Adidas tries to make buying Yeezys fair but misses the mark
As the company looks to thwart resellers, it sometimes hurts buyers who aren't out for a profit.
ICYMI: Spinal Cancer solution, self-lacing Nikes and more
Now we just need the hoverboard.
Self-lacing Nikes are real, will go on sale later this year
The HyperAdapt 1.0 tightens automatically when you put it on.
Nike SNKRS app arrives for Android sneakerheads
The app is a shortcut for buying in-demand kicks.
You can use your smartphone to 'lace up' this sneaker
The company is also working on women's pumps and low-top shoes for men.
Counterfeiters already have fake 'BTTF' Nikes with power laces
Nike's self-lacing Mags from 'Back to the Future' won't go on auction until 2016, but counterfeiters are already working on their own fakes with power laces
Nike's power-laced 'Back to the Future' shoes arrive in 2016
Back to the Future: Nike's power-laced Marty McFly sneakers are coming next spring.
Nike and Adidas turn to tech to make sneaker shopping safer
Buying limited-edition shoes is hard.
You can't help but feel cool in Nike's new face mask
It may look scary, but Nike's experimental face mask might be the future of athletics.