying something quite to the contrary -- that the two are, in fact, in "preliminary discussions" over "possible strategic opportunities." That's about as vague and unhelpful as it gets -- a level of vagueness that's really only saved for situations where something big is about to go down, actually. The MVNO goes on to say that it's gonna stay mum on the subject at this point unless "a definitive agreement is reached," but at least we know they're chatting.

[Via mocoNews]

Chrysler's added a few features to get geeks' motors running over the years, but internet access is definitely a fresh direction. Apparently cars rolling off the line this and next year will have some kind of cellular data access (we're not yet sure if that's through an straight MVNO or piped through machine to machine data service like Jasper Wireless) and in-car WiFi first as an option, and then eventually standard. Details are sparse but we hear kids can spend, like, hours on the Facebook and the MySpace, so chalk another one up to team parents keeping team back-seat occupied.

[Via Autoblog, thanks Andrew]

It wasn't a pretty end for Amp'd Mobile, but even the hasty one-week extension of service, sale of customers to Prexar and asset liquidation wasn't enough to keep creditors at bay -- the bankrupt company is now suing after its former CEO for cash. Claiming that Peter Adderton "refused to perform certain aspects of his employment" and "threatened to take action that would damage" Amp'd, the lawsuit seeks some $1.15M in payments made. Amp'd is also going after some 20 other partners in similar suits, ranging from Merrill Lynch to law firm Latham and Watkins to Playboy and MTV. We're not sure how that's going to play out, but it looks like those rumors about the content team and properties like "Lil' Bush" being sold off are definitely true -- William Morris is in charge of shopping the group out to the highest bidder. All in all, it looks like Amp'd's creditors aren't being shy about getting their cash -- but what repo man ever is?

[Via mocoNews]

Alright, we'll definitely cop to having broken off a relationship or two via text message, but we don't think we've ever heard of a high-ranking executive discovering he'd been fired when his phone stopped working -- which is exactly what happened to Roy Kosuge, COO of Voce, that "luxury" MVNO. We'd heard rumors of Voce's demise, but it looks like ol' Roy wasn't so plugged in, only finding out that his company was dead when his phone stopped making calls. Of course, when a company's chief operating officer doesn't know that you're about to kill the lights, it's a safe bet that things are pretty screwed up, so if you were among the few who signed up for Voce's premium services, we'd recommend calling your credit card company immed -- oh, right. Sorry about that.

We don't yet know for sure what's up, but we're hearing that customers of Voce, the luxury MVNO based on AT&T's network, woke up on February 1st to zero service, dead customer service lines, and even some crazier claims like being double-billed for the final month of service. We gave their sales lines -- usually the very last thing to go down -- a ring, and got no reply. It's possible this could be some kind of huge misunderstanding and outage on Voce's part, which we do hope it is, because if they did shut down they certainly did so in about the most abrupt, impudent way imaginable. Either way, looks like guys are going to be out for the count -- we wouldn't exactly expect a mobile phone provider to go completely dark, ignore its customers for days, and expect to retain any business.

[Thanks to everyone who sent this in]

Sky Dayton, founder and chairman of the phantasmagorical Helio, has announced that he's stepping down as CEO to become chairman of the board of the last-man-standing MVNO. Helio's new CEO will be Wonhee Sull, formerly the company's president and COO, and obviously a direct conduit to co-owner SK Telecom. "Helio has reached a point in its development where I feel the timing is right for this change... As we have for the past three years, the two of us will continue to define Helio's direction and future," said Dayton. Whether Sky's really ready to move on or not we'll never know, but it's certainly possible that the recent influx of cash (and increased ownership) from its Korean parents and dwindling marketshare of US MVNOs led SK to step in and get things on track.

Update: Lots of fun inaccuracies going on up in here, our bad. We ironed out the kinks, see above for the latest, correct edits to Helio's executive musical chairs.

Helio has gotten official with the slim, sexy Mysto slider -- a branded, CDMA rendition of the Ultra Edition 10.9 that should ultimately become the MVNO's top of the line handset just this side of the Ocean with a 2 megapixel camera, microSD expansion, and the now-typical GPS and EV-DO data. There's a catch, though; it turns out that Helio will start out by soft launching the phone through its "Helio powered by SK Telecom" division that caters directly to the Korean American market. A full-scale launch is planned for January, but we've been told that folks should be able to approach staffers at Helio's New York and Santa Monica stores with a nudge nudge, wink wink starting December 26 and get hooked up for $149 (even though no Mystos will be on display). Good luck, shoppers!

You know what they say: nothing gets you over the last one like the next one. Apparently, Disney is totally signed on to the aforementioned mantra, as just under seven weeks after Disney Mobile hung its US-based ears in shame, the Japanese unit of Walt Disney Company will reportedly be firing up similar operations in its neck of the woods. Apparently, the outfit has "reached a basic agreement" with Softbank Mobile to lease telecom networks and start providing nationwide service to those interested. Furthermore, it will be buddying up with Softbank to "develop handsets and consign its output to other companies," and if all goes to plan, Disney hopes to sign up "more than one million subscribers." Oh, and if that wasn't enough to make you scrounge up that decade-old Mickey Mouse figurine and give it a long overdue hug, users of the service will also have exclusive access to "animated film downloads." Regrettably, there's no word on an actual launch date just yet, but we'll be keeping a (grossly oversized) set of ears to the ground.

[Via Yahoo / Reuters]

Perhaps Disney hoped that its MVNO bearing the corporate name would fare a little better than its doomed sibling, Mobile ESPN, but it was not to be. Making good on some ominous verbiage last week from CFO Thomas Staggs, Disney Mobile has announced that it will "cease its wireless operations" as of December 31, 2007. MVNOs have generally had a tough time navigating through the dog-eat-dog world of profitable wireless service, and Disney Mobile was dogged from the very beginning with tough competition on kid-friendly features and hardware from larger rivals and a dearth of quality handsets. Though it seems that existing subscribers will be able to continue to use most or all features of the service through then, folks are being encouraged to pack their bags and move elsewhere by November 30 to ensure plenty of time to get numbers ported. Furthermore, hardware purchased directly through Disney Mobile will be subject to a reimbursement of some sort, with details going up early next month.

[Thanks, Paul D.]

We talked to Helio today and confirmed the reports that the MVNO is laying off about a hundred people from its workforce of about 700. According to Helio, most of the employees being let go were needed during its initial launch period (remember, Helio went official early 2006); about 80 jobs in regional field sales offices were included in the cut (Helio says that's due to the fact that the bulk of their sales are coming from just a couple of offices) and about 20 jobs at HQ, which are post-launch redundancies. Given EarthLink's financial dire straits right now (and the firm's financial ties to Helio as a co-owner), we'd be worried, but Helio was quick to reassure us that sales are booming (July was their best month ever, and August is about to top July), no Helio flagship stores are closing, and the number of Helio kiosks will increase from 30 to 50 this year. Helio's bottom line: "we don't want to burn cash like some MVNOs do". Fair enough -- we're ALL looking at you, Amp'd.

[Via GigaOM]

Helio today has announced the Fin, the first flip phone in the carrier's lineup. For an MVNO making its name with unique powerhouses like the Ocean, the Fin seems downright ordinary -- but that's not quite the case. For one thing, the Fin bests its A717 and m610 lookalikes (all three of which are manufactured by Samsung, coincidentally) in the thickness game, coming in at a svelte 11.4 millimeters to take the crown as the thinnest flip launched in the US. The Fin also totes a rather potent 3 megapixel sensor in its cam, 100MB of internal storage with microSD expansion up to 4GB, and stereo Bluetooth support. As with all of Helio's more recently launched devices, the Fin includes GPS on board; concurrently with the phone's release, Helio is announcing Garmin Mobile navigation for the Fin and the Ocean -- available for $2.99 per day -- for those times when the integrated Google Maps-based nav just doesn't cut it. Grab Fin starting today for $175.