For better or worse, targeted advertising isn't going anywhere. Seemingly, it's not getting any more discrete, either. NEC's Digital Signage Solution combines a camera, a large display and a FeliCa contactless IC card reader / writer in order to dole out advertisements that cater to certain demographics. The system includes the innate ability to determine "gender, generation and other attributes" of a person in order to serve up advertisements that will cause him / her to spend some dough. From there, the individual can scan their phone in order to access related content on their mobile internet browser. That's all and fine and dandy we suppose, but how on Earth do you convince busy citizens to stop by and have a look at an otherwise uninteresting flat-panel?

[Image courtesy of NEC]

RFID has long since been a pretty common find in your modern day hospital, but now GE and CenTrak are teaming up to make the technology even more useful in those long, winding hallways. Simply hailed as RFID "virtual walls," the creation enables venues to "track tagged mobile medical equipment down to a portion of a single room." By providing sub-room-level distinction, personnel can locate hardware within a monitored area as tiny as 6- x 8-feet, and although it'll likely be used to locate cardiac defibrillators and portable ultrasound machines, patients could theoretically be tracked, too. The new tech will be shown off at the Association for the Advancement of Medical Instrumentation (AAMI) Conference in San Jose next week, though there's no word on how soon the duo will roll this stuff out en masse.

[Via medGadget]

Privacy advocates have long since pointed out that the sniff-ability of Bluetooth signals were cause for concern, but now one University of Bath researcher has a little data to back that up. Vassilis Kostakos placed four Bluetooth receivers in the city's center for four months, during which he and his team tracked over 10,000 BT-enabled mobiles. According to Mr. Kostakos, they were able to "capture and analyze people's encounters in pubs, streets and shops." He continued on to mention that "Bluetooth is now more of a privacy threat than the more frequently publicized RFID chips," and he encouraged worried denizens to turn off the BT function on their phone to help curb the paranoia. Of course, that won't stop Big Brother from seeing your every move whilst in the UK, but whatever helps you sleep better is alright with us.

[Image courtesy of Symbian World]

Presumably taking a note from Japan, it's being reported that South Korean police are backing a highly controversial plan that would equip each new mobile sold in the nation with a GPS chip. Reportedly, Song Kang-ho, chief of the investigation bureau of the National Police Agency, has stated that the government has "already submitted a related bill to the National Assembly," and the general idea here is to crack down on the rise of kidnapping and various other crimes against children and women (not much different than we Americans having such a chip for E911, really). Granted, there's not a lot of supporting evidence that this is actually set to go down, so until we see it inked in stone, our skeptic hats are remaining in place.

[Via textually, image courtesy of The New York Times]

Oh yeah, we've seen GPS devices intended to sit secretively within the confines of a motorcar and beam back real-time tracking data to the powers that be, but typically, they're fairly subtle about their purpose. Not so with the brashly named GPS Snitch, which makes no bones about its intentions of helping you catch that unfaithful SO or your rebellious teenager. As expected, this unit simply hides within one's vehicle and can notify administrators via SMS / e-mail as soon as motion is detected or a pre-determined perimeter is exceeded. Additionally, you can track the vehicle's progress through BlackLine's website, and just in case the week of battery life isn't enough, it can be hardwired to the car battery for logging extra long road trips. Ready to quell your suspicions? Grab one now for $399 plus applicable service plan fees.

Although SPOT's personal GPS tracker was announced last August, it's just now managed to navigate its way into reviewers hands. Essentially, this unit is supposed to enable the carrier to upload real-time tracking data to friends and family back home, but according to GPS Magazine, that was easier said than done. The unit was hailed as extraordinarily rugged, long-lasting (battery life) and able to work in areas without cellular coverage. Sadly, its internal GPS receiver was so insensitive that even "moderate tree cover prevented the unit from getting reliable signals." Additionally, there's no way to tell whether or not a message has been sent successfully (or received), and the lack of geofencing support was also a letdown. All in all, SPOT seemed to be a good bet for hikers, boaters, etc. traveling to remote areas simply due to its ability to ring for help if necessary, but for the average joe (or youngster) hoping to transmit step-by-step data back home, it seems the built-in GPS receiver just ain't cut out for all that.

Ah, the wonderful world of personal GPS trackers. Upon gazing at the i-Tracker, visions of Cheaters arise in our minds, but we'll try to keep the nostalgia at a minimum here. Transystem's latest -- which was proudly displayed at CES -- reportedly houses both a GPS and GSM module which enables it to transmit tracking information to one's PC or mobile in real-time. As expected, it can be controlled with a predetermined handset or internet-connected PC, and there's even an SOS button that instantly beams out one's current location. Mum's the word on pricing / availability, but make sure you clear that history after scouring the net in search of one.

There's just something magical about listening to a British dame tell us exactly how many meters remain before we make our next turn, but we're not so sure we'd be down with only that. Nevertheless, NavStar is hoping that you won't mind the loss of visual aids when navigating to your next destination, as its Voice Navigator ditches the screen entirely and doles out guidance via auditory cues. Granted, the concept sounds at least halfway decent, but judging by a video of the unit in action, we can't say we're thrilled. The firm is, however, aiming to integrate "freshly updated NAVTEQ map data" to its servers each quarter, which should enable US drivers to take the most efficient routes as new roads open up. Hit up your local RV dealer for a demonstration, but set the expectation bar low, okay?

[Via GPSTracklog]

There's not a whole lot out there on this one just yet, but apparently, Mainnav is getting set to unveil the MG-910D's successor -- at least, that's what we gather from the "available soon" icon beside it on the firm's website. Nevertheless, we do know that it will sport a SiRFstarIII GPS chipset, a display that shows speed, altitude and latitude, bike mounting hardware and a weatherproof enclosure. Additionally, we're told that it can store up to 120,000 waypoints at once and can interface with Windows-based software (presumably for Google Earth viewing). We're not quite sure if this one sports Bluetooth, but considering the current MG-910D does, we'll be banking on the feature carrying over. Look for more info early next month once CES rolls around.

[Via NaviGadget]

It's been a tick since Zoombak's pet locator snuck into the FCC's database, but the time has finally come for the unit to go commercial. The outfit has at long last launched its A-GPS-based locator that can be used in both automotive and pet applications to find your favorite critter anytime of the day or locate your rebellious youngin' who decided to take the family minivan for an extended Sunday drive. Owners of the device can create "safety zones" around particular locations and can be alerted via e-mail / SMS whenever something goes awry. As for pricing, you'll be looking at $199 to keep an extra close eye on Fido or $249 for your vehicle, but don't forget to factor in the $9.99 monthly service fee for "unlimited locating."

We've been hearing about these highway use tax trials for years now, but apparently, a new $16.5 million Road User Charge Study will be looking for 2,700 mettlesome individuals that won't mind driving around with a tracking unit riding shotgun. The absurdly expensive initiative is purportedly seeking to figure out whether Americans "would accept the idea of paying by the mile, instead of by the gallon." North Carolina-based Innovation Management -- which will "oversee the study" in the Triangle region of NC -- proclaimed that folks who volunteer to take part in it would have their vehicle fitted with "GPS and computer hardware to track the miles they travel through each state and local government jurisdiction." Best of all, however, is the tidbit noting that these very guinea pigs will also receive "make-believe bills" each month displaying what taxes they would owe if they were indeed being taxed per mile. Anyone want to guess how much revenue they could rake in from accidental payments?

[Via The Wolf Web, image courtesy of WRAL]

If your smartphone came with a built-in GPS receiver, you can choose to just overlook Google's latest technology, but if your mobile is among the 85-percent (or so) out there lacking an integrated GPS module, listen up. The search giant has revealed new software (dubbed My Location) that enables non-GPS-equipped phones to be pinpointed within three miles of their actual location. Google is claiming that it can provide "neighborhood-level" data, and that pressing "0" while in the app will enable users to skip the task of entering in a starting address when looking up directions. Notably, the system is not set up to collect phone numbers or any other personal details, and for those still paranoid, it can indeed be switched off. Currently, the tracking database still has a few gaps to be filled -- namely locales in Europe and all of China / Japan -- but Google could very well use the location data to eventually provide targeted ads to those who use it.

[Image courtesy of TracyAndMatt, thanks to everyone who sent this in]

Big Brother has been infringing on workplace privacy for some time now, but technology previously used primarily in the private sector is making its way out and into government-issued vehicles. Many administrators are suggesting that GPS-ified vehicles not only crack down on on-the-clock leisure activities, but curb wasteful spending on excess fuel / lost productivity. Proponents also claim that such a setup enables them to better monitor how efficient (or not) their current processes are. Granted, it's not difficult to see just how polarizing the issue can be, and the Teamsters are already negotiating more contracts to keep workers from being peered upon. Still, if you've grown used to rolling your state-owned ride out to GameStop during lunch, we'd recommend taking a (very) good look around to ensure that you're truly cruising solo -- or, you know, just stick by the rules.

[Image courtesy of HamptonRoads]

We've seen a plethora of robots crawl over all sorts of obstacles without blowing a gasket or anything, but the Galileo prefers to handle rough terrain by simply changing the shape of its treads rather than blowing up anything in its path or finding clever ways to scoot around. Judging by an informative (if not monotonous) video clip of the robot in action, this "hybrid tracked" creature sports a pair of wheels along with flexible treads on each side, and it can reshape the tracks as necessary to achieve the desired grip when meeting stairs, cinder blocks or a wide variety of slumbering animals in the wild. There's also a built-in camera integrated into the oh-so-helpful "tail," which can apply downward pressure in order to give the creation a boost when needed. We've inflated this thing's ego enough -- just click on through to see the Galileo gettin' into (and out of) all sorts of trouble.

[Via SciFiTech]

It would only take one case of having your precious data "mishandled" while in transit to spend some dough on a tracking mechanism for future shipments, and while we've certainly seen a number of options in the past, Fujifilm's alternative is quite clever in its own right. The recently announced Tape Tracker takes the form of a standard 0.5-inch data tape cartridge, but rather than housing gigabytes of sensitive material, it hides a GPS system that enables data managers to "monitor important data assets in real-time or locate misplaced / stolen tapes instantly." Furthermore, users of the device will have access to a secure, web-based application (aptly dubbed FujiFind) that can track several data tape shipments simultaneously, even through rural areas, within vehicles and inside warehouses. No word on a price just yet, but those willing to pay anything for peace of mind can look forward to a Q1 2008 release.

[Via SpaceMart]