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Identity is a theme that comes up a lot in The Guild Counsel column. Guild identity shapes a variety of areas, from recruitment policies and guild rules to tone and atmosphere. And for players, everything they do in game shapes their character identity. But one of the first things players sele...

2 years ago 0 Comments
January 24, 2013 at 12:00PM
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Riot Games has finished up another legal dispute regarding a website domain name related to its popular League of Legends title. LeagueofLegends.co was previously awarded to the company by the World Intellectual Property Organization from the clutches of a domain squatter, and now LeagueofLegendsPo...

2 years ago 0 Comments
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The other day I learned the word "onomastics," because Bree likes to club us over the head with big words so that we'll go away whimpering and leave her to playing Guild Wars 2. Anyway, we were talking about how we both have a character name file, although on my computer it's just called "charact...

2 years ago 0 Comments
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Names are a big deal in MMOs. I've struggled through many a horrible launch to score a good name and camp names for friends until they can log in because only rarely does a game allow unlimited copies of a name. Ultima Online is one such game, as is Champions Online, though your global handle the...

2 years ago 0 Comments
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While it's easy to get caught up in the big picture side of the development process, we risk overlooking the smaller but crucial work that goes into gluing the game together. One of these tasks is the naming of the world and all that lies within it. Content Designer Annie VanderMeer Mitsoda wrote...

3 years ago 0 Comments
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Everyone seems to freak out about grabbing his or her special character name at the launch of a new MMO, and we imagine Guild Wars 2 will invoke the same emotions. Instead of leaving this oh-so-important action to Day One, ArenaNet is giving players a chance to reserve their Guild Wars 2 names......

3 years ago 0 Comments
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As is often the case with Breakfast Topics, I write about what interests me, asking commenters questions that I genuinely want to know the answers to. So it should be no surprise that I read the comments pretty religiously, and often they will spark ideas that lead to more Breakfast Topics. You'v...

3 years ago 0 Comments
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This Breakfast Topic has been brought to you by Seed, the AOL guest writer program that brings your words to WoW Insider's pages. When a buddy asked me to consider coming back to Warcraft after a failed attempt shortly after the original release, I reluctantly decided to create a new account. ...

3 years ago 0 Comments
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There's a lot in a name, for MMOs as much as anything. You want your name to be recognizable, distinct, and perhaps most importantly something that isn't going to be mistaken for the name of a different game or product. Prime: Battle for Dominus has already been establishing buzz about itself, bu...

3 years ago 0 Comments
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What rhymes with Nokia? Why, Lumia, of course. And there, fellow gadget freaks, lies the poetic branding key to Espoo's first, great Windows Phone. Alright, it's not that simple, but the company's marketing team did make a concerted effort to find a moniker ending with a vowel sound. Of course, b...

3 years ago 0 Comments
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Toys for Bob's Paul Reiche III, co-creator of the Star Control series and Pandemonium, lets us in on the thinking behind his studio's name. Whenever you're putting together a studio, right, it's like name, t-shirt, and then let's do the contract. So Fred [Ford] and I had formed a partnership t...

3 years ago 0 Comments
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PadFone. Well, as silly as it sounds, the name sure speaks for itself. Unearthed by our friends over at Pocketnow, this USPTO trademark document was filed by ASUS merely four days ago. Such timing suggests that this could very well be the final name of the company's eccentric "pad or phone" combo,...

4 years ago 0 Comments