NEC's ad system pumps out spots based on gender, age
[Image courtesy of NEC]
Posts with tag track
There's just something magical about listening to a British dame tell us exactly how many meters remain before we make our next turn, but we're not so sure we'd be down with only that. Nevertheless, NavStar is hoping that you won't mind the loss of visual aids when navigating to your next destination, as its Voice Navigator ditches the screen entirely and doles out guidance via auditory cues. Granted, the concept sounds at least halfway decent, but judging by a video of the unit in action, we can't say we're thrilled. The firm is, however, aiming to integrate "freshly updated NAVTEQ map data" to its servers each quarter, which should enable US drivers to take the most efficient routes as new roads open up. Hit up your local RV dealer for a demonstration, but set the expectation bar low, okay?
There's not a whole lot out there on this one just yet, but apparently, Mainnav is getting set to unveil the MG-910D's successor -- at least, that's what we gather from the "available soon" icon beside it on the firm's website. Nevertheless, we do know that it will sport a SiRFstarIII GPS chipset, a display that shows speed, altitude and latitude, bike mounting hardware and a weatherproof enclosure. Additionally, we're told that it can store up to 120,000 waypoints at once and can interface with Windows-based software (presumably for Google Earth viewing). We're not quite sure if this one sports Bluetooth, but considering the current MG-910D does, we'll be banking on the feature carrying over. Look for more info early next month once CES rolls around.
We've been hearing about these highway use tax trials for years now, but apparently, a new $16.5 million Road User Charge Study will be looking for 2,700 mettlesome individuals that won't mind driving around with a tracking unit riding shotgun. The absurdly expensive initiative is purportedly seeking to figure out whether Americans "would accept the idea of paying by the mile, instead of by the gallon." North Carolina-based Innovation Management -- which will "oversee the study" in the Triangle region of NC -- proclaimed that folks who volunteer to take part in it would have their vehicle fitted with "GPS and computer hardware to track the miles they travel through each state and local government jurisdiction." Best of all, however, is the tidbit noting that these very guinea pigs will also receive "make-believe bills" each month displaying what taxes they would owe if they were indeed being taxed per mile. Anyone want to guess how much revenue they could rake in from accidental payments?
If your smartphone came with a built-in GPS receiver, you can choose to just overlook Google's latest technology, but if your mobile is among the 85-percent (or so) out there lacking an integrated GPS module, listen up. The search giant has revealed new software (dubbed My Location) that enables non-GPS-equipped phones to be pinpointed within three miles of their actual location. Google is claiming that it can provide "neighborhood-level" data, and that pressing "0" while in the app will enable users to skip the task of entering in a starting address when looking up directions. Notably, the system is not set up to collect phone numbers or any other personal details, and for those still paranoid, it can indeed be switched off. Currently, the tracking database still has a few gaps to be filled -- namely locales in Europe and all of China / Japan -- but Google could very well use the location data to eventually provide targeted ads to those who use it.
Big Brother has been infringing on workplace privacy for some time now, but technology previously used primarily in the private sector is making its way out and into government-issued vehicles. Many administrators are suggesting that GPS-ified vehicles not only crack down on on-the-clock leisure activities, but curb wasteful spending on excess fuel / lost productivity. Proponents also claim that such a setup enables them to better monitor how efficient (or not) their current processes are. Granted, it's not difficult to see just how polarizing the issue can be, and the Teamsters are already negotiating more contracts to keep workers from being peered upon. Still, if you've grown used to rolling your state-owned ride out to GameStop during lunch, we'd recommend taking a (very) good look around to ensure that you're truly cruising solo -- or, you know, just stick by the rules.






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