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Nike is ready to pay up to get a two-year-old FuelBand-related class action lawsuit off its back. The case filed back in 2013 against Nike and Apple claimed that there were some "false and/or misleading statements" in the wearable's ads about its ability to track calories and steps accurately, as...

July 25th 2015 at 12:29pm 0 Comments
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Sure, Adidas already offers ways to outfit your run with tunes from Spotify, and now Nike is looking to do the same. The latter footwear company updated its Nike+ Running app to pipe in the streaming service's songs from within. In addition to spinning the Nike+ Run Club playlists Spotify announce...

July 20th 2015 at 3:28pm 0 Comments
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Today on In Case You Missed It: Marine biologists in Australia discovered an enormous, 12-mile long chain of (happily extinct) volcanoes under the sea that no one knew about. Controlling a jetpack is looking easier and easier, and I don't care if flight only lasts 30 seconds y'all, this stuff is...

July 14th 2015 at 9:00am 0 Comments
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Whether it be in clothing or footwear products, Nike is known for never being afraid to experiment with new technologies. The latest example is the company's new Zoom Soldier 8, a gorgeous shoe that was designed for people facing disabilities -- such as amputees and those who have suffered a strok...

July 13th 2015 at 1:44pm 0 Comments
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Neymar Jr. is a well-oiled marketing machine. Not only is the Brazilian footballer a Nike brand icon, but you can also find him on the cover of video games like Pro Evolution Soccer 2016. However, because traditional commercials simply aren't enough anymore, the sportswear giant is trying somethin...

July 1st 2015 at 5:57pm 0 Comments
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As Comcast keeps trying to turn around the negative reputation that it (and the rest of the pay-TV industry) has, it has a new Chief Product Officer to help. Enter Chris Satchell, who comes from Nike where he was the Consumer Technology Officer working on products like the FuelBand. According to S...

June 2nd 2015 at 5:01pm 0 Comments
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Nike is finally taking advantage of all those health tracking sensors in your iPhone for its flagship Fuel app, which previously required one of its Fuelbands to work. The latest version of the free Fuel app includes support for Apple's HealthKit platform, which means it'll take in the data that's...

February 13th 2015 at 2:08pm 0 Comments
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It may be hard for Nike to steal some of Adidas' current thunder, what with the upcoming release of Kanye West's highly anticipated Yeezy Boost and all. Still, those of you who are Nike die-hards will be over the moon when you see the company's most recent venture: SNKRS, an app that brings the ul...

February 11th 2015 at 8:30pm 0 Comments
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Think you have to wear a dedicated fitness tracker to get accurate data? Don't worry -- you may have a good excuse to skip the wristband. The University of Pennsylvania has published a study showing that smartphone apps' step counts are reasonably on the mark, at less than a 7 percent variance b...

February 10th 2015 at 10:26pm 0 Comments
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Nike's endorsement of Tiger Woods, the most prominent face in golf, dates back to when he first began his professional career in 1996. Since then, shoe technology has evolved tremendously, thanks to the development of new design materials that have made footwear lighter and more comfortable. To th...

January 28th 2015 at 4:15pm 0 Comments
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Now that we've talked about how you could take your golf skills to another level, it's time to discuss a real sport (just kidding): football. The Beautiful Game has changed tremendously over the past few years, and that's largely due to the technology being used to make soccer equipment lighter, f...

December 5th 2014 at 2:35pm 0 Comments
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Ever since Marty McFly first wore them in Back to the Future Part II, we've all dreamed of auto-lacing shoes. Nike has now said that a pair will launch in 2015, but despite that, a Canadian startup is taking to Kickstarter to try and beat the shoe giant to the punch with its Powerlace P-One shoes.

November 18th 2014 at 7:31am 0 Comments