ESPN and Major League Gaming team up

The good folks at ESPN identified a huge, glaring hole in their programming lineup – namely that gamers are too busy playing games – and have made moves to fill it, announcing a "content agreement" with Major League Gaming. The following marketing dream scenario describes our general lack of appreciation for major league gaming, in all its forms: when you're not playing games, what better way to spend your time than watching other people play them?

With ESPN's marketing muscle and proven sports coverage formula, maybe MLG has a chance to appeal to a larger audience and, in turn, reel those advertisers in. If you're not sure this is something you'd be interested in, check out ESPN's newly launched MLG portal (with additional content from by clicking on that "Read: link. If you think it sounds like a product in search of an audience, that makes all of us.