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Sony updates SXRD line with five new sets
Sony didn't limit its Bravia updates to LCDs today, as it also dropped five new SXRD rear-projection units. Like the other new Bravias, the three new A3000 and two new XBR SXR sets feature 1080p resolution, Motionflow 120Hz high-framerate technology, and the x.v.Color extended color gamut system. The SXRDs also get Sony's new PhotoTV HD feature, which Sony claims "brings the look of actual printed photography to the set." We're not sure what 70-inch prints of our vacation photos would look like, but sure. The new units, which are 40% thinner than the models they're replacing, are also compatible with Sony's Bravia Internet Video Link, for streaming HD video directly to the set, and feature the XMB crossbar interface that Sony hearts so much. The $3,000 50-inch KDS-50A3000 (pictured), $3,300 55-inch KDS-55A3000, and $3,500 60-inch KDS-60A3000 units all run the Bravia Engine EX scaler (which only scales up to 1080i), and have interchangeable-color speaker grilles, while the $5,000 KDS-Z60XBR5 and $6,000 KDS-Z70XBR5 feature Sony's "floating glass" look and up the scaler to a 1080p-capable Bravia Engine Pro chip. The A3000s should drop in August, while the XBRs are due this fall. Peep the super mod KDS-Z70XBR5 after the break.
Sony releases nine new Bravia LCDs with XMB and Internet Video Link
We glimpsed the future of the Bravia XBR LCD line back in March when Sony showed off the Japanese-only X2550s, and now it looks like that premonition was dead-on, as the nine new Bravias introduced today feature Sony's x.v.Color wide color gamut system, 10-bit 1080p panels, Bravia Engine upscaler, the oh-so-popular XMB crossbar interface, and compatibility with Sony's Bravia Internet Video Link to stream HD video directly to your set over the 'net.The $4,300 52-inch KDL-52W3000, $3,500 46-inch KDL-46W3000, and $2,700 40-inch KDL-40W3000 all come flossing a standard brushed-metal case, while the XBRs feature Sony's "floating glass" look, Motionflow 120Hz high-framerate technology, and Bravia Engine Pro.The KDL-46XBR5 and KDL-40XBR5 will drop in August for $4,100 and $3,300, while the KDL-52XBR5 model (pictured) will come out in September for about $5,100. Those looking to burn a little less cash can pick up the XBR4 series with interchangeable bezels -- the 52-inch KDL-52XBR4 will set you back $4,800, while 46-inch KDL-46XBR4 and 40-inch KDL-40XBR4 are $4,800 and $3,800, respectively.
