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Intel VIIV says "no, thank you" to DRM

Evan Blass
March 17, 2006
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Among the many interesting things we learned from Cnet Australia's interview with the Vice President and General Manager of Intel's Digital Home Group, Don MacDonald, about the vaporous VIIV concept (like, for example, what the heck VIIV actually is) was the fact that Intel has decided to adopt a "don't ask, don't tell" policy regarding content that passes through VIIV-certified hardware. On the occasion of VIIV's Australian unveiling (yes, it's that important), MacDonald said that it's not Intel's job to be policing how consumers acquire and transfer their content (i.e. no sniffing for watermarks or other piracy indicators), nor should they be assuming that all consumers are criminals. He also rather boldly predicted that piracy will not be a big deal for VIIV, because Intel is going to make content easier to buy than pirate- although how you can get much simpler than searching and double-clicking is beyond us.

[Via Slashdot]




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