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Blue-light emitting LED bulbs have taken off with consumers because they have few downsides -- they're bright, use far less energy and last much longer than other types. In fact, the inventors just won a Nobel Prize, proving their huge benefit to consumers and society. But it now appears there's a...

5 months ago 0 Comments
October 17, 2014 at 4:42AM
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If you're in need of a healthy dose of monster-bashing, clicky goodness, nothing is better for you than the soon-to-be-Steamed Path of Exile. I'll let that sink in. Yes, I did. Grinding Gear Games is finally taking the game out of open beta on October 23 and simultaneously releasing on the Steam...

1 year ago 0 Comments
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Getting set up with Sony's latest handheld can be an incredible drain on the wallet, what with the cost of pricey, proprietary memory cards and actual games to play. Consider this then the company's way of tossing early adopters a bone, because for a limited time US-based Vita owners can download M...

3 years ago 0 Comments
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The Scion iQ, Toyota's tiny EV car that could, got an official 2012 launch yesterday at the automaker's annual dealer meeting in Vegas. The quiet, though far from specific launch announcement frees this 65 mile-per-charge roadster from its pre-production limbo. Shown off last March at the Geneva ...

3 years ago 0 Comments
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Well, that was quick. No sooner than word got out about Toyota's advertising on the unofficial ModMyi jailbreak store for iOS, Apple has reportedly stepped in and asked Toyota to back down. Apparently the advertising company responsible for the theme and buy called up to remove it and said that...

3 years ago 0 Comments
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This is kind of a weird story, but definitely an interesting one. Word is going around that Toyota, of all brands, might be advertising on the ModMyi repository. Supposedly there's an official Scion interface theme on sale in the jailbreak store, and there are ads for the car manufacturer runni...

3 years ago 0 Comments
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NDOORS Interactive has issued a press release announcing the launch of a "Mega-Event" for Atlantica Online, offering a variety of prizes, not the least of which is a car -- the Scion tC 2010. Apart from being a Mega-Event, the contest also has a specific name: "Unlock Your Way to Atlantica". Playe...

5 years ago 0 Comments
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Toyota-owned car manufacturer Scion has enjoyed a fruitful partnership with virtual world There. The company operates a virtual nightclub shaped like existing Scion car models. According to virtual worlds blog Worlds in Motion, the company has now decided it likes this kind of marketing so much tha...

6 years ago 0 Comments
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Friday the 13th: An inauspicious day for the superstitious crowd, but a great day for attendees of the Social Gaming Summit, held in San Francisco. The day saw a schedule full of great panels, populated by some of the industry's finest movers and shakers, among them representatives from Gaia Onlin...

6 years ago 0 Comments
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Oh sure, we've most certainly seen window-based advertising used to lure the untrained eye to any manner of wares, but Scion's latest iteration certainly takes interactive promoting to new heights. In order to market its limited edition tC Release Series 4.0, it partnered up with InWindow to cover a...

6 years ago 0 Comments
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We've seen a lot of interesting things at the Worlds in Motion Summit which took place at GDC earlier this week, we found this post-mortum of Scion's virtual campaign in There.com fascinating. While we tune out commercials and skim over print advertisements as much as anyone, but well thought-out ...

7 years ago 0 Comments
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We watched Comedy Central for, like, a whole weekend to try to win a Wii back in November, but to no avail. We weren't specifically trying to win this car, which was the actual grand prize, but we would have happily taken it. ... and put it on eBay, which is what the actual winner of the Thanxgivea...

8 years ago 0 Comments
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Toyota held simultaneous launches of two new Scion models today. One at the Chicago Auto Show, the other in Second Life. Both the redesigned Scion xB and brand-new xD are being offered for 300 Linden dollars ($1 USD) for use in the virtual world; a nominal fee toward becoming one of Toyota's virtual...

8 years ago 0 Comments
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The Omegathon has proven to be one of the biggest events at Penny Arcade Expos past. Last year's event saw twenty contenders (dubbed Omeganuats) compete in six stages of gaming combat culminating in a final showdown of ... Combat. The prize: An enormous NES collection (this one, actually)! This yea...

8 years ago 0 Comments