VU boss: "no creativity" in today's games

VU Games boss wants more creativity

In a recent interview with MCV, Vivendi Universal Games CEO Bruce Hack calls out the gaming industry for its "lack of creativity". A choice quote: "I looked around E3 and I saw too much of the same. I won't allow us to do that. I'm trying to be a pain in the ass hassling our people for creativity." He must have missed that whole Spore presentation.

While VU has published some winners in recent years -- most notably Chronicles of Riddick: Escape from Butcher Bay, F.E.A.R., and the Blizzard titles -- it remains to be seen how Scarface and Eragon will be received. And I think Bruce should have been more of a pain in the ass to the creative teams behind 50 Cent: Bulletproof, Fight Club, Predator: Concrete Jungle, and Red Ninja: End of Honor.