For those of you who've recently dropped some dough on a new Fujifilm Z10fd or Z100fd, you've got some firmware to update. The company issued a couple of fixes today which tweak minor features on the cameras -- though we're sure a few folks will be happy to get them. The updates boost the startup speed in both models when using xD cards, enable camera-to-computer transfer with higher capacity media in the Z10fd, and adjust the underwater white balance on the Z100fd. Hit the read links, and begin your magical journey to freshness.

[Via Digital Photography Review]

Read - FinePix Z10fd Firmware (camera control software) Update Ver.1.01
Read - FinePix Z100fd Firmware (camera control software) Update Ver.1.01

In an excruciatingly uncomfortable press release, FujiFilm promises to "hook up" generation Z's "fashion-conscious digital natives" with the launch of their new Z10fd digital camera. Besides sporting the five colors of Zebra Stripped gum, this 7.2 megapixel cam packs face recognition, auto-red eye correction, a dual-shot mode, xD/SD/SDHC support, and an over-inflated "blog mode" which quickly resizes any image into VGA or QVGA sizes. It also allows the kids to instantly share their snaps with any IrSimple capable infrared device -- a seriously short list outside of Japan. Perhaps the most troubling bit is FujiFilm's new "offzhook" website which will celebrate the "Z-lifestyle" when the camera launches in October. Thing is, generation Z is typically defined as being born after 2001. So why the hell is FujiFilm marketing a $200 camera to 6 year olds?

[Thanks to everyone who sent this in]